21. Human Resources
& LinkedIn
You probably have the toughest role in your
company when it comes to social media, not
just LinkedIn. Let me explain why . . .
22. First of all, this is not okay!
The case of John Flexman:
http://www.telegraph.co.uk/technology/soc
ial-media/8992541/Executive-forced-out-
of-job-over-LinkedIn-CV.html
In short- you can’t be fired for being active on
LinkedIn and you can’t fire someone else for their
activity.
(unless it violates your social media policy or
jeopardizes your company’s reputation!)
23. Recruitment
Here is some super awesome news for you!
Basically, LinkedIn makes doing the
legwork a lot easier and far more accessible
than ever. You can cut down on time spent
sifting through emails, inquiries and
applications while fine tuning your search
for the perfect candidate for employment.
25. If you build it, they will come
• Develop your network
• Stay in touch with former valued and
trusted colleagues for potential future
employment relationships
26. Actively Search for Candidates
Using Keyword Searches
Pay attention to what is in your profile.
Various fields hinge upon your use of
keywords. These can include some or all of
your sections i.e., skills, experience, awards
and so on. This also makes it practical to
search for candidates that fit your criteria.
Having said this, it’s time to-
27. Develop Your Company's Profile
• Use keywords
• People are interested in you too
• Be professional and searchable
• Take advantage of the job posting
features- yes it has a cost but doesn’t
everything?
28. Search Through References You Trust
You are more likely to find the right person for the job through a connection
you know and trust. This can be a colleague, former respected employee,
business partner or even a family member. It’s for you to decide!
29. Ask Your Current Employees to
Reach Out on Their Networks
Once you post a job on LinkedIn or even decide
to use it in another way for recruiting, have your
valued employees and business colleagues share
it with their network.
Not only does this increase your companies
credibility, but it also allows you to reach a
greater portion of the job seekers who utilize
LinkedIn.
31. Concerns
-Employees writing each other recommendations
-Employer paranoia
-Employees seeking other forms of employment out in
the open
-Ideas, posts, links= credibility (OR NOT) be careful
with what you post
-Other companies headhunting your employees- it’s a
harsh reality so don’t make yourself crazy!
32. Don’t have a
So what’s the answer?
It’s your call- it’s your business!
How do you address these concerns?
See above!
Is it worth it to dive into this world?
Yes!
33. Links
The Rising Challenge Of Social Business To HR Departments
http://www.forbes.com/sites/rawnshah/2010/11/10/the-rising-challenge-of-
social-business-to-hr-departments/?partner=contextstory
NLRB Cracks down on Social Media Policies
http://www.shrm.org/legalissues/federalresources/pages/nlrbsocialmediapolicies.aspx
National Labor Relations Board (NLRB) Rules on Social Media Policy
http://www.inquisitr.com/248355/national-labor-relations-board-nlrb-rules-on-
social-media-policy-concerted-activity-on-facebook-and-twitter/