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2012 PASSENGER
SELF-SERVICE
SURVEY
Highlights
AGENDA

                            DO PASSENGERS WANT MORE
                            SELF-SERVICE?

                            IS MOBILE SELF-SERVICE AT A
                            TIPPING POINT?

                            SOCIAL MEDIA – THE CHANNEL
                            OF THE FUTURE?


2   | 2012 Passenger Self-Service Survey | © SITA
DO PASSENGERS
                                                    WANT MORE SELF-
                                                           SERVICE?

3   | 2012 Passenger Self-Service Survey | © SITA
WHAT DO PASSENGERS GET
    STRESSED ABOUT?




4   | 2012 Passenger Self-Service Survey | © SITA
SECURITY, TRANSFER AND CHECK-IN
CONSIDERED MOST STRESSFUL




5   | 2012 Passenger Self-Service Survey | © SITA
PASSENGERS’ PRIORITIES FOR
TECHNOLOGY ADOPTION




6   | 2012 Passenger Self-Service Survey | © SITA
PASSENGERS’ PRIORITIES FOR
TECHNOLOGY ADOPTION




      68%
      Used self-service
      check-in on the
      day of travel




7   | 2012 Passenger Self-Service Survey | © SITA
DEPLOYMENT OF NEW SELF-
SERVICE OPTIONS UNDER WAY!




Source: Airline/Airport IT Trends survey 2012



8   | 2012 Passenger Self-Service Survey | © SITA
IS MOBILE SELF-SERVICE
                                                AT A TIPPING POINT?

9   | 2012 Passenger Self-Service Survey | © SITA
      2011
SMARTPHONE PENETRATION AMONG
PASSENGERS SOARS




10   | 2012 Passenger Self-Service Survey | © SITA
MOBILE SELF-SERVICE READY FOR
 TAKE OFF




11   | 2012 Passenger Self-Service Survey | © SITA
MULTI-CHANNEL HERE TO STAY




12   | 2012 Passenger Self-Service Survey | © SITA
WEBSITE BOOKINGS DOMINATE, BUT
MOBILE BOOKING SET TO GROW
                                                              By 2015, airlines expect
                                                              to sell


                                                              12%
                                                              of tickets through mobile,
                                                              social media and kiosk*
                                                              *Airline IT Trends survey 2012




Base: Channel used for booking tickets on the day of travel




13    | 2012 Passenger Self-Service Survey | © SITA
DIFFERENT REGIONS – DIFFERENT
 ATTITUDES




14   | 2012 Passenger Self-Service Survey | © SITA
PASSENGERS CAUTIOUS ABOUT
MOBILE ADVERTISING




15   | 2012 Passenger Self-Service Survey | © SITA
MOBILE ADVERTISING: “MY WAY
PLEASE”




16   | 2012 Passenger Self-Service Survey | © SITA
DIFFERENT DEPLOYMENT LEVELS



 Mobile
Commerce




  Mobile
Self-Service


Source: Airline/Airport IT Trends survey 2012



17   | 2012 Passenger Self-Service Survey | © SITA
SOCIAL MEDIA – THE
                                        CHANNEL OF THE FUTURE?

18   | 2012 Passenger Self-Service Survey | © SITA
       2011
MAJORITY OF TRAVELERS ARE
 ALREADY ACTIVE ON SOCIAL MEDIA

                                                              80%   of 18-24 year olds are
                                                                    on social media




19 Source: http://www.socialbakers.com/facebook-statistics/
    | 2012 Passenger Self-Service Survey | © SITA
HEALTHY INTEREST, BUT NOT AS
STRONG AS MOBILE, YET...?




20   | 2012 Passenger Self-Service Survey | © SITA
AIRLINES AND AIRPORTS
DEPLOYMENT PRIORITIES DIFFER




Source: Airline/Airport IT Trends survey 2012


21   | 2012 Passenger Self-Service Survey | © SITA
Open Q&A




22   | 2012 Passenger Self-Service Survey | © SITA

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Passenger Survey 2012: How technology eases travel stress - webinar