This document discusses practical strategies for using social media for business purposes. It defines social media as media that allows for two-way interaction and sharing of content. It notes that the average age of social media users is decreasing. The document advocates for quality over quantity in social media engagement and building meaningful relationships. It suggests that social media can help with marketing and sales if used to deeply engage customers rather than just having a presence. It recommends focusing social media efforts on Facebook, Twitter, and LinkedIn and provides tips on listening to others, publishing own content, and promoting it across channels.

1. Practical, tactical social media Todd Lohenry e1evation, llc 1

2. ;-) 2

3. Your questions 3

4. The killer question? How can I extend/expand my current marketing strategy to include/leverage social media and still get home for supper? 4

5. What is social media? 5

6. Media evolution 6

7. 7

8. Definition of ‘social’ media “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia 8

9. Average age of social media users 9

10. Age distribution in social media 10

11. Average age on social sites 11

12. The times, they are a changing… 2007 2010 12

13. Quantity vs. quality “I say quality reigns supreme. The fact is effective social networking and community building is more about building meaningful, useful conversations and relationships with those that are interested in what you have to offer or say. It’s not a get rich quick scheme. It takes time, persistence, knowledge and dedication to building these communities up, and the rewards can be tremendous.” Jason Yormark, Social Media Today 13

14. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army 14

15. Will social media help me sell? 15

16. Social Media is About ROI! The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study) 16

17. Community ROI Higher purchase amounts by community vs. non-community (30%) Higher frequency of purchase by community Lower cost of customer service (repeat customer familiarity) Increased customer satisfaction Decreased cost of acquisition (advocacy driven) Lower cost of product development (using feedback loop) Decreased cost of customer retention 17

19. 90% of people who can skip ads do

20. 76% of consumers don’t believe that companies tell the truth in advertisements

21. 100% - The increase needed in advertising spend to add 1-2% in sales

22. 96% of Millennials have joined an online social network18

23. What sites should I use? 19

24. 20

25. 3 legged stool of social media Facebook Twitter LinkedIn 21

26. Why would anyone follow me in social media? 22

27. The real question is why would anyone listen to you. Period. 23

28. How do I find the latest and greatest sites? 24

29. The short answer is Mashable 25

30. Oh, and e1evation too! 26

31. How should I determine my social media policy? 27

32. PolicyTool.net 28

33. How to elevate your business 29

34. My approach Listen Publish Promote 30

35. Top 10 tactics and tools… 31

36. What do I do? I listen to the internet using Google Reader to create a virtual newspaper from my trusted sources. I share my reactions and thoughts to what I see via my blog-enabled website. I promote what I publish via social media channels like Facebook, Twitter, LinkedIn, etc. automatically. 32

37. How does it work? 33

38. “personal digital coaching” 34

39. Got questions? We’ve got answers… http://e1evation.com 35