1. Become a member today!
#thinkMotor

2. thinkLA Motor City West
Founder and President
PostRelease
#thinkMotor

3. REACHING THE
DIGITAL GENERATION

4. IT IS AWESOME

5. vs
vs
vs

6. There’s more of more
• More access
• More information
• More choices
• More competition for attention

7. 2012
72 Hours
upload every minute

8. More content = more time

10. The consequences of more
• Faster / better filters
• Less attentive (A.D.D.)
• Another Damn Device
• Less memory- more knowledge
• No patience

12. We lived in information poverty
Sharing
information used
to be really
hard...

13. We have become information rich

14. We have become good filters

15. Brands can be the content

16. • Authenticity
• Value
• Your content defines
your brand

17. We are now in the engagement era
Ads vs. Content
Interruption vs. Engagement
Extract Value vs. Provide Value
Selling vs. Telling

18. Content is becoming advertising

22. It’s not just Twitter...

23. Less space for interruption
Small Screens Double Tap to Zoom

24. Think multi-screen, mobile first

25. Pictures and videos: use them
Quantity is as important Quality

26. Be frictionless

27. The consequences of more
• Faster / better filters
• Less attentive (A.D.D.)
• Another Damn Device
• Less memory- more knowledge
• No patience

28. Summary
• Engagement not interruption
• Be authentic
• Your content = your brand
• Multi-screen
• Show don’t tell and do it more frequently
• Be frictionless
• Deliver something of value

30. We all have a voice

31. Email: Justin@postrelease.com
Twitter: JustinCie
info@postrelease.com | t: 562.285.0297 |
562.285.0506 | postrelease.com
111. W. Ocean Blvd. | 18th Floor | Long
Beach, CA, 90802