COMPANY PROFILEAmazon.com, Inc.REFERENCE CODE 2B52E1D.docx

COMPANY PROFILE
Amazon.com, Inc.
REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-
C48DBC97815F
PUBLICATION DATE: 24 Aug 2018
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Amazon.com, Inc.
TABLE OF CONTENTS
Amazon.com, Inc.
© MarketLine
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TABLE OF CONTENTS
Company Overview
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......... 3
Key Facts
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.......................... 3
Business Description
...............................................................................................
...... 4
History
...............................................................................................
.............................. 6
Key Employees
...............................................................................................
.............. 73
Key Employee Biographies
.........................................................................................74
Major Products & Services
..........................................................................................79
SWOT Analysis
...............................................................................................
.............. 83
Top Competitors
............................................................................................ ...
............ 88
Company View
...............................................................................................
............... 89
Locations And Subsidiaries
........................................................................................95
Amazon.com, Inc.
Company Overview
Amazon.com, Inc.
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Company Overview
COMPANY OVERVIEW
Amazon.com, Inc. (Amazon or 'the company') is a global online
retailer. The company offers a range of
merchandise, including books, apparel, electronics, home and
garden tools, toys and baby games, sports
and outdoor products, automotive and industrial products and
other general merchandise products. It also
provides services that includes web services, order fulfillment,
publishing, advertising and co-branded
credit cards services. Additionally, the company also
manufactures and sells electronic devices, including
Kindle e-readers, Fire tablets, Fire televisions (TVs) and Echo.
It markets its products through website,
www.amazon.com. Amazon also operates through various
international websites. The company has
business presence across North America, Europe and Asia-
Pacific. Amazon is headquartered in Seattle,
Washington, the US.
The company reported revenues of (US Dollars) US$177,866
million for the fiscal year ended December
2017 (FY2017), an increase of 30.8% over FY2016. In FY2017,
the company’s operating margin was
2.3%, compared to an operating margin of 3.1% in FY2016. In
FY2017, the company recorded a net
margin of 1.7%, compared to a net margin of 1.7% in FY2016.
The company reported revenues of US$52,886.0 million for the
second quarter ended June 2018, an
increase of 3.6% over the previous quarter.
Key Facts

KEY FACTS
Head Office Amazon.com, Inc.
410 Terry Ave North
Seattle
Washington
Seattle
Washington
USA
Phone 1 206 2661000
Fax 1 302 6365454
Web Address www.amazon.com
Revenue / turnover (USD Mn) 177,866.0
Financial Year End December
Employees 566,000
NASDAQ Ticker AMZN
Amazon.com, Inc.
Amazon.com, Inc.
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BUSINESS DESCRIPTION
Amazon.com, Inc. is an online retailer. The company offers a
range of products and services through its
trademark e-commerce site, amazon.com. The products offered
by the company include merchandise

and content purchased for resale from vendors and products
offered by third party sellers. The company
also manufactures and sells the Kindle devices. Additionally, it
provides services such as advertising
services and co-branded credit card agreements.
The company operates through three business segments: North
America, International and Amazon Web
Services (AWS).
The North America segment focuses on retail sales of consumer
products (including from sellers) and
handles subscriptions through North America-focused websites,
including www.amazon.com,
www.amazon.ca and www.amazon.com.mx. This segment also
includes export sales generated from
these websites. In FY2017, the North America segment reported
revenue of US$106,110million, which
accounted for 59.7% of the company's total revenue.
The International segment earns revenue from the retail sales of
consumer products (including from
sellers) and subscriptions from international websites. This
segment also includes export sales from
international websites (including export sales from their
respective sites to customers in the US, Canada
and Mexico), but excludes export sales from North American
websites. The segment operates websites
such as www.amazon.com.au, www.amazon.com.br,
www.amazon.cn, www.amazon.fr, www.amazon.de,
www.amazon.in, www.amazon.it, www.amazon.co.jp,
www.amazon.nl, www.amazon.es, and
www.amazon.co.uk. In FY2017, the International segment
reported revenue of US$54,297 million, which

The Amazon Web Services (AWS)segment earns revenues from
global sales of compute, storage,
database, and other AWS service offerings for start-ups,
enterprises, government agencies, and
academic institutions. In FY2017, the AWS segment reported
revenue of US$17,459 million, which
Amazon caters to four primary customer sets: consumers,
sellers, developers and enterprises, and
content creators.
The company designs its websites to enable the sale of millions
of unique products; some of these
products are sold by Amazon, while the others are sold by third
party vendors. The company also
manufactures and sells electronic devices, including Kindle e-
readers, Fire tablets, Fire televisions (TVs)
and Echo. It also develops and produces media content. Amazon
offers merchandise at the lowest
possible prices by adopting everyday low product pricing
strategy and through shipping offers, including
through membership in Amazon Prime. The company also
provides order fulfillment services to its
consumers. Amazon fulfills customer orders through its
fulfillment centers and delivery networks located
in North America and other foreign countries; co-sourced and
outsourced arrangements in certain
countries; and digital delivery.
Amazon caters to sellers by offering programs that enable them
to sell their products on their websites
and also on Amazon's websites. The company earns fixed fees,
revenue share fees, per-unit activity fees

Amazon.com, Inc.
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and interest on such transactions.
The company serves developers and enterprises through AWS,
which provides a broad set of global
compute, storage, database, and other service offerings.
Amazon serves content creators such as authors and independent
publishers through Kindle Direct
Publishing, an online platform that allows independent authors
and publishers to select a 70% royalty
option and make their books available in the Kindle Store. The
company also offers its own publishing
arm, Amazon Publishing. It also offers programs that allow
authors, musicians, filmmakers, application
developers, and others to publish and sell content.
In addition, Amazon generates revenues through co-branded
credit card agreements and advertising
services.
Geographically, the company classifies its operations into five
regions: the US, Germany, Japan, the UK,
and Rest of the World. In FY2017, the US segment accounted
for 67.7% of the company's total revenues,
followed by Germany with 9.5%, Japan with 6.7%, the UK with
6.4%, and Rest of the World with 9.6%.

Amazon.com, Inc.
History
Amazon.com, Inc.
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History
HISTORY
Acquisitions/Mergers/Takeovers
Year: 2018
In January, Amazon acquired Sqrrl Data Inc., a Massachusetts-
based cybersecurity software company.
New Products/Services
Year: 2018
In January, Apple launched the new HomePod smart speaker,
that uses Siri voice assistant, taking on
Google, Amazon.
Corporate Changes/Expansions
Year: 2018
In January, Amazon opened its new Head Quarter building, The
Spheres, in Seattle, the US.
Contracts/Agreements

Year: 2018
In January, Westpac partnered with company for voice
technology through its Alexa Skill.
Year: 2018
In January, the company opened the new store, Amazon Go, in
downtown Seattle, the US.
Plans/Strategy
Year: 2018
In January, the company plans to release a software
development kit, the Virtual Dash Button Service,
that makes easy to implement virtual versions of Amazon Dash
Buttons for brands.
Amazon.com, Inc.
History
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Year: 2018

In January, Bonitasoft partnered with Amazon Web Services
(AWS) to operate the Bonita platform with
AWS cloud technology.
Year: 2018
In January, Polk Audio launched its voice-controlled sound bar,
Polk Command Bar with Amazon Alexa
Voice Service built-in.
Patent Grant
Year: 2018
In January, Amazon received a patent from the US Patent and
Trademark Office for a digital mirror for the
customers to virtually try on clothes with different backgrounds.
Year: 2018
In February, the company partnered with Bank of America
Merrill Lynch to expand its lendtech
programme for small businesses that sell on company’s
websites.
New Product Approvals
Year: 2018
In February, the company launched the new AR (Augmented
Reality) feature for its Android users.

Year: 2018
In February, Amazon agreed to acquire a connected-doorbell
startup, Ring Inc, for a value at US$1
billion.
Year: 2018
In February, the company introduced its Prime Music service in
India.
Amazon.com, Inc.
History
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Year: 2018
In February, the company plans to introduce Fulfillment By
Amazon (FBA) services in Australia to support
local businesses store and to sell their goods to customers
through FBA program.

Year: 2018
In February, Amazon launched the new foldable Holy Stone
HS160 Shadow FPV RC Drone with HD
camera.
Plans/Strategy
Year: 2018
In March, Amazon plans to stop sale of its Nest smart home
products through marketplace.
Year: 2018
In February, the company launched Fulfillment By Amazon
(FBA) services in Australia.
Year: 2018
In February, the company launched its Prime Music service in
India.
Year: 2018
In February, the company entered into an agreement to acquire
Ring for more than US$1 billion.

Year: 2018
In February, the company introduced delivery business for
merchants in Australia.
Others
Amazon.com, Inc.
History
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Year: 2018
In March, the company's Amazon Cash is available within its
Now Prepay retail distribution network.
Year: 2018
In March, the company signed a deal to open its platforms up to
Vietnamese exports.
Year: 2018
In March, the company announced the launch of JuvaLips.

