The Information Company (TIC) has been partnering some of India’s biggest and best global companies to meet their internal and external communication needs, since 1999. TIC stands out among digital agencies for its content capabilities. It specialises in corporate journalism -- that is, story-telling towards a purpose, whether that be building a brand, selling a product, changing perceptions, or reaching out to the community. We are The Information Company. Where strategic content meets creative design with cutting-edge technology every day. For the last 20 years, and counting.

1. LEADERSHIP COMMUNICATION: SMALL EFFORT, BIG IMPACT
Six Small Ways for making a Big Impact with your Leadership Communication
By Anjali Mathur, Chairperson and Managing Director,
The Information Company

2. Listen
A good leader knows when to speak and
when to listen. Whether you’re engaging
with your people internally or your
consumers externally, ask them what they
want and take the time out to listen actively

3. Empathize
Once you’ve heard them out, put yourself in
their shoes and show them you understand
where they’re coming from. “The strongest
leaders in the next decade will be those who
lead with empathy, not fear and are
compassionate, not authoritative.” says Dan
Shawbel of Workplace Intelligence.
•

4. Simplify
The less jargon you use to communicate, the
better. Speak with honesty, clarity and
specifics, especially when engaging with
employees. An article for the Harvard
Business School Online says “The clearer you
are, the less confusion there will be around
priorities. Employees will know what they’re
working toward and feel more engaged in the
process.”

5. Habituate
Make it a habit to communicate regularly to
both, internal and external audiences.
Employee advocacy platform Smarp
recommends developing an efficient content
strategy. That’s what we do. At TIC, we focus
on creating internal and external
communication for our clients based on a
comprehensive strategy that we design to
meet their business objectives.

6. Adapt
Every leader has their own style of
communicating. But don’t get too attached
to it. Always be prepared to adapt your style
depending on whom you’re speaking to and
the medium of communication.

7. Act
Finally, no matter how good you are at
communication, if you don’t follow your
words with actions, then people will lose
faith in you. If you make promises, keep
them. If you receive feedback and inputs, act
on them.

8. Was that useful? Need help in crafting an effective strategy for your
leadership communication? Get in touch with us!
Mobile:
+ 91 842 581 4016 / 17
Email:
enquiry@ticworks.com
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9. 21
YEARS OF EXPERIENCE
The Information Company (TIC) has been partnering
some of India’s biggest and best global companies to
meet their internal and external communication
needs, since 1999.
TIC stands out among digital agencies for its content
capabilities. It specialises in corporate journalism --
that is, story-telling towards a purpose, whether that
be building a brand, selling a product, changing
perceptions, or reaching out to the community.
We are STRATEGIC.
We are CREATIVE.
We are CONTEMPORARY.
75+
ACTIVE CLIENTS
300+
CLIENTS SERVED
ABOUT US
1000+
PROJECTS EXECUTED

10. THE INFORMATION COMPANY
www.ticworks.com