Business Lens is an innovative toolkit designed to give you a comprehensive overview of the most important functional areas and business dimensions in your company. It brings into focus the critical “soft spots” and most powerful "growth enablers" showing you where best to start in order to transform your company. Business Lens reveals the hidden forces you can harness to grow your business. Businesses are complex structures. The closer you are to your business and the more involved you are in its day-to-day operations, the harder it is to stand back and consider the company as a whole. It is difficult to understand a business from every angle with a high level of granularity. Business Lens provides a valuable guide to this complex process. By answering a series of structured questions, you are made aware of potential issues in your business and can identify some ‘quick fixes’ to apply right away to push your company to the next level. Business Lens draws upon an impressive and invaluable body of research. The assessment toolkit uses the latest concepts validated by leading experts in the most relevant fields: growth strategy (Michael Porter, Gary Hamel, Jay Abraham); management (Peter Drucker, Tom Peters, Gary Hamel); marketing (Philip Kotler, David Ogilvy*, Seth Godin); sales (Zig Ziglar, Tom Hopkins, Chet Holmes); leadership (Stephen R. Covey, Ken Blanchard, Tom Peters, Marshall Goldsmith, Robin Sharma); motivation (Daniel Pink, Daniel Goleman); and personal development (Stephen R. Covey*, Anthony Robbins). The instrument also draws on the fundamentals of business developed by classic writers such as Dale Carnegie and Napoleon Hill. The tool is designed to: - Give you a structured approach to business and the way it should be viewed and analysed - Walk you through the essential elements of a business, including the 16 most important functions and dimensions - Identify where you stand personally and how your organization is positioned today in those areas that can "make or break” a business - Reveal which areas you should focus on immediately in order to bring significant improvement to your company - Challenge you to ask yourself important questions about your business - Arm you with a series of tactics you can adopt in your company, in order to take it to the next level

1. www.bridgeeuropeconsulting.com
available on tooliers.com
BUSINESS LENS
a tool for smarter business

2. BUSINESS LENS
table of contents
2
an innovative and highly practical tool
background
questions
guidelines
issues
solutions
facts
process
a tool for entrepreneurs and managers
a tool for business consultants
is it for you?
contact
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3. BUSINESS LENSBUSINESS LENS
an innovative and highly practical tool
3
helps Entrepreneurs and Managers
to be in control of their business
shows to Entrepreneurs and Managers
where their business really is today
enables Entrepreneurs and Managers to
quickly adapt their company to new challenges

4. BUSINESS LENS
4
background
Those business leaders that want to be amongst the winners should read further
These days products, the economy and the world are
changing extremely fast. We see boom and bust, crisis,
new companies creating new industries overnight, stricter
regulations, technological discoveries, global warming, etc.
These are just examples of reasons why business leaders
need to step up and get out of their daily routine and ask
themselves questions.
40% of the American GDP is coming today from companies
that did not exist 30 years ago. Successful companies such as
Apple, Google, Facebook, Amazon, Cisco, Ebay, Groupon have
been able to change the rules of the game. Others failed
to adapt. In the past few years, there have been millions of
companies going bankrupt.

5. BUSINESS LENSBUSINESS LENS
questions
5 If these questions make you think, read on...
Any Entrepreneur and Manager should
have answers to the questions below
• Why should people buy from us
• Why do people want to work for our company
• Why does society allow a company like ours to operate
• Why would anybody invest in our company
• What is the cost to me if I continue doing things in the future like in the past ?

6. BUSINESS LENS
6
guidelines
It is not the strongest of the species that survives, nor
the most intelligent, but rather the one
most adaptable to
changeCharles Darwin
“
”

7. BUSINESS LENSBUSINESS LENS
issues
7
Do you want to be one of those
companies overtaken by its competitors?

8. BUSINESS LENS
8
issues
...businesses find external faults for their lack of success
In most cases, businesses find external faults for their lack
of success. The reality is that the reasons why companies are
not successful are almost always within the business. Hidden
internal shortcomings are usually the real reasons why
objectives are not being met. Such shortcomings are caused
by the limitations of the business itself and the behaviour of
the entrepreneurs and managers.
Hiding behind external factors is in fact failing to see the
business objectively. It is easier to blame others than to
have the courage to perform a reality check.
Often, it is the case that companies lack clients.
Many entrepreneurs and managers choose to
blame the market. This is in fact failing to take
appropriate actions to generate business. Such
actions relate to marketing and sales but more
importantly to the quality of the products and
offerings, the image that the company projects
in its market, the way its employees interact
with the market.

9. BUSINESS LENS
solutions
Business Lens shows entrepreneurs and managers the naked
truth about their company, and reveals what is missing. It
shows, visually, the “soft spots”, ie. the areas and dimensions
where there is a problem.
Business Lens is an innovative tool that will surprise by the
help it can give managers to progresss and take the company
to the next level. It is a tool that can generate outstanding
value to any business regardless of the industry.
9
The tool is based on the latest discoveries in business
thinking and management. Business Lens makes use of the
latest concepts validated by leading experts in the most
relevant fields: growth strategy (Michael Porter, Gary Hamel,
Jay Abraham), management (Peter Drucker, Tom Peters, Gary
Hamel), marketing (Philip Kotler, David Ogilvy, Seth Godin),
sales (Zig Ziglar, Tom Hopkins, Chet Holmes), leadership
(Stephen R. Covey, Ken Blanchard, Tom Peters, Marshall
Goldsmith, Robin Sharma), motivation (Daniel Pink, Daniel
Goleman) personal development (Stephen R. Covey, Anthony
Robbins). The instrument also draws on the fundamentals of
business developed by classic writers such as Dale Carnegie
and Napoleon Hill.
We are currently living in a very dynamic environment and companies need to readjust continuously.
Business Lens has been especially designed to highlight the elements that can make or break a business.
The tool goes beyond the typical assessment methods by adding the latest must haves for business success.
Business Lens scans all the fundamental business functions and dimensions and also focuses on innovative
dimensions such as Superstar Organisation and Business Pillars.

