My Hospital Advisor - Coimbatore

2. Healthcare choices, reviews & more www.myhospitaladvisor.com
Agenda
 Problem
 Our solution
 Team
 Business model
 Technology
 Marketing & sales
 Competition
 Status & timeline
 Summary

3. Healthcare choices, reviews & more www.myhospitaladvisor.com
Problem
Indian Healthcare consumers face severe confusion & challenges to search, evaluate and choose
Healthcare providers (hospitals, clinics, doctors, diagnostics, pharmacy, insurers & blood banks) due to
inadequate info, biased extraneous environment, lack of a trusted platform & a robust marketplace

4. Healthcare choices, reviews & more www.myhospitaladvisor.com
Solution
MyHospitalAdvisor (MHA) is a pioneering web-portal & mobile app-based discovery platform with
user-generated reviews (social trust) and a vibrant e-commerce marketplace
Empower Healthcare Consumers to search, read
other patient reviews & experiences and choose
the apt Healthcare Provider and the Healthcare
packages suitable for their needs.
Enable Healthcare Providers (hospitals, clinics,
doctors, diagnostics) to have structured micro-sites,
build their online reputation and reach out & engage
with their target patient community.

5. Healthcare choices, reviews & more www.myhospitaladvisor.com
Founder Team
o 8+ years of experience in healthcare industry
o Part of promoter team at OrthoOne Hospital
o Responsible for Strategy, Operations & Biz Development
Prithveen E Rajan - Founder
o 14+ years of experience in IT industry
o Serial Entrepreneur with successful track record
o Founder of ANGLER Technologies & Co-Founder of Trinetra Wireless
o Responsible for Product Tech Platform & Strategy
Jayanthra Jayachandran - Co-Founder & CTO

6. Healthcare choices, reviews & more www.myhospitaladvisor.com
Business Model
Discovery Platform & App with
user-generated reviews & ratings (Now)
E-Commerce Marketplace (Next)

7. Healthcare choices, reviews & more www.myhospitaladvisor.com
Business Model
Revenue Streams
o Premium Subscription
o Online Advertising
o Targeted Digital Marketing
o Referral fee (appointment, medical tourism, health insurance etc)
Phase 1:
o Qualified patient leads & Data analytics
o E-Commerce Marketplace for standard healthcare packages & services
o E-Loyalty schemes and its Revenue Share
o Payment facilitation solutions
Phase 2:

8. Healthcare choices, reviews & more www.myhospitaladvisor.com
Technology
o User-friendly Mobile App (Android & iOS) for
healthcare consumers
o Scalable Web Portal
o Powerful search algorithm (by specialty, region, name)
o CMS microsites for healthcare providers
o Versatile Online Ad management engine
o Search engine friendly portal pages
(listing, profile, reviews)

9. Healthcare choices, reviews & more www.myhospitaladvisor.com
Marketing & Sales
o 8,500+ validated database of providers across 100+ cities in India
o Continual data acquisition with BPO team
o Welcome Kit, Credentials Claim & Upsell to Premium
o Direct marketing for premium healthcare providers sign-up
o Participation in Conferences / Seminars
o ISC Coimbatore, Arthro Preserve Chennai, THIT Bangalore.
Healthcare Providers acquisition
o Digital Marketing - SEO, Adwords, Social media footprint
o Branding and road show activity for user engagement
o Outreach Programs with Hospitals / Clinics to engage patients to write reviews & ratings
Healthcare Consumers acquisition
Few premium providers Few providers who claimed their account

10. Healthcare choices, reviews & more www.myhospitaladvisor.com
Competition
Direct competitors in India
o Practo - (booking & cloud EMR software)
o Qikwell (recently acquired by Practo)
o Mocdoc.in (hospital & clinic mgmt. software)
Associated Players & Potential Partners in India
o healthgrades.com (US)
o besthospitaladvisor.com (US)
o whatcilinc.com (International)
o zocdoc.com (US)
International Players
Features MHA indiahospitalreviews
Healthcare Consumers
1. Native Mobile Apps (Android & iOS)
2. Powerful Semantic Search algorithm
(by name, specialty, layman terms, region)
3. Locate Provider by GPS location
4. Choose Provider by classification types
5. Useful healthcare articles
Healthcare Providers
1. CMS-powered microsite
2. Unlimited Images & YouTube video linking
3. Content publishing (specialization topics)
4. Engage with reviewer (build social trust)

11. Healthcare choices, reviews & more www.myhospitaladvisor.com
Status & Timeline
Healthcare consumers data Upto Sept 2016 Healthcare providers data Upto Sept 2016
Visitor Traffic 51,265 No. of Free Healthcare Providers 8,760
Mobile App Downloads 1,769 No. of Cities 100+
No. of Registered Users 3,313 No. of Claims 531
No. of Reviews 4,167 No. of Premium Providers 82

12. Healthcare choices, reviews & more www.myhospitaladvisor.com
Summary & Call to Action
o Founder team with both healthcare domain & technology leadership skills
o MVP in terms of platform, app for discovery platform, reviews & ratings
o Innovative promotions to acquire User reviews & App downloads
o Organic marketing executed to acquire listings, paid clients, app downloads
and users
Journey so far
o All under one-roof Healthcare discovery portal & e-commerce marketplace is missing in
India which is a huge untapped market opportunity for MHA to become ‘the
Tripadvisor / Zomato for Healthcare Industry in India’
Business opportunity