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Organic Exchange Transparency Workshop October 2008
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Organic Exchange Transparency Workshop October 2008
1.
The Examined Brand.
or “How Patagonia earned its peaks” October 2008
2.
3.
Transparency 101
4.
5.
6.
7.
Who’s getting it?
8.
Opacity heroes…
9.
Translucency heroes…the
master storytellers…
10.
Transparency leaders…the
new market-makers…
11.
Social Communication Limitless
brand extension Validation Sharing Visualisation Rich detail Remove barriers Assurance Real time!
12.
Patagonia’s Journey…
13.
14.
Involving Consumers?
15.
Source: AccountAbility/NCC Consumer
Accountability could change the world…
16.
Source: AccountAbility/NCC Actively
seeking engagement…
17.
Source: AccountAbility/NCC We
want to trust you…
18.
Source: AccountAbility/NCC And
ethical rewards are on the rise…
19.
Lessons Learned…
20.
Debate and Discuss
21.
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