Year: 2018
In March, Amazon expanded its presence to Australia for
Northland retailers and suppliers.
Product Recall
Year: 2018
In March, the company plans to recall around 260,000 portable
chargers that posses a fire and burn risk.
Year: 2018
In March, Amazon and JPMorgan partnered to create a new
current-account-like product.
Plans/Strategy
Year: 2018
In March, Amazon.com plans to open its new fulfillment centre
in St Peters, Missouri, the US.
Patent Grant
Year: 2018
Amazon.com, Inc.
History

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In March, the company was issued a new patent from the US
Patent and Trademark Office to deliver
drone that can respond to human gestures.
Year: 2018
In March, Amazon and Swiss Post entered into a contract to
simplify transfer of merchandise across the
Swiss border.
Year: 2018
In March, the company and Kohl's partnered that drives foot
traffic.
Year: 2018
In April, the company and St. Jude Children's Research Hospital
partnered for the fight against childhood
cancer through a new service, Alexa Donations.
Year: 2018

In March, Amazon entered into a distribution agreement with
Casino Group for Amazon’s high-speed
delivery service.
Plans/Strategy
Year: 2018
In April, the company plans to open a distribution center in
Monroe County, New York, the US.
Year: 2018
In April, AWS launched a new Amazon S3 storage class,
Amazon Simple Storage Service (Amazon S3)
One Zone-Infrequent Access (Z-IA).
Amazon.com, Inc.
History
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Year: 2018
In April, the company plans to launch one up HomePod to its
Echo product portfolio, supporting for music
automation.

Year: 2018
In April, Amazon plans to open a new facility in North Las
Vegas, Nevada, the US.
Year: 2018
In April, Amazon acquired Ring, a manufacturer of security
cameras and internet-connected doorbells,
worth US$1 Billion.
Year: 2018
In April, the company acquired Ring Video Doorbell to work
together to reduce crime in neighborhood.
Year: 2018
In April, the company entered into a partnership with Best Buy
to offer New Fire TV Edition Smart TVs in
the US and Canada.
Plans/Strategy
Year: 2018
In April, Cox Automotive announced its plans to move its

infrastructure to company's Amazon Web
Services.
Patent Grant
Year: 2018
In April, Amazon secured a patent for a system that tracks and
identifies Bitcoin users and to feed their
details to law enforcement agencies.
Amazon.com, Inc.
History
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Year: 2018
In April, Amazon Web Servers launched its blockchain template
for Ethereum and Hyperledger fabric.
Year: 2018
In April, Amazon introduced a new service, Amazon Key, that
enables in-home delivery and keyless
guest access to its customers.

Year: 2018
In April, the company introduced its product, Echo Spot in
Canada.
Year: 2018
In April, Amazon launched a new music automation feature to
Amazon Alexa’s Routines.
Year: 2018
In April, the company and Whole Foods Market together
introduced a free two-hour delivery service of
natural and organic products from Whole Foods Market through
Prime Now in Denver, Sacramento and
San Diego, in California, the US.
Year: 2018
In April, the company introduced the new international
shopping experience in its Amazon Shopping app,
for Thailand customers to browse and shop eligible items that
would be shipped from the US.
Year: 2018

In May, Amazon introduced Prime Book Box, a services for
kids whi are avid readers.
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History
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Year: 2018
In May, Amazon and Synchrony, a consumer financial services
firm, partnered to introduce voice
commands for Amazon's Alexa, to provide customers with
services through Amazon.com store card.
Year: 2018
In April, Amazon and Volvo partnered to provide delivery of
packages into customers’ cars in the US.
Year: 2018
In May, Verizon's Oath selected Amazon's AWS as its preferred
public cloud provider to expand its use of

AWS to migrate legacy workloads and to build new cloud-based
applications.
Year: 2018
In May, the company announced its plan to opne a fulfilment
centre in Sydney, Australia.
Year: 2018
In June, the company along with AliExpress, eBay and Rakuten-
France entered into an agreement with
the European Commission to combat the list of dangerous
products on Europe’s online shopping sites.
Year: 2018
In June, the company agreed to acquire PillPack, an online
pharmacy.
Plans/Strategy
Year: 2018
In July, Amazon announced its plans to open a new fulfillment
center in Thornton, Coloardo, the US.
Amazon.com, Inc.

History
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Year: 2018
In May, Amazon and Lennar partnered and opened interactive
Amazon Experience Centers in selected
Lennar model homes all over the US.
Year: 2018
In May, the company entered into a partnership with Sears Auto
Centers, to make tire purchases and
installations easier and more convenient for customers.
Year: 2018
In July, Amazon and Major League Baseball (MLB) entered into
a partnership to provide real time data-
driven insights on live games using machine learning and AI.
Year: 2018
In July, the company and Hyundai Motor planned to open a

virtual showroom on Amazon platform.
Year: 2018
In May, Amazon and NASA together formed outposts in France
for the development of air traffic control
systems specifically for drones.
Year: 2018
In July, the company collabrated with SSC Napoli football club
to introduce an integrated ‘brandstore’ on
the company's Amazon digital retail platform.
Year: 2018
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History
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In July, Amazon Video announces new TV shows and movies
for August 2018.

Year: 2018
In July, Amazon in partnership with Whole Foods Market
launched a delivery of natural and organic
products from Whole Foods Market through Prime.
Year: 2018
In July, Amazon announced to open fulfillment centre in
Caledon, Canada.
Year: 2018
In September, the company opened a new Research and
Development centre in Barcelona, Spain.
Year: 2018
In February, NAS Insurance Services introduced Momentum, an
insurance product for online sellers like
Amazon.
Year: 2018
In August, Amazon launched Merch by Amazon service in the
UK and Germany.

Year: 2018
In June, the company and RedAwning Group paired up to
introduce RedAwning Smart Concierge.
Year: 2018
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History
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In August, the company and Whole Foods Market launched the
grocery pickup services in Virginia Beach
and Sacramento, California.
Year: 2018
In June, Amazon opened its second Oklahoma fulfillment center
in Tulsa.
Year: 2018

In August, Amazon Web Services and DXC Technology signed
a multi-year contract to form DXC - AWS
Integrated Practice, to advance IT services and deepen client
migrations to AWS.
Year: 2018
In August, Amazon Web Services announced the availability
ofAmazon Aurora Serverless.
Year: 2018
In August, the company launched the basket bargains service.
Plans/Strategy
Year: 2018
In August, the company planned to open its customer service
center in Colombia.
Year: 2018
In August, the company planned to launch an insurance price
comparison site in the UK.
Year: 2018

In August, Xiaomi launched the Mi A2 in India, via Amazon
and Mi.com online platforms.
Amazon.com, Inc.
History
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Year: 2018
In August, Amazon introduced Avalara TrustFile on its Amazon
Marketplace Appstore.
Plans/Strategy
Year: 2018
In August, Amazon plans to open a customer service center in
Colombia.
Year: 2018
In August, the company to launch its new delivery service
center in Austin, Texas.

Year: 2018
In August, the company announced to open a new Amazon Go
store in downtown Seattle, Washington,
the US.
Year: 2018
In August, Amazon expanded its Tire Purchase and Installation
Program with Sears Auto Center to
provide full-service tire installation for customers.
Year: 2018
In August, the company introduced its Prime membership for
CAD 7.99 per month in Canada.
Year: 2018
In August, Amazon planned to open a new package delivery
center in Ladson, the US.
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History
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Year: 2018
In August, the company launched Prime Book Box, a
subscription children book service, to all U.S. Prime
members.
Plans/Strategy
Year: 2018
In August, the company planned to launch a video service for
its Fire TV streaming users.
Plans/Strategy
Year: 2018
In August, the company to sell snacks, sweets, and wines online
in Mexico.
Plans/Strategy
Year: 2018
In August, the company planned to acquire a minority stake in
Spencer’s Retail.
Year: 2018
In August, the company launched fashion and sports stores in

Brazilian marketplace.
Year: 2018
In September, the company and Samara Capital planned to buy
supermarket chain More from Aditya
Birla Group (ABRL).
Year: 2018
In August, Amazon Music introduced new voice commands for
Alexa.
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Year: 2018
In September, Amazon.in introduced a link for a Hindi option
on its e-commerce portal for users.

Year: 2018
In April, Amazon partnered with Best Buy to sell smart TVs
through Amazon's Fire TV operating system.
Year: 2018
In September, the company introduced the All-New Fire HD 8
Kids Edition.
Year: 2018
In September, Amazon entered into a partnership with Drybar,
to release of Life Itself.
Plans/Strategy
Year: 2018
In September, the company planned to open Amazon Go, its
checkout-free grocery store, in New York,
the U.S.
Year: 2018
In September, Amazon and Whole Foods launched delivery of
natural and organic products from Whole
Foods Market through Prime Now in Charlotte, Las Vegas,
Memphis, Nashville, New Orleans, Oklahoma
City, Phoenix, Raleigh, Seattle, Tucson, New York City, Los

Angeles and Dallas/Ft. Worth.
Year: 2018
In September, Amazon launched two new product categories to
expand its offering in Australia.
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History
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Year: 2018
In September, Amazon launched Amazon Charts, a weekly
bestseller list which shares the most read and
sold books across all formats each week in Canada.
Year: 2018
In September, Amazon partnered with Good Housekeeping and
Mall of America to launch the GH Lab
Store.

Year: 2018
In September, Amazon.com introduced its own-brand
activewear label, Aurique.
Year: 2018
In September, Amazon launched Amazon Storefronts, a new
online store for customers to shop
exclusively from U.S. small and medium-sized businesses
selling on Amazon.
Year: 2018
In September, the company collaborated with Snap to test
Snapchat camera to search products on
Amazon.com.
Year: 2018
In September, Amazon launched Ring Stick Up Cam, a home
security cameras.
Year: 2018
In September, the company launched Alexa-powered products to
advance smart home capabilities.

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History
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Financing Agreements
Year: 2018
In September, the company announced its plan to invest US$951
million, with Amazon Web Services and
its e-commerce services, in Indonesia over 10 years.
Year: 2018
In September, Amazon partnered with Subaru to create a custom
co-branded landing page featuring its
new three-row large SUV, Ascent, and Amazon products
together.
Year: 2018
In September, the company introduced its AWS Storage
Gateway hardware appliances such as Amazon
Simple Storage Service, Amazon Elastic Block Store, and
Amazon Glacier.

