The document outlines a process for reviewing and revising a website's content and information architecture in four stages: pre-CMS migration, migration, post-launch, and future development. It identifies various target online audiences for the site and provides examples of core, secondary, and tertiary goals for students, researchers, self-improvers, and teachers. The final section discusses maintenance and updates needed after the site's initial launch.

1. In desperate need of repair

3. Website reskin

4. Design

8. One brand to rule them all

11. Website functionalities

29. Content and information architecture

30. Content review process
Identify content owners
Initial meeting
Web requirements form
Audiences
Business
requirements
Future
development
Copy
IA
Review & revise content
Images
User test
Feedback & discuss
Videos
Review IA
Content sign off
Tags
Sitemap
Stage 1:
pre-CMS
Stage 2:
Migration
Stage 3:
Post-launch
Stage 4: Future
development

31. Target online audiences
Regular exhibition
and event visitors
Gallery visitors (siteseers; first time visitors)
Members
Adult learners /
self-improvers
Patrons
Artists and designers
Researchers
Families and children
Press professionals
Teenagers and
young adults
Students
Local community
Government and funding
professionals
International (nonEnglish speakers)
Sponsors/Funders
Teaching staff
Museum professionals

32. Example users and goals
Students
-
Core: Young Tate, Researching work or artist or theme (Collection, online resources),
research by Tate, jobs or work experience, public research facilities
Secondary: What’s on, Visit, Ebulletins, Blog
Tertiary: Membership
Researchers
-
Core: Information about work / artist / theme (Collection, online resources); academic research
carried out by Tate, jobs, public research facilities; catalogue entries; referencing Tate
Secondary: Research projects, Blog, What’s on, Visit, Ebulletin
Tertiary: Shop (Tate Publishing)
Self-improvers (adult learners)
-
Core: What’s on; information about work / artist / theme (browsing); Blog; Membership;
Ebulletin
Secondary: Visit
Tertiary: Projects
Teachers
-
Core: school visit information, classroom resources, what’s on for schools (exhibitions, events)
Secondary: teachers development programme, Collection, Blog, school projects
Tertiary: Tate Kids, Young Tate

38. Nuts and bolts

48. Life after the launch