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The Examined Brand.  or “How Patagonia earned its peaks” October 2008
[object Object],[object Object],[object Object]
Transparency 101
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drivers Accelerators Enablers ,[object Object],[object Object],[object Object],Why?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industries Communities Brands ,[object Object],[object Object],[object Object],Who?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revenue Reputation Relationships ,[object Object],[object Object],[object Object],What
Who’s getting it?
Opacity  heroes…
Translucency  heroes…the master storytellers…
Transparency  leaders…the new market-makers…
Social Communication Limitless brand extension Validation Sharing Visualisation Rich detail Remove barriers Assurance Real time!
Patagonia’s Journey…
Summary of Patagonia experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Involving Consumers?
Source: AccountAbility/NCC Consumer Accountability could change the world…
Source: AccountAbility/NCC Actively seeking engagement…
Source: AccountAbility/NCC We want to trust you…
Source: AccountAbility/NCC And ethical rewards are on the rise…
Lessons Learned…
Debate and Discuss
Speaker biography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Organic Exchange Transparency Workshop October 2008