Year: 2018
In September, Amazon and Audi partnered to equip Amazon
Alexa powered dashboard in Audi vehicles.
Year: 2018
In September, the company and Audi partnered to equip
Amazon Alexa powered dashboard in Audi
vehicles.
Year: 2018
In September, the company opened up Amazon 4-Star store,
with its highly rated items, in New York.
Year: 2018
In September, the company opened its new fulfillment center in
West Deptford, New Jersey.
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History
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Plans/Strategy
Year: 2018
In September, Amazon has planned Amazon plans to invest
US$944 million in Indonesia to launch
Amazon Web Services.
Year: 2017
Amazon introduced a new voice ordering service, which enables
its customers to voice-order their next
meal from Amazon Restaurants on their Alexa-enabled devices
including the Amazon Echo and Echo
Dot. This new Alexa skill allows the customers to reorder from
any restaurant available on the service in
over 20 cities by saying, ‘Alexa, order from Amazon
Restaurant’.
Year: 2017
The company announced plans to open a one million square feet
fulfillment center in Colorado. It is the
first fulfillment center in Colorado.
Year: 2017

Live Nation Entertainment, one of the leading live
entertainment and ticketing companies, selected AWS
as its public cloud infrastructure provider and is moving its
global information technology infrastructure to
the AWS Cloud.
Year: 2017
AWS launched Amazon Chime, a new unified communications
service that makes meetings easier and
efficient. Amazon Chime allows its customers to start high-
quality video and audio meetings with one-
click, enabling them to join a meeting, chat, and share content
and screens with a synchronized
experience across desktops, iOS, and Android devices.
Year: 2017
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The company introduced the latest generation Amazon Fire TV
Stick in the UK, Germany, and Japan.

Year: 2017
Amazon launched a solar energy initiative on fulfillment center
rooftops to generate clean energy. The
company plans to install solar systems on 50 fulfillment facility
rooftops worldwide by 2020.
Year: 2017
The company launched its one-hour delivery service, Prime
Now, in Milwaukee, Wisconsin.
Year: 2017
Amazon entered into an agreement to acquire SOUQ.com, one
of the e-commerce leaders in the Middle
East. The acquisition allows the company to offer its services
for millions of customers in the Middle East.
Year: 2017
AWS introduced Amazon Connect, a self-service, cloud-based
contact center service that enables any
business to deliver better customer service at lower cost.
Amazon Connect is based on the contact center
technology.

Year: 2017
AWS plans to open an infrastructure region or a data center in
Stockholm, Sweden by 2018.
Year: 2017
The company announced the availability of high-performance
far-field microphone array and voice
processing technology, found in Amazon Echo, to hardware
makers. With the Amazon Alexa 7-Mic Far-
Field Development Kit, hardware makers can build and
introduce far-field voice-initiated products with
Alexa by decreasing development time and cost.
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Year: 2017
Dunkin' Brands Group (the parent company of Dunkin’ Donuts
and Baskin-Robbins) and HERE
Technologies (one of the leading global providers of maps and
location services), in two different

transactions, selected AWS as their preferred cloud
infrastructure provider.
Year: 2017
Amazon Lex, an artificial intelligence (AI) service for building
applications that can have conversations
using voice and text, was made available to all customers by
AWS.
Others
Year: 2017
AWS introduced Amazon Redshift Spectrum, a new feature that
enables Amazon Redshift customers to
run SQL queries against exabytes of their data in Amazon S3.
Year: 2017
AWS launched Amazon DynamoDB Accelerator, a fully
managed in-memory cache that can reduce
Amazon DynamoDB response times from milliseconds to
microseconds.
Year: 2017
The company introduced a self-service subscriptions
marketplace, which allows digital subscription
providers to reach millions of Amazon customers.

Year: 2017
Red Hat, one of the world's leading providers of open source
solutions, and AWS announced an
extended strategic alliance to integrate access to AWS services
into Red Hat OpenShift Container
Platform. Through this unique offering, customers can deploy
AWS services from within Red Hat
OpenShift Container Platform both on-premises and in the
cloud.
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History
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Commercial Operation
Year: 2017
In May, the company expanded its operations with the addition
of seven new warehouses in India.
Year: 2017
In March, the company launched AmazonFresh Pickup click and

collect grocery services in the US.
Year: 2017
In May, Samsung announced to sell its new 360-degree camera
at a cost of US$229 and it is available at
online platforms such as -Mobile, Verizon, Best Buy, Amazon,
AT&T, Sprint, U.S. Cellular, and
ShopSamsung app.
Year: 2017
In May, American Express launched the new Amex skill for
Amazon Alexa, at its Innovation Showcase
event in New York.
Plans/Strategy
Year: 2017
In June, the company plans to open its first Oregon fulfillment
center in Troutdale.
Plans/Strategy
Year: 2017
In June, the company plans to open a new fulfillment center in
North Haven.
Plans/Strategy

Year: 2017
In June, the company plans to open its second Colorado
fulfillment center in Thornton.
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History
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Plans/Strategy
Year: 2017
In June, the company planned to open a new fulfillment center
in Sunshine, Miami.
Year: 2017
In July, the company acquired e-commerce firm Souq for
US$580 million.
Year: 2017
In July, Amazon signed an agreement to acquire Whole Foods
for a consideration of US$13.7 billion.

Plans/Strategy
Year: 2017
In June, the company to construct a facility at Salt lake City
valued US$200 million.
Plans/Strategy
Year: 2017
In July, the company planned to open new office in the Seaport
District in the Bay State.
Plans/Strategy
Year: 2017
In July, the company planned to initiate underwater warehouses.
Year: 2017
In July, the company acquired Game Sparks Technologies, a
cloud service provider.
Financing Agreements
Year: 2017
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History

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In July, the company invested in its payments entity, Amazon
Pay India, with INR130 crore.
Year: 2017
In June, the company opened up a Hub Warehouse in Wynwood,
US.
Plans/Strategy
Year: 2017
In February, the company planned to expand in the UK by
hiring 5,000 additional staff.
Year: 2017
In April, the company launched the Echo Look, a new device
with artificial-intelligence powered speakers
that includes a camera to take videos and photos of their outfits.
Year: 2017
In March, the company launched Prime membership in Mexico.

Year: 2017
In September, the company launched streaming services that
compete with Apple and Spotify.
Year: 2017
In April, the company launched Amazon cash for the unbanked
and underbanked customers.
Year: 2017
In March, the company launched a new grocery-store pickup
service in Seattle.
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Year: 2017
In April, the company planned to open a big new office in

downtown Bellevue, Wash.
Year: 2017
In March, the company launched an Indian entertainment
channel, Heera in the US.
Year: 2017
In February, the company opened a bookstore in the San
Francisco Bay area.
Year: 2017
In February, the company open two customer service facilities
in Coimbatore, Noida.
Year: 2017
In April, the company planned to launch an online emporium
with full-fledged retail presence in Australia.
Year: 2017
In April, the company launched its Amazon Pay service in Italy.

Year: 2017
In January, the company signed an agreement with EU regulator
for e-books contracts.
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Year: 2017
In May, the company launched new Fire tablets, Fire 7 and the
Fire HD.
Year: 2017
In May, the company expanded its prime reading service to
Prime subscribers in the UK.
Year: 2017
In May, the company launched UK pay-TV service.

Year: 2017
In May, the company planned to enter UK and Europe’s retail
industry with check-out free supermarkets.
Year: 2017
In May, the company expanded OTT channel subscriptions to
the UK, Germany.
Year: 2017
In June, Bango enabled a new payment option for Amazon
customers in Japan.
Year: 2017
In June, the company announced that it will receive an approval
from FDI for its proposal of investment in
retail of food products in India.
Year: 2017

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In June, the company expanded its Prime Now Service to
members in Denver.
Year: 2017
In June, the company launched new cashback perk service.
Year: 2017
In June, the company rolled out its first payments integration on
Instagram.
Year: 2017
In June, the company expanded its Dash button service with 20
new brands.
Year: 2017
In June, the company planned to introduce a new service that

translates multiple languages.
Year: 2017
In June, the company launched a new, China-Specific Kindle E-
reader.
Year: 2017
In June, the Aurora City Council approved an agreement for
intersection work for Amazon project.
Year: 2017
In June, the company opened up a Hub Warehouse in Wynwood,
the US.
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Year: 2017

In June, the company and Olive Garden signed a partnership for
new food services.
Year: 2017
In July, the company launched its own wine brand with king
vinters.
Plans/Strategy
Year: 2017
In July, the company planned to invest US$260 million in its
Indian unit.
Year: 2017
In July, the company initiated selling of spectacles with snappy
delivery.
Plans/Strategy
Year: 2017
In January, Amazon planned to open Brick & Mortar Bookstore
in New York City.
Year: 2017

In July, the company's Treasure Truck facility expanding to
other US cities.
Year: 2017
In July, the company partnered with Coway to develop a hi-tech
water purifier.
Year: 2017
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In July, the company opened its new London HQ in a 15-storey
building in Shoreditch to increase the
research & development staff range from 450 to 900.
Year: 2017
In July, the company announced to offer sprouts groceries
through Prime Now same-day service.

Year: 2017
In July, the company launched its Prime Now delivery service
in Singapore.
Year: 2017
In July, the company opened location in Westwood with added
benefits for Prime members.
Year: 2017
In August, the company confirmed plans to set up a fulfilment
centre in Melbourne in Australia.
Year: 2017
In July, the company launched its second fulfilment centre in
Lucknow.
Year: 2017
In August, Titan tied up with Amazon to foray into the US
market.

Year: 2017
In August, the company rolled out instant pickup points in the
US.
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Year: 2017
In August, the company launched high-volume hiring for new
Michigan warehouse.
Plans/Strategy
Year: 2017
In February, Amazon Development Centre plans to establish
two customer service facilities, in
Coimbatore and Noida, the US.
Year: 2017
In August, the company opened packing and shipping warehouse
in Salem, India.