10. BUSINESS LENSBUSINESS LENS
Business Lens helped me discover my company’s REAL
strengths and especially the GREATEST weaknesses.
I was amazed to discover that my real problems are not
the ones I thought I had. Business Lens was valuable to
me because it made me ask myself new questions about
my business. Thus, I managed to identify the blind spots
and to create breakthroughs for my business.
The entrepreneurs and managers should use Business Lens to discover and
visualise the naked truth about their business. It is only after one knows his
REAL situation and his real problems, that one can start fixing them.
Sergiu Diaconu, Owner of The Bankers
1 0
facts

11. BUSINESS LENS
11
process
We provide a shortcut to achieving your objectives
Businesses are complex structures. The closer you are and
the more deeply involved in its daily operations, the more
difficult to grasp an all-embracing view. Understanding
its multidimensional nature from different angles requires
special expertise and dedicated resources. Business Lens is
the shortcut to this complex process.
Via a series of targeted questions, you become aware of
potential issues, enabling you to identify some quick fixes
to apply right away. Most importantly, you discover a solid
basis for sustainable and healthy organisational change,
stimulating further growth. This is the basis for long-term high
performance. The tool enables you to take your business to
the next level. It helps you get where you want to be.

12. BUSINESS LENS
21
a tool for entrepreneurs and managers
Gives you a structured approach to your
business and the way it should be viewed and
analysed
Identifies where you stand personally and
where your business stands today in those
make or break areas and helps you shift your focus
from daily operations to strategic issues
Walks you through the essential elements of
a business including the 18 most important
functions and dimensions
Challenges you to ask yourself questions
Identifies the “soft spots” and shows you which
areas you should focus on immediately to bring
significant improvement
Picks out and measures innovative elements,
including the ability to manage superstar
employees, to produce breakthroughs, to raise
awareness of your offering
Provides you with a series of potential tactics
to undertake in order to rise to the next level

13. BUSINESS LENS
31
a tool for business consultants
An innovative and highly practical assessment
tool covering the most important 18 business
functions and dimensions
A solid starting point for your Training and
Coaching Programs, Massive Action Plans,
Company Transformation Projects and Organisational
Development Programs
A targeted questionnaire that evaluates the
most important business areas including
Strategy, Leadership, Marketing, Sales, HR,
Innovation, Motivation, Procedures & Follow Up, Time
Management, Support Systems
Evaluates the innovative and soft-side aspects
of businesses including Organisational Culture,
Influence and Superstar Organisation
Shows you in wide comparative perspective
which areas you should focus on immediately
in order to bring significant value to your client’s
business
Can be used both as a general assessment tool
and also as a target instrument for evaluating
specific business functions and areas in a company

14. BUSINESS LENS
41
is it for you?
If you answer Yes to any of these questions ...
• You have achieved some success with your business, but
seem unable to grow it any further
• You are not satisfied with where your business is
• You are not getting enough from your business (could be
that you are not getting enough recognition, enough money,
or you did not succeed in achieving fully your objectives)
• Work is taking over your life and you have no time for
family, relaxation, travel
• You are still struggling to make a living
• You are bored with your work! You want something more
challenging, more fun
• You are missing something, but not sure exactly what
• There are some areas you do not understand (for example
finance) or you are passionate about your product but you
cannot sell it
• You just want to be sure you are on top of things and your
business is on the right track
• You have some ideas about new businesses but you are not
quite sure how to go about them
• You want new challenges but you need your current
business to run for various reasons (financial, community)
• Your business is missing something

15. BUSINESS LENS
51
is it for you?
... get in touch now
• Your turnover and/or profits have started decreasing
• You can anticipate a disaster but you cannot tell what it is
happening exactly
• Your best employees have started to leave
• You have lost your biggest client
• You seem to deliver good quality but your clients are still
not prepared to pay enough for your products
• There has been a recent change in the outside
environment of your company that has a great impact on your
business
• You and your staff are working too hard and it is just not
fair on any of you (given the results you achieve)
• You consider your company is a victim of a crisis, a system,
or something else
• Your business stopped serving the community
• Your business is growing fast and you cannot handle it
anymore. It is becoming too complex for you on your own
• Your life is just too stressful, as a business owner. Too many
problems, that need to be solved by yourself
• You and the co-owners of the business are having trouble
running the business together
• Your business started having problems or you foresee
problems coming, but you do not know what to do
• You have accumulated too much debt in your company and
you can no longer sustain it

16. BUSINESS LENSBUSINESS LENS
1 6
contact
Phone: +40 (0)21 231 3140
Mobile +40 736 380 847
E-mail: office@bridgeeuropeconsulting.com
www.bridgeeuropeconsulting.com
available on tooliers.com