Yellow Pages Group commissioned Tractr to design a new B2B acquisition website to attract new advertisers and strengthen its interactive strategy. The document outlines Tractr's proposed solution which includes conceptualizing and designing a website that unveils Yellow Pages Group's new services and encourages non-advertisers to advertise. It details implementing a dedicated team and developing a warm design inspired by Yellow Pages Group's new brand identity. The proposed site would include a home page with an overview video, testimonials from advertisers, descriptions of solutions with benefits and pricing, and always-available contact forms.

1. business case Advertiser Yellow Pages Group Mission B2B acquisition website Account Management Olivier Tarbès JulienClari Creative Direction StéphaneDemets Program Management Jean-Pierre Provost MervetBenrabah Creative Team Arnaud Baty Nicolas Troutot Technical Supervision StéphaneVasseur AdrienDuvignau Ghazi Chaoui Yellow Pages Group strengthens its interactive strategy to attract new advertisers… A presentation by tractr

2. The context Our approach Our solution " We want to go where consumers are. The challenge is to connect our current clients and to convert new ones. " Marc P. Tellier President & Chief Executive Officer Yellow Pages Group “Yellow Pages Group’s outlook on Internet" La Presse - May 7th 2010

3. The context Our approach our mission Our solution To conceptualize and to design a website unveiling the new services and encouraging Canadian non-advertisers to advertize on Yellow PagesTM. Getfound!

4. The context Our approach a dedicated team Our solution Implementation of a dedicated team, with complementary competencies and an oustanding motivation. Tractr turns yellow! mastered concepts Inspired by the new brand’s design, Tractr kept in mind these new graphic codes and proposed a warm design, faithful to Yellow Pages Group’s identity.

5. Home page The context Our approach Our solution A video presentation of the overall offer. Offers identification through client benefits. Acquisition of new announcersthroughout a form

6. Why us The context Our approach Our solution A statement of the brand’s assets to reassure the target.

7. Why us The context Our approach Our solution A disclosure of advertisers’ testimonials in order to highlight Yellow Pages’ offers relevancy.

8. Solutions The context Our approach Our solution A summary description of each solution along with a technical comparison between them.

9. Solutions The context Our approach Our solution " Product brief"introducing in detaileachoffer: benefits, characteristics, photo, video, FAQ and pricing. A structure promoting a call to action.

10. Forms The context Our approach Our solution Prefilled contact form available at all times. Other forms allowing an acquisition according to specific needs .