Year: 2017
In August, the company opened its second Oregon fulfillment
center in Salem, India.
Plans/Strategy
Year: 2017
In August, the company plans to open a new fulfillment center
in North Randall, Ohio, the US.
Year: 2017
In August, the company and DTS to launch the first DTS Play-
Fi-enabled wireless speakers with Amazon
Alexa Voice Service (AVS).
Year: 2017
In September, Amazon plans to open a new fulfillment center in
Charter Township of Shelby, Michigan,
the US.
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Year: 2017
In June, Amazon prime extended their partnership with DIA for
providing customer online purchase and
delivering order within one or two hour within preferred
location in Ciudad Condal ,Barcelona.
Year: 2017
In October, Amazon launched e-book reader Kindle Oasis
featuring the highest-resolution Paperwhite
Display.
Year: 2017
In October, Amazon,NTT Communications, PCCW Global,
PLDT, Facebook signed a partnership with
SoftBank to construct and operate JUPITER a Trans-Pacific
Submarine Cable System that will connect
Japan, Philippines and the US .
Year: 2017

In September, the company launched a dirt cheap 4K Fire TV.
Year: 2017
In September, the company entered into a partnership with
Dabur India, to launch ayurveda e-
marketplace.
Year: 2017
In September, the company announced a partnership with
Kohl’s, on smart-home shops.
Year: 2017
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In December, Amazon announced the acquisition of Immedia
(Blink).

Year: 2017
In November, Best Buy announced a partnership with Amazon
for voice shopping through Alexa.
Year: 2017
In November, Amazon opened its drones facility in Cambridge,
England.
Year: 2017
In November, Amazon introduced two new furniture brands
such as Rivet and Stone & Beam feature.
Year: 2017
In October, Amazon announced that the availability of Alexa,
Echo, Echo Plus, and Echo Dot services in
India.
Year: 2017
In November, Amazon opened its new 60000 sq ft development
centre in Cambridge, the UK.

Year: 2017
In November, Amazon paired up with Calvin Klein on holiday
Pop-ups.
Year: 2017
In January, Amazon opened new rainforest office complex in
Seattle, the US.
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Plans/Strategy
Year: 2017
In November, Amazon planned to enter into Swiss market, post
office to provide customs clearance.
Year: 2017
In December, DialogTech Integrated with Amazon connect to
help contact centers convert callers to
customers.

Year: 2017
In December, Amazon partnered with Bsquare Corporation, and
Microsoft to help drive powerful industrial
IoT data visualizations.
Year: 2017
In December, Amazon launched the latest version of their Linux
offering, Amazon Linux 2.
Year: 2017
In May, Deposco extended its integration with Amazon for the
Seller Fulfilled Prime program.
Year: 2017
In December, the company and GEP partnered to integrate its
SMART by GEP procurement
software with Amazon Business.
Year: 2017
In November, the company and Sift Security partnered to

integrate its CloudHunter with Amazon EC2
Container Service (ECS) for its improved visibility and to
enhance detection, threat hunting, and incident
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response capabilities.
Year: 2017
In November, the company opened a new shipping center in
Israel.
Year: 2017
In November, the company introduced the new AWS
PrivateLink to access third-party SaaS applications
from Virtual Private Cloud (VPC).
Year: 2017
In November, Amazon launched the new fully managed

intelligent threat detection service, Amazon
GuardDuty.
Year: 2017
In November, the company and Voysis partnered to create an
artificial intelligence voice assistant that
aims to license to retailers to help them compete.
Plans/Strategy
Year: 2017
In October, the company plans to open Liquor Bar in Tokyo,
Japan.
Year: 2017
In September, Amazon introduced the new addition to the Echo
portfolio, Echo Spot.
Plans/Strategy
Year: 2017
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In September, the company plans to open its new fulfillment
center in Monroe, Ohio, the US.
Year: 2017
In July, Sears and Amazon signed an agreement to the launch
Sears' Kenmore products on
Amazon.com.
Year: 2017
In September, the company opened its first fashion imaging
studio, Blink, in Gurgaon, India.
Year: 2017
In May, Amazon and DataArt signed an agreement to integrate
Amazon Alexa with DataArt’s open source
IoT data platform, DeviceHive.
Year: 2017
In April, DiagnosisAI launched the Alexa, Ask Doctor Dex
(DexMD) skill for Amazon Alexa.

Year: 2016
The company launched Prime Reading, which gives Prime
members access to unlimited selection of
books, magazines and comics at no additional cost.
Year: 2016
AWS introduced P2 instances for Amazon EC2, which is
designed for compute-intensive applications.
The company and Twitch, one of leading social video platforms
and communities for gamers in the world,
announced Twitch Prime, a new set of Amazon Prime benefits
created for gamers.
Plans/Strategy
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Year: 2016
The company announced plans to introduce new features to
Amazon Fire TV and Fire TV Stick. The new
features enable customers to use their voice to search for

favorite content, find the best subscription
deals, and also see recommendations for popular programming
from applications including Netflix, HBO
GO and HBO NOW. Amazon plans to build a new 253 MW
Amazon Wind Farm in Scurry County, Texas.
It is expected to open in 2017.
Year: 2016
Amazon opened a fulfillment center in Edgerton, Kansas. The
company opened a fulfillment center in
Shakopee, Minnesota.
Year: 2016
AWS announced the availability of Amazon Kinesis Analytics,
a new service that enables developers to
gain actionable insights from streaming data. The company
announced Amazon Vehicles, a car research
destination and automotive community, where customers can
view specifications, images, videos, and
customer reviews for various car models on Amazon.com. In
addition, customers can ask questions about
their vehicle and find parts and accessories that fit their current
car.
Year: 2016
The company opened a fulfillment center in Obetz, Ohio.

Plans/Strategy
Year: 2016
The company announced plans to open a new fulfillment center
in Kansas City, Kansas; and
Sacramento, California. Amazon announced plans to open a new
fulfillment center in Houston, Texas. It
is the seventh fulfillment center to be opened in Texas.
Year: 2016
AWS expanded its global footprint with the introduction of Asia
Pacific (Mumbai) Region, which provides
Indian customers a local choice to build their businesses and
run their applications in the cloud. It is the
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sixth location in Asia Pacific.
Year: 2016
Amazon opened The Mark Cuban Collection

(www.amazon.com/exclusives) on Amazon Exclusives,
which gives customers direct access to innovative new products.
Georgia.
Plans/Strategy
Year: 2016
The company announced plans to open two new fulfillment
centers in Edwardsville, Illinois. Amazon
announced that Prime Now service in Atlanta will deliver food
from local restaurants, including Aviva by
Kameel, Chai Pani, Flip Burger, Flying Biscuit, Grindhouse
Killer Burgers, and Varasano’s Pizzeria,
among others. The company announced plans to open a new
fulfillment center in Braselton,
Year: 2016
The company launched Amazon Video Direct (AVD), a new
self-service program that enables creators
and storytellers to make their video content available to
Amazon customers. Amazon introduced
Handmade, a store that comprises over 20,000 handmade items
(accessories, baby, and toys and
games, among others) crafted and sold directly from artisans.
Amazon launched Prime Now service in
Manhattan, which will deliver food from local restaurants,
including Blue Ribbon Fried Chicken, Burger
Joint, ilili, John’s of Bleecker Street, Junior's Restaurant &
Cheesecake, Momofuku Milk Bar, Num Pang
and Sarabeth’s Tribeca, among others. AWS introduced X1
instances for Amazon EC2. X1 instances
offer more memory than any other SAP-certified cloud instance.

Year: 2016
The company launched Kindle Oasis, an eight generation of
Kindle, which is thinner and lighter Kindle
ever. AWS announced the availability of two new low-cost hard
disk drive (HDD)-backed storage options
for Amazon EBS.
Year: 2016
The company introduced the Amazon Payments Partner
program, which provides tools and services to
help partners grow their business by offering easy integration
with Amazon Payments. Amazon
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introduced its one-hour delivery service, Prime Now, in 11 new
metro areas, including Charlotte,
Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Raleigh,
Richmond, Sacramento, Stockton, and
Tucson; and new areas in Central New Jersey, Dallas-Fort
Worth, Los Angeles, and San Diego.

Plans/Strategy
Year: 2016
Amazon announced plans to open a new fulfillment center in
Dallas-Fort Worth metroplex, Texas. This is
the company’s sixth fulfillment center in Texas. Amazon
announced plans to open two fulfillment centers
in Florence and Carteret, New Jersey.
Year: 2016
Amazon launched two new Alexa-enabled devices: Echo Dot
and Amazon Tap. Echo Dot is a hands-free,
voice controlled device, which uses the same far-field voice
recognition as Echo, whereas Amazon Tap is
a portable bluetooth and Wi-Fi speaker. AWS introduced AWS
Database Migration service, which
enables customers to migrate their production Oracle, SQL
Server, MySQL, MariaDB, and PostgreSQL
databases from on-premises datacenters to AWS with virtually
no downtime.
Plans/Strategy
Year: 2016
Amazon.ca introduced two new unlimited cloud storage plans
with Amazon Cloud Drive. These plans
enable customers to securely store their existing content
collections and automatically upload unlimited
new content. The company announced plans to open a new
fulfillment center in San Bernardino,

California.
Year: 2016
The company signed a multi-year production agreement with
American Girl, a premium brand for girls and
subsidiary of Mattel, to produce four live-action specials and
options to produce multiple seasons of
episodic content. The company, in partnership with Brita,
launched first Wi-Fi-enabled Brita Infinity
pitcher, which automatically orders a new filter through
Amazon Dash Replenishment.
Year: 2016
AWS opened its fifth technology infrastructure region in Asia
Pacific. This platform enables Korean-based
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businesses, as well as global companies with customers in
Korea to build their businesses and run their
applications in the AWS cloud. The company announced that
Prime Now service in Chicago will deliver

food from local restaurants, including Balena, Big Bowl, Big
Star, Chicago q, M Burger, RPM Italian and
Wildfire, among others.
Year: 2016
Amazon acquired Twitch Interactive, a live video platform for
gamers. Through this acquisition, the
company strengthened its market position in the gaming
industry.
Year: 2016
The company announced that Prime Now service in Dallas will
deliver food from local restaurants,
including Blue Goose Cantina, Deep Sushi, Ellen’s Southern
Kitchen, Fireside Pies, Greenville Avenue
Pizza Company, Grub Burger Bar, and Terilli’s Restaurant and
Bar, among others.
Year: 2016
Amazon announced the availability of Fire, its fastest selling
tablet, in new colors and more storage
options.The company also announced that Prime Now service in
San Francisco will deliver food from
local restaurants, including Big Chef Tom’s Belly Burgers,
Buca di Beppo, DOSA, The Monk’s Kettle,
Nick’s Crispy Tacos and Pressed Juicery, among others.

