1. I am designingmylogoforPerfume CompanycalledMelange. Melange standsforamixture which
exemplifiesthe smellof Melange meaningthatit’ll have amixture of certainingredientstomake
one outstandingperfume.Thiscame fromarrange of ideasand initial sketchesbutwasnarrowed
downto the name Melange.The Logo will be 3D Square filledwithlittle rectangularboxes,Witha
bigM in the middle of the box withthe name “melange”underthe box.
Armani isone of the biggestbrandsinthe worldthat specialiseinmultiple
marketsincludingfashion,fragrancesandsoforth.Armani asa brandhas
differentbranchesinitswhole franchise,theyhave Armanijeans,Giorgio
Armani,EmporioArmani andArmani exchange.Eachone isdedicatedto
specificaudience. Withmyproductbeingafragance I decidedtolookinto
the EmporioArmani whoalsospecialise infragences.EmporiaArmani’s
target audience isformenaround25-35. Theytargetmen whoare young
professionalsmeaningyoungmenwhoare incharge,wholive alifestyleof beingwell presented.
WithEmporioArmani’slogotheyreallygrabthere audiencesonbecause of
howprestigiousitlooks,andthe wayit’swell presenteditreallymatches
the sophisticatedlookthereaudience has.The occupationof Armani’s
target audience are youngmenwhoare incorporate buildingandbusiness
banks,youngCEO’sof particularcompany’sandalsoyoungentrepreneurs.
The physographicof Armani’stargetaudience are peopleof upperclassand
highclassbut couldalso be forpeople inthe workingclass. Theyalso
endoresyoungestablishedcelebritestoshow it’simportance andpower
EmporioArmani hasgivinga sense of powertoit’starget audience,thisisa
great marketingstrageybecause itgivesit’stargetaudience areasontowant to go getthe product
theyare sellingbecause the lookandhow sophisticateditlooks.
http://www.scribd.com/doc/18794047/Armani-
Marketing#scribd
2. Thismy logoalthoughnoquite similarto
Armani I chose to make itdifferentfrom
Armani because Iwantedmylogoto have
itsown lookandidentity. Mytargeted
audience isbothmenandwomenaround
the ages of 18-35. Since it’sbothfor men
and womenI styledupthe logoto suit
bothmenand women.Thismeant
changingbothcoloursmakingone blue
and the otherred.With the redbeingfor
womenandthe blue beingformenthat’s
howI depictmyaudience. The designof
the logowas made to be formal to the
audience because of howsophisticateditlooksandthe stature itholds,fromit beingaFrench
manufacture.Ithas some value whichwouldupthe price of the perfume.Iusedthe certaintype of
fontto entice the audience,the fontIusedis Vivaldi.The reasonwhyIusedthatfont wasbecause it
has a certainstyle thatwas suitedtothe lookof the perfume makingitappealingtothe audience
because itshowsa certainlevel of classiness.Thiswill resonate withmyaudience because the type
of demographicI’maimingthisatisbothmenand womenwhoare in upperandhigherworking
class.Theywork inbigcooperate company’sandare CEO’s.Theyare leaderof theirorganisations.
