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AUDIENCE IDENTIFICATION
AND APPEAL
BY OSCAR THOMAS
WHO WOULD BE THE AUDIENCE FOR YOUR
MEDIA PRODUCT AND HOW DID YOU
ATTRACT/ADDRESS YOUR AUDIENCE?
The socio demographic for the film would be
that of middle class teenagers. These would be
aspirers (Young & Rubicam) this would come
from the film offering no questions to media
last through editing and shots. This aspirers
would also like a wide range of films through
from insidious (conglomerate company) to this
is England (independent)
GRATIFICATIONS &
PLEASURES
Our film would allow the audience would feel
two of the four (Blumer & Katz) uses and
gratification theory. These would be:
Diversion and Personal Relationships. This
would come from the escapism of the real
world and into a world of ghosts and terror.
Secondly, personal relationships, as a lot of
the film would only show one character it
would result in a huge relationship between
the character and audience.
DYERS UTOPIAN SOLUTIONS
In simple, Dyers utopian
solution is an opposite. It
is an escapism of what
the audience feels to the
complete opposite; ie if
the audience feel
Exhausted the actor
would act as
Energetically as possible.
DYERS UTOPIAN; THE WOODS
As the audience of our film are aspirers we would
need to include feelings such as scarcity and
manipulation as a part of the escapism needed to
create a good horror film. We would manipulate the
audience to feel scares, anxiety and terror. This
would be done by creating a relationship between
both audience and character and would be the vital
component in creating an interest for aspirers.

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Media Evaluation Part 5 & 6

  • 2. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT AND HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE? The socio demographic for the film would be that of middle class teenagers. These would be aspirers (Young & Rubicam) this would come from the film offering no questions to media last through editing and shots. This aspirers would also like a wide range of films through from insidious (conglomerate company) to this is England (independent)
  • 3. GRATIFICATIONS & PLEASURES Our film would allow the audience would feel two of the four (Blumer & Katz) uses and gratification theory. These would be: Diversion and Personal Relationships. This would come from the escapism of the real world and into a world of ghosts and terror. Secondly, personal relationships, as a lot of the film would only show one character it would result in a huge relationship between the character and audience.
  • 4. DYERS UTOPIAN SOLUTIONS In simple, Dyers utopian solution is an opposite. It is an escapism of what the audience feels to the complete opposite; ie if the audience feel Exhausted the actor would act as Energetically as possible.
  • 5. DYERS UTOPIAN; THE WOODS As the audience of our film are aspirers we would need to include feelings such as scarcity and manipulation as a part of the escapism needed to create a good horror film. We would manipulate the audience to feel scares, anxiety and terror. This would be done by creating a relationship between both audience and character and would be the vital component in creating an interest for aspirers.