Year: 2016
Amazon opened a new fulfillment center in Fall River,
Massachusetts. The company opened a fulfillment
center in San Marcos, Texas.
Year: 2016
Brother printers, a General Electric washer, and the Gmate
SMART blood glucose monitor joined DRS
program. These are the first devices to join the program.
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Year: 2016
The company announced that Prime Now service in Houston
will deliver food from local restaurants,
including Carrabba’s, El Tiempo Cantina, Max’s Wine Dive,
P.F. Chang’s, Thai Gourmet, and The Hay
Merchant.

Year: 2016
The company expanded Handmade at Amazon into Europe.
Amazon customers in Germany, France,
Italy, Spain, the UK and across Europe can shop for more than
30,000 handcrafted products.
Year: 2016
Amazon announced that Prime Now service in San Diego will
including Carnitas’ Snack Shack, Dumpling Inn, Rubicon Deli,
T Deli, Tajima and Tandoori Hut, among
others.
Year: 2016
Amazon Prime introduced Prime Music, allowing its members to
have unlimited, advertisement-free
access to more than a million songs without additional cost to
their membership
Year: 2016
Amazon.ca launched a new ‘Business, Industrial and Scientific
Supplies’ store
(www.amazon.ca/industrial), which features lab and scientific
products; professional medical supplies;

power and hand tools; additive manufacturing products
including 3D printing products; janitorial and
sanitation supplies; occupational health and safety products;
tapes, adhesives and sealers; and test,
measure and inspection products.
Year: 2016
AWS introduced Amazon Lumberyard, a free, cross-platform,
3D game engine for developers. The
platform enables the developers to create and connect their
games to the wide compute and storage of
the AWS Cloud, and engage fans on Twitch.
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Year: 2016
Kindle launched Singles Classics with essays and stories by
well-known authors.
Year: 2016

The company announced a new feature to Kindle: Page Flip,
which helps in the navigation of pages.
Year: 2016
The company introduced new Fire TV Stick with Alexa Voice
Remote, which provides access to more
than 300,000 movies and TV episodes.
Plans/Strategy
Year: 2016
Amazon announced plans to open a new fulfillment center in
Coppell, Texas, and Monee, Illinois.
Year: 2016
AWS acquired NICE, one of the leading providers of software
and services for high performance and
technical computing.
Year: 2016
In June, the company expected to launch music service for echo
users soon.

Year: 2016
In September, the company launched commuter bus service for
Eastside employees.
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Year: 2016
In November, the company launched prime video service in
India.
Year: 2016
In August, the company launched a 4G VoLTE ready Bingo 50+
smartphone.
Year: 2016
In November, the company launched Prime streaming video in
Canada.

Year: 2016
In October, the company planned to provide Internet service
with Prime bundle in Europe.
Year: 2016
In November, the company extended its partnership with
Morrisons to launch same day delivery service.
Year: 2016
In November, the company launched its services in the
Netherlands and working on launching its video
service.
Year: 2016
In November, the company planned to launch new video chat
service.
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Year: 2016
In December, the company planned to launch a live TV package
in 2017.
Plans/Strategy
Year: 2016
In November, Amazon plans to enter Singapore in early 2017.
Year: 2016
In June, AWS and C3 IoT partnered for creating an integrated
enterprise stack for deployments.
Year: 2015
Amazon launched its one-hour delivery service, Prime Now, in
Baltimore, Maryland. The company
introduced Amazon Fire tablet in China. The company launched
Fire HD 8 Reader’s Edition, which is the
combination of all-new Fire HD 8, a year of Kindle Unlimited
with access to more than one million books,
and a limited edition leather cover. It also comprises Blue
Shade, a new feature that adjusts and
optimizes the display on Fire HD 8 tablet to reduce blue light

exposure before bedtime. The company
introduced its one-hour delivery service, Prime Now, in Austin,
Texas.
Plans/Strategy
Year: 2015
The company announced plans to open two fulfillment centers
in Obetz and Etna, Ohio.
Year: 2015
Amazon expanded its Prime FREE Same-Day Delivery to
Chicago and Orlando, as well as new locations
in the New York City, Northern New Jersey and Philadelphia
areas.
Year: 2015
Amazon opened one fulfillment center each in Dallas, Texas;
and Joliet, Illinois.
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Year: 2015
AWS announced two new capabilities: AWS Snowball and
Amazon Kinesis Firehose, which help
customers to transfer any type or any size of data to the AWS
Cloud quickly and cost-effectively. AWS
Snowball transfers terabytes to petabytes of data into and out of
AWS, whereas Amazon Kinesis
Firehose is a fully managed service for loading streaming data
into AWS. AWS announced two new
database services: AWS Database Migration service and
Amazon RDS for MariaDB. AWS Database
Migration service enables customers to transfer production
databases to AWS without any interruption,
whereas MariaDB is available as a managed service in AWS.
Year: 2015
AWS introduced a new platform, AWS Internet of Things (IoT).
This platform enables devices such as
cars, turbines, sensor grids and light bulbs, among others, to
connect to AWS services so that companies
can store, process, examine, and act on the volumes of data
generated by connected devices on a global
scale. The company launched its one-hour delivery service,
Prime Now, in Portland, Oregon; San
Antonio, Texas; and San Francisco Bay area, California.
Year: 2015

AWS launched Amazon QuickSight, a cloud-powered business
intelligence service that enables all
employees to build visualizations, perform ad-hoc analysis, and
to quickly get business insights from their
data. Amazon QuickSight, which integrates automatically with
AWS data services, makes use of a new,
Super-fast, Parallel, In-memory Calculation Engine (SPICE) to
execute advanced calculations and render
visualizations.
Year: 2015
Amazon expanded Kindle Scout, its reader-powered publishing
platform, to authors and readers outside
the US, including Europe, Canada, Australia, New Zealand,
South Africa, Mexico, Brazil, Japan, and
India.
Year: 2015
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The company expanded the Prime video downloads to iOS and

Android platforms. As a result, Prime
members in the US, UK, Germany and Austria will be able to
download movies and TV episodes,
including Amazon Original Series, to iPhones, iPads and
Android phones and tablets for offline viewing,
at no additional charge.
Year: 2015
Amazon introduced Fire TV and Fire TV stick in Japan.
Year: 2015
The company launched its one-hour delivery service, Prime
Now, in Los Angeles. Amazon launched its
first Amazon Fire TV, which offers more than 3,000 channels,
applications and games. It also provides a
new Fire TV stick with voice remote. The company introduced
new Fire HD tablets, which feature a wide
screen, thin and light design, quad-core processor, stereo
speakers with Dolby audio, front- and rear-
facing cameras, and micro secure digital (microSD) card. Fire
HD also launched Fire operating system
(Fire OS) 5 ‘Bellini’, with an updated user interface.
Year: 2015
General Electric, Samsung, August, Gmate, Oster, Obe, Petnet,
CleverPet, Sutro, Thync, and Sealed Air
joined the Amazon Dash Replenishment Service (DRS)

program. The program enables connected
devices to automatically order physical goods from Amazon
when supplies are running low. It also
provides convenience and ease for both customers and device
makers. Amazon and CBS, a mass media
company, announced a new multi-year, multi-series agreement
to make Prime Video the exclusive
subscription streaming home for three new CBS summer series
through 2018.
Year: 2015
The company introduced Amazon Launchpad, a new program
that offers a streamlined onboarding
experience, custom product pages, a complete marketing
package, and access to Amazon's global
fulfillment network. The program enables the startups to launch,
market, and distribute their products to
hundreds of millions of Amazon customers across the globe.
Amazon launched its one-hour delivery
service, Prime Now, in Seattle.
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Year: 2015
AWS contracted with Iberdrola Renewables, the US renewable
energy division of parent company
Iberdrola, to construct and operate a 208 MW wind farm in
Perquimans and Pasquotank counties, North
Carolina, called the Amazon Wind Farm US East. This new
wind farm generates approximately 670,000
MWh of wind energy annually.
Year: 2015
AWS announced that enterprise software providers such as
Looker, Qlik, Sumo Logic, and Works
Applications declared themselves 'all-in' with AWS as the core
infrastructure platform that powers their
Software as a Service (SaaS) solutions.
Year: 2015
AWS introduced Amazon API Gateway, a new fully managed
service that enables AWS customers to
create, publish, maintain, monitor, and secure APIs at any scale.
AWS introduced AWS Device Farm, a
new service that enables mobile application developers quickly
and securely test their applications on
smartphones, tablets, and other devices to enhance the quality
of their Android and Fire OS applications.
Year: 2015

