1. Drupal in the Enterprise:
A Systems Integrator’s Perspective
ThoughtMatrix Confidential

2. Web Content Management – Old School
 Started building from scratch
 Platform selection was focused on big, expensive commercial packages
 Cost and complexity were extremely high
 Large enterprises believed these businesses would grow with them
 Support was a critical consideration
2 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

3. Landscape Changed Rapidly
Source: Gartner (October 2004) Source: Gartner (August 2010)
3 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

4. Clients Begin Adopting Open Source Content Management
4 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

5. Why the Shift?
Key drivers in the enterprise:
 Cost
 Maturation of feature sets
 Web 2.0 and social media capabilities
 Availability of resources
 Ease of maintenance
 Frustration with complexity vs. value
 Time to market
Often times driven from the bottom up
5 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

6. Drupal and the Travel Industry
6 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

7. Classic Vacations (Expedia) Case Study
Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was
struggling to keep up with the competition
7 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

8. Classic Vacations (Expedia) Case Study – Opportunity
 No online booking engine
 Old proprietary CMS with no source code available
 Traffic was dropping precipitously
 Significant drop-out rate when users were required to pick up the phone
 Traditionally a Microsoft shop
 Expedia had a difficult time implementing a commercial CMS
 Time-to-market was critical
 Team consisted of non-technical content contributors with limited budget
Based on all the issues and their criteria, Drupal was recommended
8 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

9. Classic Vacations (Expedia) Case Study – Solution Overview
Design Overview
 Consisted of 80+ PSD comps, 150+ context-specific page interactions,
30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel
rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors
Technology Overview
 Built on a WAMP platform (Windows, MySQL DB, PHP)
 Drupal served as underlying CMS and web application
 Integrated and customized key web technologies:
 Omniture/Site Catalyst for analytics
 Memcache and XCache
 Google Maps API
 ImageMagick & Digital Asset Management
 SEO support tools
 OpenX ad server
 Custom third-party reservations system from HyperTech Solutions
 PressFlow (recent upgrade)
9 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

10. Classic Vacations (Expedia) Case Study – Results
Defining Luxury Travel
 New Drupal CMS and web
application simplified architecture
and controlled costs
 Integrated support for both manual
content entry and data loads from
external systems
 Data was structured for
maximum re-use
 Simplified data entry and
management for marketing
team members
 Significantly reduced data
duplication and potential for errors
 System currently being extended to
enable white-label capabilities and
custom brochures for travel agents
10 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

11. San Jose Convention and Visitor’s Bureau
11 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

12. Team San Jose Case Study
Team San Jose is a non-profit management corporation that operates the San
Jose Convention Center and cultural venues, such as South Hall, Parkside Hall,
San Jose Civic and California Theatre
12 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

13. Team San Jose Case Study – Opportunity
 Outdated site with no CMS
 Used several custom tools for different areas instead
 Difficult and expensive to maintain
 Developers required for all site updates
 Wanted to increase user engagement and participation by incorporating
community and social media components
 Needed an outlet for local businesses to provide content and help visitors
and locals discover new opportunities to work, play and entertain
 Small staff needed an easy-to-update site to ensure fresh content
 Budgets would not support commercial solution
 Wanted a cutting-edge site reflective of a Silicon Valley-based organization
Based on all the issues and their criteria, ThoughtMatrix recommended
Drupal
13 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

14. Team San Jose Case Study – Solution Overview
 Integrated Travelocity’s hotel
booking engine
 Provided tools for users to upload
photos and video of their visits
to San Jose
 Integrated feeds from San Jose-
related blogs and Twitter posts
 Integrated Yelp reviews of various
dining destinations – module to be
contributed back to community
 Incorporated additional Web 2.0
features including OpenTable and
Google Maps
14 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

15. Team San Jose Case Study – Results
 Persistent sidebar widget leads to a
co-branded Travelocity-hosted site
 Live calendar of events, constantly
updated with the latest and greatest
activities and performances
 Event planners can now connect live
with Team San Jose sales reps
representing their region
15 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

16. The Future of Drupal in the Enterprise
16 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

17. Focus on the Needs of Business
Advantages Desires from Enterprises
 Strength of Drupal community  Continued growth of enterprise
 Rapidly growing number support and cloud computing
of modules  Focus on usability for non-
 Resource pool technical users
 Enterprise support  Improved deployment capabilities
 High-volume hosting solutions  Standardization of
caching mechanisms across
 Strong focus on clean Drupal core
platforms
 Vetting process or body
for modules
17 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential

18. Tony Rems
ThoughtMatrix
trems@thought-matrix.com
415-217-0009
Thank You!
18 | Military Advantage Content Management Capabilities ThoughtMatrix Confidential