Unit-IV; Professional Sales Representative (PSR).pptx
Factors that influence the selection of open (and commercial) educational resources
1. University Teaching Fellow, Kwantlen Polytechnic University
Senior Open Education Advocacy & Research Fellow, BCcampus
Rajiv Jhangiani, Ph.D.
@thatpsychprof
Psychology Instructor, Justice Institute of British Columbia
Sessional Lecturer, University of British Columbia
Surita Jhangiani, Ph.D.
@SuritaJhangiani
Factors that influence
the selection of open
(and commercial)
educational resources
Jazmin Quaynor/Unsplash
7. 2. What factors influence
your selection of course
materials?
8. 1 1.5 2 2.5 3 3.5 4 4.5 5
Clear & accessible writing
Comprehensiveness of coverage
Ease of fit
Recently updated
Cost to student
Theoretical orientation
Reputation of authors
Not at all
important
Slightly
important
Moderately
important
Very
important
Extremely
important
9. 1 1.5 2 2.5 3 3.5 4 4.5 5
Canadian edition
Used/recommended by others
Quality of ancillary resources
Compatible with LMS
Relationship with publisher
Financial incentives
Not at all
important
Slightly
important
Moderately
important
Very
important
Extremely
important
10. Allen, I. E. & Seaman, J. (2014). Opening the curriculum: Open educational resources in U.S. higher education.
11. Cost
Recently
updated Reputation
of author(s)
Comprehen
-siveness of
coverage
Theoretical
orientationEase of fit
Quality of
ancillaries
Use
recommended
Clear &
accessible
writing
Canadian
edition
Works with
LMS
Relationship
with
publisher
Sponsorships
/incentives
Positive relationship
Negative relationship
13. 1 1.5 2 2.5 3 3.5 4 4.5 5
Online student resources
Question bank
Adaptive quizzing
Activity manual
PowerPoint slides
Not at all
important
Slightly
important
Moderately
important
Very
important
Extremely
important
16. 4. How often do you hear
from students about
textbook unaffordability?
17.
18. How often (per semester) do you receive queries from students
about whether they really need the required course textbook?
How often (per semester) do you receive queries from students
about whether they can use an older edition?
13.1 31.8 34.1 13.6 7.4
Never
Rarely
Sometimes
Often
Always
7.4 17.7 40.6 25.7 8.6
Never
Rarely
Sometimes
Often
Always
19. If you had to guess, what percentage of your students do you think
go without purchasing a required course textbook?
How confident are you in your estimate?
0 20 40 60 80 100
22.07%
6.3 12 42.3 29.7 9.7
Not at all
Slightly
Moderately
Very
Extremely
22. Among those who control the
selection of course materials,
39.8%
are either unaware or
don’t know much about OER
23. 6. How do you rate the quality of
open (and commercial)
educational resources?
24. Understanding that there is variability, how would you rate
the quality (factually correct, up-to-date, well-written,
organized, effective) of:
All: t(84) = 5.877, p = .000
Currently using: t(23) = 1.32, p = .20
11.4 22.7
8
36.4
16.8
22.7
54
6.8
20.4 Poor
Satisfactory
Average
Good
Excellent
Commercial resources
Open educational resources
25. Perceived quality of OER
0%
5%
10%
15%
20%
25%
30%
35%
Com
prop
!
!!
Prepared'by:'
Rajiv!S.!Jhangiani,!Ph.D.,!Kwantlen!Polytechnic!University!
Rebecca!Pitt,!Ph.D.,!OER!Hub!
Christina!Hendricks,!Ph.D.,!University!of!British!Columbia!
Jessie!Key,!Ph.D.,!Vancouver!Island!University!
Clint!Lalonde,!M.A.,!BCcampus!
January!18,!2016!!
Non-users Users
26. 7. Do you think you will
adopt OER over the next
3 years?
27. 1
1.5
2
2.5
3
3.5
4
Not aware Heard Aware Previously used Currently use
3yearOERadoptionintention
Awareness of OER
Yes
Will
consider
Might
consider
Not
interested
30. Cost
Recently
updated Reputation
of author(s)
Comprehen
-siveness of
coverage
Theoretical
orientationEase of fit
Quality of
ancillaries
Use
recommended
Clear &
accessible
writing
Canadian
edition
Works with
LMS
Relationship
with
publisher
Sponsorships
/incentives
Cost to students is ranked 5/13; however, this may be a function of how we posed the question
Not listing correlation coefficients
All highly intercorrelated
What % of individual control require access code? If only 63% to start with does this drop?
55% hear from students sometimes, often, or always about needing the required textbook
75% hear from students sometimes, often, or always about using an older edition
Requiring access code & queries about using older edition: .160, p = .035, 175
Queries about needing the book & estimate of students doing without: .152, p = .049, 167
91.2% average to excellent for commercial
65.9% average to excellent for OER
104 & 129 nonrespondents, respectively
When faculty have control over the selection of required course materials
And they are aware of OER
And they perceive it to be high enough quality
And it fits with their current teaching approach
And they do not require an access code
This explains 76% of the variance in OER adoption
Considering theoretical orientation & ease of fit with current teaching materials are negatively correlated with current OER adoption
Considering cost to student is positively correlated with future adoption
When faculty are aware of OER
And they perceive it to be high enough quality
And it fits with their current teaching approach
And they do not require an access code
This explains 76% of the variance in OER adoption
When faculty have adopted OER
And they perceive it to be high quality
This explains 49% of the variance in likelihood of future OER adoption
Need to know why those who previously adopted OER stopped doing so