AWS partnered with Community Energy, a developer of
renewable energy with a long history in solar and
wind energy, to construct an 80 MW solar farm in Accomack
County, Virginia, called Amazon Solar Farm
US East. This new solar farm is expected to start generates
approximately 170,000 MWh of solar power
annually.. It is the largest solar farm in the state of Virginia,
with all energy generated delivered into the
electrical grids that supply both current and future AWS Cloud
datacenters.
Year: 2015
AWS contracted with EDP Renewables, one of the global
leaders in the renewable energy sector and the
fourth largest producer of wind power in the world, to construct
and operate a 100 MW wind farm in
Paulding County, Ohio, called the Amazon Wind Farm US
Central. This new wind farm is expected to
start generating approximately 320,000 MWh of wind energy
annually starting May 2017.
Plans/Strategy
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Year: 2015
The company announced plans to open a fulfillment center in
Carteret, New Jersey.
Year: 2015
AWS announced Amazon Machine Learning, a fully managed
service that helps developers to use
historical data to build and deploy predictive models easily. The
company introduced Amazon shopping
application for Apple Watch in Canada, China, France,
Germany, Japan, the US and the UK. The
application is designed for the on-the-go customer and it offers
a custom-made Amazon experience with
voice search and quick tap features including 1-Click purchase
and save to wish list. Amazon launched
Amazon Business (www.amazon.com/business), a new
marketplace on Amazon.com with new features
and unique benefits tailored to businesses.
Year: 2015
Amazon Cloud Drive launched two new unlimited cloud storage
plans, including Unlimited Photos Plan
and Unlimited Everything Plan. Through these plans, customers
can securely store their existing content
collections and automatically upload unlimited new content,
including photos, videos, movies, music, and
files. The company launched Amazon Home Services, a new
marketplace for on-demand professional

services.The partnership enables prime members in the US to
enjoy the selection of films from Bleecker
Street through the Amazon Instant Video application for TVs,
connected devices and mobile devices, or
online at Amazon.com/PIV without additional cost to their
membership.
Year: 2015
The company introduced Amazon Giveaway, a new self-service
tool, designed to modernize the time-
tested radio giveaway. Amazon.ca introduced Kindle Unlimited,
a new subscription service which allows
customers to freely read as much as they want from over
750,000 Kindle books, for only C$9.99 ($7.98)
per month.
Year: 2015
The company entered into a content licensing agreement with
Starz Digital Media, one of the leading
integrated global media and entertainment companies. Starz
Digital Media will make Prime Instant Video
the exclusive online-only subscription streaming home in the
US for The White Queen - the Golden Globe
and Emmy nominated original miniseries from premium
entertainment service provider, Starz. As per the
deal, Prime members can watch the miniseries from the Amazon
instant video application for TVs,

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connected devices and mobile devices, or online at
Amazon.com/PIV, without additional cost to their
membership.
Year: 2015
The company signed a power purchase agreement with Pattern
Energy Group, one of the leading
independent power companies in the US, to support the
construction and operation of a wind farm in
Benton County, Indiana, called the AWS Wind Farm. This new
wind farm is expected to start generating
about 500,000 megawatt hours (MWh) of wind power annually.
Year: 2015
AWS acquired Elemental Technologies, a provider of software-
defined video solutions for multiscreen
content delivery. This acquisition strengthens the company's
position in the media and entertainment
industry.

Year: 2015
Amazon and Bleecker Street, an independently-financed film
distribution company in the US, entered into
a multi-year content licensing agreement.
Year: 2015
Amazon China entered into an agreement with Baidu, one of the
leading internet services companies, to
provide a search, applications, and online video experience on
Amazon tablets in China.
Year: 2015
Accenture and AWS formed a business group, the Accenture
AWS Business Group, to help clients to
migrate and run their businesses in AWS cloud. The group
delivers information technology and business
services through AWS cloud.
Year: 2015
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Amazon announced that Prime Now service in Los Angles will
deliver food from local stores, including
Sprouts Farmers Market, Bristol Farms, Sprinkles Cupcakes,
Fresh & Easy, Erewhon Organic Grocer and
99 Ranch Market.
Year: 2015
Amazon.ca introduced its Wearable Technology store
(www.amazon.ca/wearabletechnology). The new
store, which offers products in wearable technology including
activity trackers, smart watches, and
wearable cameras, features several products from top brands
including Jawbone, Garmin, Fitbit and
Motorola, as well as products from emerging brands like Lumo
and Spire.
Year: 2015
Prime Now expanded its delivery options in Chicago, to include
groceries, prepared meals and baked
goods from local stores such as Plum Market, Sprinkles
Cupcakes, and My Fit Foods.
Year: 2015
The company announced that Prime Now service in Seattle will

including Cactus, Wild Ginger, Skillet, Marination Station,
Re:public, Cafe Yumm!, Ten Mercer, and
Mamnoon.
Year: 2015
Amazon introduced its one-hour delivery service, Prime Now, in
San Diego, California.
Year: 2015
Amazon introduced Kindle Textbook Creator, which makes it
easy to create e-Textbooks and other
educational content with features like flashcards, highlighting,
and note-taking. Kindle Textbook Creator
enhances the learning experience of the educators and authors.
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Year: 2015

AWS introduced Amazon WorkMail, an email and calendaring
service in the cloud. With Amazon
WorkMail, users can send and receive email, manage contacts,
share calendars, and book resources
using the same email applications (Microsoft Outlook, their
Web browser, or their native iOS and Android
email applications) without buying and managing email server
software.
Year: 2015
The company launched the Collectible Coins store, a
marketplace that gives customers direct access to
more than 10,000 US coins from over 75 dealers.
Year: 2014
Amazon acquired comiXology, a company that operates in the
comic book and graphic novel industry.
comiXology offers a wide variety of digital comic book content
from over 75 of the top publishers and top
independent creators. This acquisition significantly increased
the product offering of the company.
Year: 2014
Amazon and Giunti, an Italian bookstore chain, announced an
exclusive agreement to launch a new
bookstore model, as well as to offer Giunti customers access to
a wide selection of Amazon products.

Year: 2014
Amazon announced that as part of its licensing agreement with
Twentieth Century Fox Television
Distribution, Prime Instant Video became the exclusive online-
only subscription home for streaming all
192 episodes of the award-winning series 24.
Year: 2014
Amazon entered into a US content licensing agreement with
Aardman Animations, under which Prime
Instant Video became the exclusive subscription streaming
home for award-winning TV and short film
series, Wallace & Gromit, Shaun the Sheep, Timmy Time and
classic animation Rex the Runt.
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Year: 2014

Amazon and CBS, a mass media company, announced a content
licensing agreement for the new CBS
Television series Extant.
Year: 2014
Amazon entered into a content licensing agreement with HBO to
make Prime Instant Video the exclusive
online-only subscription home for select HBO programming.
The collection includes various shows like
The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood,
Eastbound & Down, Family Tree,
Enlightened, Treme, early seasons of Boardwalk Empire and
True Blood, as well as mini-series like Band
of Brothers, John Adams and others.
Year: 2014
HIT Entertainment, a preschool entertainment company and a
division of Fisher-Price, announced
Amazon as its exclusive US home to the preschool franchise
Fireman Sam. According to the agreement,
TV episodes, eBooks, and physical products like apparel, toys
and lunch boxes were made available at
Amazon with free shipping and free two-day shipping with
Amazon Prime. .
Year: 2014
Kindle Worlds entered into licensing agreements with Hasbro

and Warner Bros. Television Group's Alloy
Entertainment. Under the agreement, Kindle Worlds will open
seven new Worlds, including Worlds based
on Hasbro's G.I. JOE brand, and Warner Bros. TV shows
Veronica Mars and Pretty Little Liars' spinoff
Ravenswood.
Year: 2014
The company opened fulfillment centers in Windsor,
Connecticut; Kent, Washington; and Redlands,
California.
Year: 2014
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The company announced the availability of Amazon coins for
customers in the US, UK and Germany to
buy, spend and earn on android devices.
Year: 2014

The company opened one million square feet fulfillment center
in Baltimore, Maryland and a 1.2 million
square feet fulfillment center in Moreno Valley, California.
Year: 2014
Amazon introduced Fire, the first smartphone designed by the
company. Fire has two new technologies,
Dynamic Perspective and Firefly. Dynamic Perspective uses a
new sensor system which responds to the
way the user holds, views, and moves the Fire smartphone,
while Firefly quickly recognizes the web and
email addresses, phone numbers, bar codes, movies and music,
and allows the user to take action in
seconds.
Year: 2014
Amazon launched a new 3D printed products store
(www.amazon.com/3dp), a marketplace that gives
customers access to more than 200 print on-demand products.
Many of these products can also be
customized by material, size, styles and color variations, and
personalized with text and image imprints.
Amazon Publishing and Alloy Entertainment, a division of
Warner Bros. Television Group, introduced a
new digital-first imprint with focus on young adult, new adult
and commercial fiction.

