2. COPY WRITING Copy writing is an art & science of communicating IDEAS THAT SERVES THE REQUIREMENT OF MODREN MARKEITNG. IT ESTABLISHES RELATIONSHIP BETWEEN THE ADVISERS & CONSUMERS. Features of copy writing : 1. In CW, advertising message only sell, when it has the ability to remain in the minds of customers. 2. The main secret of advertising is REPETITION. It can only be successful if they continuously advertise. 3 . Mostly people don’t want to read the adv. So the message should be in brief & convey its message quickly. 4. It should be in limited wording, longer text generally avoided by readers. 5. The message should be easy & understandable. 6. CW includes writing of message from the Heart , not to be copied from others. 7. It requires reviewing of previous advertising for the product & study of competitor's ads. 8. Once a successful idea has been found it must be repeated at continuous variations. On central themes. 9. Highly long copies are meant only for interested consumers. Like proving product detailed information to car owners, etc.. 10. Proper location/ media should be planned or kept in mind while preparing & displaying advertisement.
