1. Synacor Portal Group
Scale. Efficiency. Transparency. Video.
Terry Cornelissen
Midwest Sales Director
(312) 925-0620
tcornelissen@synacor.com

2. Who is Synacor Portal Group?
 Synacor is a global technology
company with a platform
powering customized Internet
portals
 Synacor has partnered with
more than 35 Internet service
providers and media
companies to create, operate
and manage their portal
experience
 Now, Synacor Portal Group is
bringing premium advertising
solutions to advertisers that
span across homepages and
content

3. Synacor Portals

4. Quality Content Providers
News, Sports, Lifestyle, Education, Services & Utilities
Entertainment
Finance Kids & more

5. Not an Ad Network
 100% controlled & operated portals
 Every site is premium brand with safe & trusted
content
 Complete front and back end site-transparency –
insight into knowing exactly where your ads run
and results
 Access to ALL impressions (includes all premium
inventory)

6. Core Demographics
 15 million monthly unique users and growing….
 Demographics
 70% are age 18-54
 70% have households of 3+
 56% have children in household
 54% are women
 Median age = 42
 Engagement
 Average daily minutes spent/user = 13
 Average pages viewed per day/user = 12
Sources: comScore & Omniture

7. Comparison to Other Portals
Low Monthly Audience Duplication with Other Top Portals
Monthly Unique Visitors That Don’t
Portal Visit Synacor Portals
AOL, Inc. 4,554,300
MSN Sites 4,375,700
Yahoo! Sites 1,250,200
i.e.: 4.5 million Synacor Portal Group monthly visitors DO NOT visit AOL
SOURCE: comScore

8. Comparison to Other Portals
Home Page Audience
Portal Homepages Monthly Uniques
Yahoo! 114,804,000
MSN.com 67,918,000
AOL.com 36,475,000
Synacor Portal Group 6,483,000*
SOURCE: comScore
* = Not measured by comScore. Source is internal serving data & includes Qwest.net homepage

9. Home Page Comparison:
Same Reach & Better Efficiency than AOL
 A one week homepage roadblock on Synacor provides equal reach to a daily homepage roadblock on AOL
 However, the cost of the Synacor weekly roadblock is significantly less (~33% less)
 Bottom line: Same reach, lower cost, lower CPM and multi-day presence/flexibility (to rotate brands or creative)!
55 mm IMPS 55 mm IMPS
60,000,000
 Synacor
 55M impressions over 7 days 50,000,000
 $200k
 CPM = $3.64 40,000,000
30,000,000
 AOL
 55M impressions over 1 day 20,000,000
 $300k
 CPM = $5.45 10,000,000
0
1 2
AOL Synacor
Note: All figures are best estimates 1 Day 1 Week
Homepage Roadblock Homepage Roadblock

10. Home Page Ad Units
300x250
• Rich media capable
•100% SOV or rotation available
Dynamic Spotlight Unit
• Advertorial format, text plus GIF/JPEG
• 605x250 ad size
• Requires 100% SOV buy
300x250
Sidekick Unit “Sidekick” Unit Unit
• Perfect for in unit call to action
• 605x58 ad size
• Requires 100% SOV buy
Integrated Content Unit
Integrated
• Customized ad size
Content
• Requires 100% SOV buy
Unit

11. Other Ad Capabilities
Video
Pre-roll
In-banner Video
Expandables
Channel Content
Target ads to specific
channel/category content
Demo & Behavioral Targeting
Coming Q4, 2010
Display Ad Sizes
300x250, 728x90, 160x600

12. Video Opportunities
Pre-Roll Video
• 10, 15 or 30 second spots
• 100% SOV or rotation available
• Video clickable to advertiser site
• 6 million+ plays per month
300x250 Companion Unit
• Adjacent to pre-roll ad
• Rich media capable
• IAB compliant
• 100% SOV or rotation available

13. Ad Placements by Channel

14. Targeting Solutions – Coming in Q4
 Expanding from current capabilities to be
able to offer a full suite of targeting
opportunities at scale:
 Current:
 Contextual – Positioned adjacent to
relevant content from trusted brands
 Geographic - Segment messaging by
region or DMA Codes
 Daypart - Based on when someone is
accessing portal/content
 Coming Soon:
 Demographic - Pinpoints consumers who fit
your profile based on particular attributes,
age, gender, income, etc
 Behavioral - Based on the sites your target
visits and/or what your audience does on
those sites
 Retargeting

15. Synacor Portal Group: Advertiser Benefits
• National Footprint with SCALE
• 15 million+ uniques/month
Value Pricing Scale • 18 billion+ annual ad impressions
• Best -in- class content
High impact,
transparency • Full site transparency
Advertiser Benefits and Quality • Safe editorial environment
Branded • Access to ALL inventory
Content
• High performance ad products
• Integration & sponsorships
Full Suite • Rich media & video
of Ad • World class targeting/platform
Efficiency Products
SOURCE: comScore & Omniture