Year: 2014
Amazon.ca introduced two new stores: musical instruments and
wireless, further expanding its selection
available to customers in Canada.
Year: 2014
AWS announced the availability of a new SSD-backed volume
type for Amazon Elastic Block Store
(Amazon EBS) that delivers high-performance storage at a low
cost.
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Year: 2014
AWS announced the EC2 container service. This container
management service makes it easy to run
and manage distributed applications using containers on AWS.
With this service, customers can start,
stop, and manage thousands of containers in seconds. AWS
introduced AWS Lamba, a compute service
that runs developers' code in reply to events and manages the

compute resources automatically. This
service is feasible to build and manage applications that respond
quickly to new information.
Year: 2014
AWS launched its new AWS for the Frankfurt region, marking
its 11th technology infrastructure region
globally for AWS and the second region in the European Union.
Through this new AWS, customers can
leverage AWS to build their businesses and run applications on
infrastructure located in Germany.
Year: 2014
Amazon launched Amazon Elements, a new line of premium,
everyday essentials with transparent
origins.
Year: 2014
Amazon.ca launched same-day delivery service in Toronto and
Vancouver. AWS introduced three new
services: AWS Key Management Service, which helps
customers in creating and controlling the
encryption keys used to encrypt their data on the AWS Cloud;
AWS Config, which provides customers
with full visibility into their AWS resources and associated
relationships; and AWS Service Catalog, which
allows enterprise administrators to create and share catalogs of

customized products that incorporate
company-approved standard architectures and configurations.
AWS introduced AWS CodeDeploy, a fully
managed service that allows developers to automate the process
of deploying and updating applications
on Amazon EC2.
Year: 2014
AWS announced the availability of Dense Compute nodes, a
new SSD-based node type. Dense Compute
nodes allow customers to create faster, lower-cost data
warehouses with Amazon Redshift.
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Year: 2014
AWS announced the availability of T2 instances, a new Amazon
EC2 instance type. T2 instances was
designed to significantly reduce costs for applications that do
not require sustained high central
processing unit (CPU) performance but benefit from the ability
to burst to full core performance. AWS

launched several new capabilities, including Amazon Cognito,
Amazon Mobile Analytics and Mobile
Software Development Kit (SDK), to help developers in
building, deploying, and scaling mobile
applications in a better way. AWS introduced Amazon Zocalo,
an enterprise storage and sharing service
that improves user productivity. The company introduced
Kindle Unlimited, an eBook subscription service
which gives customers access to over 600,000 eBooks and
audiobooks, for $9.99 per month.
Year: 2014
The company introduced Amazon Local Register, a secure card
reader and mobile application. This
application provides local businesses with the tools they need to
quickly and easily accept credit and
debit cards from a smartphone or tablet and keep track of their
growing business.
Year: 2014
The company introduced Fire TV, a tiny box that allows easy
and instant access to Netflix, Prime Instant
Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video
rentals, and others. Amazon Game Studios
introduced Sev Zero, its first game built from the ground up for
Fire TV. The company launched its
wearable technology store, which offers a variety of wearable
technology and research wearable devices,
including activity trackers, smart watches and wearable
cameras.

Year: 2014
The company launched the new German-language publishing
program under Amazon Publishing. The
European Amazon Publishing team acquired German-language
fiction for publication in Kindle and print
editions available on Amazon.
Year: 2014
The company launched Waterfall Press, a new Christian imprint
specializing in faith-based non-fiction and
fiction.
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Year: 2013
The company launched Amazon Coin, a new virtual currency for
purchasing games, applications and in-
app items on Kindle Fire. AWS introduced AWS OpsWorks, an

application management solution for the
complete lifecycle of complex applications, including resource
provisioning, configuration management,
deployment, monitoring and access control. This enables
developers to manage all tasks required to
model, deploy, scale, and maintain their applications.
Amazon.ca launched Amazon Mobile Application
for iPhone, iPad, Android and Windows Phone. This allows
customers to browse and shop for products,
compare prices, read reviews and make purchases on the go.
Year: 2013
Amazon acquired IVONA Software, a text-to-speech technology
company.
Year: 2013
The company acquired Touchco, a touch screen technology
company.
Year: 2013
Amazon reached an agreement to acquire Goodreads, one of the
world's largest sites for readers and
book recommendations.
Year: 2013

Amazon reached an agreement to acquire TenMarks, a company
which designs web-based mathematics
curriculum for students. Amazon and TenMarks will together
develop educational content and
applications, across multiple platforms.
Year: 2013
Amazon opened a one million square feet fulfillment center in
Tracy, California as well as in Coppell,
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Texas.
Year: 2013
The company opened a new customer service facility in
Winchester, Kentucky.
Year: 2013

The company allowed authors and publishers to use the self-
service Kindle DTP to upload and make
available their books in Spanish, Portuguese and Italian to
customers worldwide.
Year: 2013
Amazon announced the availability of Amazon Cloud Player for
iOS in BMW applications and MINI
Connected-equipped vehicles from model year 2011 forward.
Amazon Cloud Player customers using
iPhone and iPod Touch devices can access their music using the
vehicle's controller and screen. Amazon
Publishing launched StoryFront, a new imprint offering short
fiction across genres. Amazon introduced a
new version of Kindle FreeTime on Kindle Fire tablets with
several new educational books, applications,
games and videos, including Common Core Standard-aligned
books, educational applications from
developers like BrainPOP and Agnitus, and movies and TV
shows.
Year: 2013
Amazon launched the Australian Kindle Store, offering more
than two million eBooks, the most English
language best sellers and more than 400,000 Kindle-exclusive
titles. AWS launched Amazon
WorkSpaces, a fully managed desktop computing service in the
cloud. AWS launched Amazon
AppStream, a new service that enables developers to stream

resource-intensive applications and games
from the cloud to a broad range of devices.
Year: 2013
Amazon Studios, the original film and series production arm of
Amazon, introduced Amazon Storybuilder,
a new product to help writers. Amazon Storybuilder makes
notecarding digital, giving screenwriters the
ability to lay out digital notecards on a virtual corkboard to
capture the beats of their story. Also, these
notecards are saved online, giving users access to their projects
on their computer, tablet or smartphone.
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Year: 2013
AWS launched Amazon Elastic Transcoder, a highly scalable
service for transcoding video files between
different digital media formats. Through this, customers can
convert their large high resolution master
video files into smaller versions that are optimized for playback
on websites, mobile devices, connected

TVs and other video platforms.
Year: 2013
Amazon entered into an exclusive content licensing agreement
with new film studio A24 to make Prime
Instant Video the exclusive premium subscription home for all
of the current and forthcoming A24 titles
shortly following their release on DVD and Blu-Ray.
Year: 2013
AWS also introduced Amazon Kinesis, a fully managed service
for real-time processing of high-volume,
streaming data. It also introduced Amazon Relational Database
Service (Amazon RDS) for PostgreSQL.
Amazon RDS manages complex and time-consuming
administrative tasks such as PostgreSQL software
installation and upgrades, storage management, replication for
high-availability and back-ups for disaster
recovery.
Year: 2013
The company also launched Amazon Storyteller, a free online
tool for writers and filmmakers, which turns
scripts into storyboards. Amazon launched Amazon Art
(www.amazon.com/art), a marketplace offering
customers direct access to more than 40,000 works of fine art
from over 150 galleries and dealers. The

company launched 'Login and Pay with Amazon', allowing
participating companies to empower customers
to browse and buy using their Amazon account information. The
company's Wine Store introduced
shipping to customers in New York, Michigan, Arizona and
Louisiana.
Year: 2013
The company launched Kindle Fire HD with a large 8.9 inch
display in the UK, Germany, France, Italy,
Spain and Japan. Amazon.ca launched beauty and health and
personal care stores offering more than
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80,000 items, including diapers and wipes, household supplies,
health care and nutrition, personal care
items and beauty products.
Year: 2013
The company launched 50+ Active and Healthy Living Store
(www.amazon.com/50activeliving) featuring

several nutrition, wellness, exercise and fitness, medical,
personal care, beauty and entertainment items.
Amazon Wine Store introduced shipping to customers in Texas.
Amazon Publishing launched Kindle
Worlds, the first commercial publishing platform that will
enable writers to create fan fiction based on a
range of original stories and characters and earn royalties.
Plans/Strategy
Year: 2013
AWS announced the availability of I2 instances, the next
generation of Amazon EC2 storage-optimized
high I/O instances based on solid state disk (SSD) technology
that provides customers with high random
I/O performance.
Year: 2013
In May, the company acquired Liquavista from Samsung
Electronics.
Year: 2012
Amazon acquired Kiva Systems, one of the leading developers
of material handling technology.
Year: 2012

AWS entered into an agreement with Netflix to operate a
number of mission-critical, customer-facing and
backend applications for Netflix.
Year: 2012
LOVEFiLM, an Amazon company, and Sony Pictures Television
signed a multi-year content deal,
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allowing LOVEFiLM members access to new and future Sony
Pictures titles, as well as catalog titles and
TV series.
Year: 2012
Amazon expanded its fulfillment center in Phoenix by 400,000
square feet.
Year: 2012

