A glimpse at how patent-pending software and process innovations are making TCI Marketing Services the fastest growing B2B lead gen firm in the country, rated #1 for data accuracy and lead quality. More than 200 top technology companies trust TCI with their lead gen. please let us know if you would like to see how we can help your lead generation efforts.

1. tci_
How do you build the best B2B leads?

2. Problem_
55% of B2B marketers say bad data is the biggest problem with lead gen.
B2B marketers return an average of 28% of third party leads.
Sirius Decisions, 2017
TCI 2018 Technology Marketer Survey
Average of 25% of B2B tech databases are decayed.
Sirius Decisions, 2018
80% of B2B marketers say lead gen is only, “slightly effective.”
BrightTALK, 2018
73% of B2B marketers say quality is their top lead gen priority.
Demand Gen Report, 2018

3. solution_
Focus on reliable interest and 100% data accuracy.

4. trust_
Venture-backed, founded to make the best B2B leads ever.
New Enterprise Associates
Other investments include:
23andMe, 3com, Appian, Box, Braintree, Buzzfeed,
CareerBuilder, Cloudflare, Fusion-io, Groupon, Gilt
Groupe, Houzz, Juniper Networks, Macromedia,
MongoDB, MuleSoft, Pentaho, Salesforce.com, Snap Inc.,
Tableau Software, Uber, WebMD, and Workday
Launched in 2013.

5. >200 top tech clients.
trust_

6. PROVEN
>3,000Programs to date
BONUS
100%Programs over-deliver
(And the extras are free!)
ON TARGET
100%Programs hit their
delivery targets
(We’ve never missed)
ON TIME
100%Programs beat
their deadlines
Since 2013:
success_

7. dna_
TCI intersects lead gen best practices
from media, data, software,
and marketing services. media
data software
services
TCI

8. Content Syndication + TCI
services_
Requalification. Direct Mail. Market Research. Prospect Surveys. BANT. Appointment
Recruitment. Video Production. Content Consulting. Omni-Channel Promotion. Recr
Omni-Channel Promotion. Recruitment. Video Production. Content Consulting. Omn
Prospect Surveys. BANT. Appointment Setting. Direct Mail. Requalification. Prospect S
Requalification. Direct Mail. Market Research. Prospect Surveys. Requalification. Dire
Recruitment. Video Production. BANT. Appointment Setting Omni-Channel Promotion
Omni-Channel Promotion. Recruitment. Video Production. Content Consulting. BANT
Prospect Surveys. Market Research. Direct Mail. Requalification. Prospect Surveys. Ma

9. Patent Pending Data Sourcing
We start with unrivaled source data – opted-in tech buyers from TCI’s Technology Reseller
NetworkSM
. Then we vet, enrich, and refresh the source data with our California call team and
constant progressive profiling.
Dial-to-connect
telephone
verification
Tech Reseller
Network
sales and
prospect data
Email address
SMTP and
outbound
verified
Postal address
verification
System identifies
personal and
company data for
enrichment
Social Media
Tech Installs
Budget / Staff
Data EnrichmentVettingSource Data
data_

10. software_
How do we run such a complex data process and our client programs?
We developed our own lead gen software.
TCI leads are 100% built by our patent pending Lead CatalystTM system.
Ask us for a demo if you’d like to see it in action.

11. intent_
~80% of B2B marketers say using intent data for targeting creates value.
74% of marketers do not know the best way to use intent tech.
Forrester, 2017
TCI 2018 Technology Marketer Survey
Intent shouldn’t mean assume.

12. Intent EngineTM uses behavioral web data to identify prospects with elevated
interest. We prioritize the “more interested” folks in every promotion, guaranteeing
you get highest possible level of engagement.
A machine learning “circuit” constantly optimizes our “interest formula” for each
promotion.
Company Data
Site Keywords
Social Keywords
3rd Party Keywords
Contact Behavior
IP Mapping
MD5 & Cookies
Search History
Contact Data
Social Keywords
Online Keywords
3rd Party Keywords
Program
Execution
Results
ScoringOptimization
Machine Learning
intent_

13. interest_map_
Know when a prospect has downloaded content regarding similar
technologies in the past 90-days.
See when a prospect has colleagues downloading similar info.
Coming 2H 2019

14. Problem_
60% of companies consider their data, “unreliable.”
Only 6.6% of B2B marketers say their prospect data is, “accurate.”
81% of tech buyers download content with false info.
41% of tech buyers will change jobs in a year.
Sirius Decisions, 2017
Heinz marketing, 2018
TCI 2017 Technology Buyer Survey
TCI 2017 Technology Buyer Survey

15. Quality_
How do we guarantee 100% on-target accuracy?
We balance smart people and cutting edge technology, managing
our entire process with our Lead CatalystTM software. Our multi-touch
QA process makes sure you get the right prospects, every time.
Quote
Inventory
Hold
Setup
Build Versions A-E:
Landing pages
Promo emails
TN scripts
FU emails
Target
Intent Engine
Setup
Test Launch
Batch
testing
Optimiz
e
Combine
stand outs
from test
Full
Launch
Intake
Phone
Check
Live line, not
general
number?
Email
Check
Asset email
success?
Db Flag
Record info
match?
Verify Null
Line
Characters,
etc.
Verify
Bounce
Spelling,
characters,
etc.
Data
Comparison
Remove
false
triggers
LinkedIn QA
Check LP and
Db title and
account info
against LI
profiles;
Update to LI
data if conflict
Auto Filter
Check all
values
against
contract
Data Map
Normalize
to client
values
TeleNurture
Confirm
reachable;
remove
false +;
measure
interest
Final Check
PM checks
full report,
row by row
Approve
Data
PM
approves
for TCInsight
inclusion /
update
Delivery
Secure
uploadto
LMS / file
sharing
Target
ML
recalibration
loop
Yes / No Yes / No Yes / No Yes / No Yes / No Yes / No ReQualify
Signal
Analysis
Automated Manual
Manual Manual
Manual
Manual
Manual
Automated
Automated Automated Automated Manual
Manual Manual Manual Manual Manual Manual Manual

16. We invented TeleNurtureTM quality assurance.
Our California call team dials every lead ~1-day after download to:
• Verify reachability
• Root out “false positives”
• Measure Interest
When we connect we offer an extra asset, making your brand even
more memorable.
Quality_

17. Tired of Googling leads to see if they’re on-target?
LinkedLeadsTM include the LinkedIn profile for every lead we deliver,
100% accuracy guaranteed and at no extra charge.
Quality_

18. Quality_
Only 1 off-target return for every 2,400 leads delivered.
That’s 0.04%. That’s four-hundredths of one percent.
Our clients say that’s pretty great.

19. reporting_
TCInsightsTM program reporting dashboards give
you real-time demographic intelligence and
program performance metrics.
Please ask us for a live demo.

20. abm_
How many accounts have you reached from your list?
Know your target list coverage in real time.

21. success_
Infinity Research, 2018, “B2B Marketing Vendor Report”
#1 rated for data quality and
customer service.

22. contact_us_
Want the best leads ever?
Give us a shout.
letschat@tcimarketingservices.com
+1 650.794.3722