A talk on innovation.

1. LAYERS, PERSPECTIVES
AND WAYS FORWARD

2. DET VAR EN GÅNG

3. DOES THE NEW MEASURE
UP TO THE PAST?
When? How long?

4. SUPPLY DON’T CREATE
IT’S OWN DEMAND
inversion of Say’s law

5. PEAK GROWTH?
OMG,WTF, then what

6. DEMOCRATIZATION
OF INNOVATION
yay and nay

7. XIAOMI
price is not enough

8. WHAT IS VALUE?

9. WHAT IS VALUABLE?

10. ”We don’t have a hardware problem,
we have a socialware problem”
– Tricia Wang

11. INNOVATION

12. ”Technology is the answer,
but what is the question?”
– Cedric Price

13. ?
what –> how –> why

14. WHO GET’S TO DECIDE
engineers –> economists –> communication pro’s

15. DESIGN(ERS)

16. ”In a way architecture is
the architecture of the
conversation”
– Indy Johar

17. ”Opinions are good for people”
– Bian Eno

18. PRODUCT =
COMMUNICATION + DESIGN
team

19. DISRUPTION

20. ”Incremental innovation
just ain’t enough”
- Luke Williams

21. DISRUPTION AS A LAYER

22. ”Everything that can be
digitized will be digitized”
- a lot of people all the time

23. PRODUCT INNOVATION
= DIGITAL LAYER

24. PREPARE TO EXPLORE
THE UNOWN
with team

25. KNOW THE INSIDE
to know why the outside

26. CONTEXTUALIZE
piggy back, partners, hype men

27. van gogh

28. SEE SYSTEMS
the highest level of disruption

29. UNDERSTAND YOUR
ROLE IN THE SYSTEM

30. ACT LIKE SYSTEM
like a team

31. SET FRAMES
to innovate within

33. LOOK ELSEWHERE
for pieces

34. THE NEW NORMAL
combination of known things

35. ”Cooking backwards"
– Matt Orlando

36. ”How do we re-refine the
bi-product of refinement”
– Matt Orlando

37. SUMMARY
three things

38. GO ABSTRACT
know what business you’re in

39. MUSIC not RECORDS
access NOT ownership

40. SHIFT PERSPECTIVES
look, ask, listen

41. ”Art is not so much the way
things look, but a way of
looking at things”
– Samuel Rowlett

42. ”We still have this myth that we can see
reality from a single perspective - and that
this single perspective is the objective truth”
– Tricia Wang

43. The future is
… informed

44. The future is
human informed

45. THINK IN LAYERS
time / innovation / growth / value

47. OPTIMIZATION
INNOVATION
DISRUPTION

48. ”Life is physical but it is also
metaphysical”
”– only those who understand the meta
can understand the physical”

49. ”– only those who understand the meta
can understand the physical”

50. THANKS!
@thornkvist
martin@mediaevolution.se