The company opened a 193,500 square feet fulfillment center in
Canada, 450,000 square feet fulfillment
center in the UK, 1,000,000 square feet fulfillment center in
Germany, and 860,800 square feet fulfillment
center in Japan.
Year: 2012
The company opened 1,000,000 square feet fulfillment center in
Germany and 430,400 square feet
fulfillment center in France. Amazon also opened nearly one
million square feet fulfillment center in
Spartanburg, South Carolina.
Year: 2012
The company opened a 244,000 square feet fulfillment center in
Saga, Japan.
Year: 2012
Amazon launched Amazon Textbook Rental program. Through
this program, students can rent textbooks
for the semester and save up to 70%. The company launched
India Kindle Store on Amazon.com
(www.amazon.com/kindlestoreindia). Amazon launched its
Amazon Appstore in the UK, Germany,
France, Italy and Spain. This gives the European customers
access to Amazon's broad range of Android
applications with the convenience of shopping on Amazon from

their Android phones and tablets.
Year: 2012
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Amazon launched Kindle Paperwhite and Kindle Paperwhite
third Generation (3G). These are the most
advanced e-readers created with 62% more pixels and 25%
higher contrast. Amazon.co.jp introduced
Japanese Kindle Store and Kindle Paperwhite, the first
Japanese-language Kindle. Amazon introduced a
new Kindle application designed for Windows 8. The company
opened fulfillment centers in the following
locations: one each in Delaware, Indiana and Spain, and two
each in Tennessee and Virginia.
Year: 2012
Amazon Services, a subsidiary of the company, launched a new
version of Amazon WebStore, a full-
featured e-commerce product that enables small and medium
sized retailers and manufacturers to
design, build and manage their multichannel e-commerce

businesses using the company's technology.
Year: 2012
AWS introduced Amazon Simple Workflow Service, a workflow
service for developing scalable and
resilient applications. The company launched a new Spanish-
language eBook store within the Amazon
Kindle Store, eBooks Kindle en Espanol
(www.amazon.com/tiendakindle). AWS introduced Amazon
CloudSearch, a new service that allows customers to easily
integrate fast and highly scalable search
functionality into their applications. Amazon launched
AmazonSupply (www.amazonsupply.com), a new
website offering a broad range of parts and supplies to business,
industrial, scientific and commercial
customers. Amazon.ca launched its new Baby store
(amazon.ca/baby) with more than 25,000 baby-
related products.
Year: 2012
Amazon launched Kindle Fire high definition (HD) tablet which
has seven inch display and is sold for
$199.
Year: 2012
The company launched Fulfillment by Amazon, a new service
for third-party sellers that provides access

to Amazon's fulfillment and customer service resources and
expertise. Amazon launched Amazon Wine
(www.amazon.com/wine), a new website offering customers a
broad range of wines crafted by wineries
around the country.
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Year: 2012
The company launched the Brazil Kindle Store
(www.amazon.com.br) and Free Portuguese Kindle
reading applications for Android phones and tablets, iPads and
iPhones. Amazon launched Friends &
Family Gifting, a feature that allows customers to keep track of
birthdays and special occasions, get
shopping reminders and manage gift ideas for everyone on their
list.
Patent Grant
Year: 2012
Amazon Publishing acquired the publication rights from Avalon
Books to more than 3,000 backlist titles
mainly in the romance, mystery and Western categories.

Plans/Strategy
Year: 2011
The company announced plans for a new fulfillment center in
Romeoville, Illinois, and Jacksonville,
Florida.
Year: 2011
Amazon acquired the remaining shares in LOVEFiLM
International, one of the leading European
subscription entertainment services.
Year: 2011
CBS Corporation (CBS) and Amazon entered into a non-
exclusive licensing agreement enabling
Amazon's customers to stream TV shows from CBS's library.
Further in the year, Amazon signed a
licensing agreement with NBCUniversal Domestic TV
Distribution allowing Amazon Prime members to
stream select Universal Pictures movies through Prime Instant
Video.
Year: 2011
The company entered into a partnership with Triggit, a San
Francisco based company, to strengthen its

focus on online display advertisement business.
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Year: 2011
Amazon and Hearst Corporation (Hearst) entered into an
expanded, multi-faceted consumer marketing,
e-commerce and content relationship. Through this relationship,
Amazon became Hearst's single-largest
third-party seller of print subscriptions for its magazines
through digital channels.
Year: 2011
Amazon opened a 900,000 square feet fulfillment center in
Indianapolis, Indiana
Year: 2011
The company opened 1.2 million square feet fulfillment center
in Phoenix, Arizona. Amazon company

opened 500,000 square feet fulfillment center in Lebanon,
Tennessee.
Year: 2011
Amazon launched Kindle Fire selling at $199, much lower than
Apple's cheapest iPad priced at $499.
Year: 2011
Amazon Launchpad announced a Kickstarter Collection, which
features over 300 Kickstarter products
available for purchase on Amazon.com.
Year: 2011
Amazon.es launched the Spanish Kindle Store offering its
customers access to more than 22,000
Spanish-language Kindle books, including best sellers, and
more than a thousand free classics in
Spanish. Amazon.it launched the Italian Kindle Store offering
its customers more than 16,000 Italian-
language Kindle books, a wide range of best sellers and
hundreds of free Italian classics
Year: 2011

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Amazon.fr launched the French Kindle Store offering its
customers more than 35,000 French-language
Kindle books, 28 L'Express best sellers, graphic novels and
more than 4,000 free classics in French.
Amazon.ca launched its new Tools and Building Supplies Store
(amazon.ca/tools) featuring more than
60,000 tool and home improvement-related products. Further in
the year, Endless.com launched its free
endless.com application for iPhone. This application allows
Amazon's customers to purchase from a wide
assortment of shoes and accessories for men, women and kids.
Year: 2011
The company launched the biggest eBook store in Germany. .
Plans/Strategy
Year: 2011
Amazon, in partnership with the UK government, announced
plans to explore the steps required to make
the delivery of parcels by small drones a reality.
Plans/Strategy

Year: 2011
The company announced plans work with Hearst in e-commerce.
Regulatory Approval
Year: 2011
A cross government team supported by the UK Civil Aviation
Authority (CAA) provided Amazon with
permissions to explore three key innovations: beyond line of
sight operations in rural and suburban areas;
testing sensor performance to make sure the drones can identify
and avoid obstacles; and flights where
one person operates multiple highly-automated drones.
Year: 2011
In November, the company acquired a Charlotte-based company
Yap, which expert in voice-to-text
technology.
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Year: 2010
Amazon acquired Quidsi, which operates Diapers.com, an
online baby care specialty site, and Soap.com,
an online site for everyday essentials.
Year: 2010
The company acquired BuyVIP.com, a fashion and lifestyle
online buying community.
Year: 2010
Amazon allowed authors and publishers around the world to use
the self-service Kindle Digital Text
Platform (DTP) to upload and sell books in English, German
and French to customers worldwide in the
Kindle Store. Previously, the service was available only to
authors and publishers in the US.
Year: 2010
BuyVIP.com has more than six million members in countries
such as Spain, Germany and Italy.
Year: 2010

Amazon introduced Kindle DX with Global Wireless, a new
version of Kindle with the convenience of
wireless content delivery, in over 100 countries.
Year: 2010
Amazon launched its Wheels Store, a shopping destination for
wheels and related parts and accessories.
Subsequently, Amazon also launched a new generation of
Kindle, with electronic ink screen, 21% smaller
body and 15% lighter weight. Endless.com launched its new
jewelry category featuring 68 brands and
more than 3,500 styles.
Year: 2010
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Amazon.ca launched its new Sports and Outdoors Store
featuring several brands and sports and activity
related products.

Year: 2010
AWS launched the beta release of Amazon Simple Notification
Service. This service allows developers to
publish messages from an application and immediately deliver
the message to subscribers or other
applications. AWS launched its Amazon Relational Database
Service in the European Union. The service
provides cost-efficient and resizable database capacity in the
cloud by automating database
administration tasks. Amazon launched a new customer
education center, Amazon 3D 101, a one stop
information and shopping center for all 3D related merchandise.
Year: 2009
Amazon completed the acquisition of Zappos.com, an online
apparel, footwear and accessories retailer.
Year: 2009
The company introduced 'Amazon Kindle 2'. Amazon launched
the Amazon Xbox LIVE Store,
www.amazon.com/xboxlive, offering customers the option to
purchase and gift selected Xbox LIVE
games, subscription cards and Microsoft Points cards. The
company launched Amazon Kindle DX, a
reading device that offers Kindle's wireless delivery and a
massive selection of content with a large 9.7
inch electronic paper display, built-in PDF reader, auto-rotate
capability, and storage for up to 3,500
books.

Year: 2009
The company launched AmazonBasics
(www.amazon.com/AmazonBasics), a new private-label
collection
of consumer electronics.
Year: 2008
Amazon acquired Fabric.com, an online fabric store offering
custom measured and cut fabrics, as well as
patterns, sewing tools and accessories.
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Year: 2008
Amazon completed the acquisition of AbeBooks, an online
marketplace for books, with over 110 million
primarily used, rare and out-of-print books listed for sale by
thousands of independent booksellers from

around the world.
Year: 2008
LOVEFiLM, a digital versatile disc (DVD) rental subscription
service provider in the UK, acquired
Amazon's DVD rental business in the UK and Germany.
Amazon completed the acquisition of
Audible.com. Audible is a provider of spoken audio information
and entertainment on the Internet. As a
result of the transaction, Audible became a wholly-owned
subsidiary of Amazon.
Year: 2008
Internet Movie Database (www.imdb.com), a subsidiary of
Amazon, agreed to acquire Without A Box, an
online service that enables independent filmmakers to submit
their works to festivals worldwide and to
promote movies online.
Year: 2008
AWS extended Amazon EC2 to the European market.
Year: 2008
Amazon launched its new Indie & Art House store at

www.amazon.com/indies.
Year: 2008
The company also launched Motorcycle & all-terrain vehicle
(ATV) Store (www.amazon.com/motorcycle),
a single shopping destination for motorcycle and ATV parts,
accessories and protective gear. AWS
launched a public beta of Amazon Elastic Compute Cloud
(Amazon EC2) running Microsoft Windows
Server and Microsoft SQL Server, which provided even greater
flexibility for deploying solutions in the
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AWS cloud.
Year: 2007
Amazon acquired www.dpreview.com, a site for digital camera
information and reviews. The company
acquired Brilliance Audio (www.brillianceaudio.com), the
largest independent publisher of audio books in
the US.

Year: 2006
Amazon acquired Shopbop.com (www.shopbop.com), a retailer
of fashion-forward apparel, shoes and
accessories for women.
Year: 2006
The company launched Endless.com, an online shoe and
accessories store.
Year: 2005
Amazon acquired BookSurge, a global leader in inventory-free
book printing and fulfillment based in
Charleston, South Carolina.
Year: 2005
The company officially launched its search engine A9. AWS
launched 'Amazon S3', a simple storage
service for software developers at very low costs.
Year: 2004

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