Netplus: Eat Their Lunch - January 2017

Digital Brand Building Agency
Digital Brand Building starts with understanding your audience(s) and their relationship with your brand.
© 2017 Netplus Marketing, Inc. All rights reserved.

Hungry to Beat Your
Competition?
Let Us Help You Eat
Their Lunch
The right solution moves your business forward. Anything else is a waste of your time and ours.

How We Do It
Outsmart vs. Outspend
in a Digital World

A customer first approach requires a digital first strategy to build, and grow your business.
An Audience
Centric To
Outcome
Approach
…Acquisition
…Experience
…Activation and Loyalty

© 2016 Netplus Marketing, Inc. All rights reserved.7
Business Outcomes Planning Map
Destinations Drivers Consumer Actions Business Outcomes
Website
eCommerce Platform
Mobile Application
Social Media
In-Store
Paid Search (PPC)
Organic Search (SEO)
Social Advertising
Display Advertising
Email Marketing
Digital Video
Print Advertising
Point-of-Purchase
Broadcast
Out of home
Schedule a Demo
Get Sample/Coupon
Request More Information
Subscribe to Email List
Join Social Community
Engage with Content
Fill out Form
Purchase
Share
Incremental Sales
Increased Trial/Usage
Coupon Redemption
Website Traffic
Social Media Fan Growth
Social Media Engagement
Increased Awareness
Store Visit
Extended Reach
5

Time spent with your brand your Brand across authentic and memorable experiences creates deep affinities with your consumers and desired behavior.
Creating Valuable
Brandtime
Defining, building and growing brands
with: micro moments, macro
experiences and guided journeys.
Over time, BrandTime creates consumer preference,
loyalty and advocacy.

Content is the new media currency. Content must have purpose,audience relevancy, optimum timing, and effective placement within your broad er strategic framework.
Creating content and
experiences
with purpose.
 Making every touchpoint matter.
 Weaving a story.
 Inspiring discovery.

Micro Moments tell a part of your brand story, punctuating a key point, reinforcing your brand imagery, or introducing a broader content initiative. These small moments
accumulate to create a powerful impact.
Micro moments
make every
touchpoint matter.

Immersive experiences like engaging websites, interactive games, or unique apps allow brands the opportunity to share a much fuller story using the time
and space to engage consumers fully.
Macro experiences
weave a story.

Guided journeys
inspire discovery
and purchase.
Guided Journeys are tasks or goal-oriented discoveries that move consumers through an orchestrated experience, delivering a specific payoff or outcome at the
end of that journey.

Problem Solved.
A national chain looked for an increase in New
Customer Acquisition and Measurable Store Visits
Friendly’s Restaurants
Record number of store visits and new customer
engagement driven from plan helped the company
beat their competitive in the category.

11

Problem Solved.
IRONMAN®
Protein had a recognized brand, a passionate audience… and a new product nobody
knew about. It needed awareness and engagement to support its product launch.
The IRONMAN®
Protein
A highly-focused social media strategy, boosted by influencer marketing, quickly increased
awareness and engagement among a discerning audience of endurance athletes.
© 2017 Netplus Marketing, Inc. All rights reserved. 15

Netplus teamed with bloggers and social influencers in the endurance sport community to create short, high-quality workout videos that strengthened IRONMAN®
Protein’s
relevance within a tight-knit online community.
16© 2017 Netplus Marketing, Inc. All rights reserved.

Relevant recipes, sometimes sourced from popular blogs, inspired new usage ideas and plenty of excitement for the brand’s protein supplements.

Launching this winter, the IRONMAN® Protein Instagram Takeover will hand eight endurance athletes of varying levels the keys to IRONMAN® Protein’s social media in an effort to reach and
engage aspiring runners, cyclists, swimmers and triathletes. Netplus is handpicking the influencers and will work directly with them to create high-quality, engaging content for and about the
brand.
IRONMAN® Protein Instagram Takeover
• 8 athlete influencers
• 12 weeks
• 48 influencer posts

Problem Solved.
Damaged by an FDA crackdown on its claims, Airborne
needed help standing out in the competitive immune-support
market.
Airborne Health.
Netplus and Airborne launched a totally new brand platform
with a fully integrated awareness and engagement blitz.
© 2017 Netplus Marketing, Inc. All rights reserved. 19

It all started with a best-in-class website that established the new brand platform and served as the “digital hub” of the business. “The Airborne Guy” was re-introduced to inject
personality and familiarity back into the brand.
Before After

A series of online games, such as Fill in the Blanks, educated users about new products while allowing them to play daily for product samples and other prizes.

A nine week bus tour, stopping in key growth markets, allowed potential consumers to interact directly with the brand and take photos with “The Airborne Guy” for a chance to win
product and prizes!

Problem Solved.
Generate awareness and trial for a new
product launch among younger audience
for a challenger brand with an older
customer base.
Mrs. Dash
Highly engaging customer focused
shopper marketing sampling campaign via
gamified social sharing mechanisms
12

Drove massive Awareness and engagement adding 141,787 new community members to facebook, drove over 1 million game plays, 129 million impressions, 129K samples
distributed and a 47% increase in website traffic.

Denise Zimmerman
President & Chief Strategy Officer
Netplus
dz@thinknetplus.com
c 610-304-9992

Netplus: Eat Their Lunch - January 2017

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Netplus: Eat Their Lunch - January 2017

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