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How to write a persuasive speech by Transtutors

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How to write a persuasive speech by Transtutors

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persuasive speech is written especially to sway people’s mind. You may want to change their perception about a thing, stop them from doing something, or convince them enough to take a particular action.

persuasive speech is written especially to sway people’s mind. You may want to change their perception about a thing, stop them from doing something, or convince them enough to take a particular action.

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How to write a persuasive speech by Transtutors

  1. 1. By: Transtutors
  2. 2.  A persuasive speech is written especially to sway people’s mind. You may want to change their perception about a thing, stop them from doing something, or convince them enough to take a particular action. Listen to this speech by Leonardo DiCaprio during Climate Summit: https://www.youtube.com/watch?v=ka6_3TJcCkA  Three steps to a powerful persuasive speech are: ◦ Before writing the Speech ◦ Writing the Speech ◦ Delivering the Speech In this ppt, we will also guide you to a few resources where you can find interesting topics for a persuasive speech, some samples, and templates that you can use to write your speech.
  3. 3. Before you put pen to paper, you need to:  Research your topic well  Know your goals  Understand your audience  Choose the right approach  Decide on the main points you will touch upon
  4. 4. Research your Topic well Know your Goals  Learn about the topic as much as you can.  While talking about a controversy, be sure to address views and opinions of the other side too. This makes your argument better-rounded.  Make sure you draw your facts, statistics and examples from reliable sources such as major newspapers, TV channels, government or well-trusted websites, and academic books and journal.  Radio talks and editorials are often biased. Use them judiciously.  Tailor your content according to your goals.  Define the action points of your speech. What do you want your audience to do or think after your speech? For example: A persuasive speech about Senior Care may have a goal to convince the audience to take care of their parents, or a goal to make them donate money to build an old age home. The content of your speech will change accordingly.
  5. 5. Understand your Audience Decide on your main points Tailor your content according to the knowledge-level and existing views of your audience. For example: If your audience knows little about touch-screen phones, you will have to give them some background information first, tell them about its basic features. To engage a group well-versed with iPhones and Android phones, you will have to talk about the technical aspects and new features you want to highlight. Similarly, if you are giving speech to get people to vote for you in upcoming elections, you will find it easier to persuade an audience that likes you already. If the wave is not in your favour, you will first need to convince the voters to why they should choose you as their representative. Number of points you can make to support your position will depend on the time you have. Generally speaking, 3-4 main points is a good number for any persuasive speech. For example: Four main points in your speech about the Senior Care can be:  Making homes elderly-friendly  Safeguarding the health and safety of the Senior Citizens  Protecting finances of the Elderly  Making aging people feel part of the family and society
  6. 6. To persuade people, you can use the three major approaches used by the Greeks:  Ethos: Appealing to the audience’s ethics or morals. For example: “We should respect our elders. It is the right thing to do. We need to set right example for our future generations.”  Pathos: Appealing to the audience’s emotions. For example: “Think of all the times our parents sacrificed for us. They showered their precious little happiness for us. Isn’t it time for us to show them some gratitude, to offer them some happiness and peace in the golden period of their lives?”  Logos: Appealing to the audience’s intellect. For example: “We will all age one day. Setting up a system that cares for senior citizens today, is going to help us tomorrow.” You can use any combination of these approaches to come up with an effective persuasive speech.
  7. 7. A good persuasive speech has four main parts: 1. Strong opening 2. Sufficient convincing evidence 3. Counter- arguments and their answers 4. Call to action
  8. 8. Strong Opening 5 great ways to start your speech are: Use an attention grabber statement or visual: It can be a little dramatic or startling. For example, many old people in desolate conditions. Establish a link with the audience: Show the audience that you have something in common with them. You might be a working parent juggling responsibilities of your office, children and parents, and feel overwhelmed at times. Or you may share a similar background with them.  Highlight your credentials: Tell the audience that you have researched the topic well, you are an expert or an authority on the topic, and that you are knowledgeable enough to do the speech. For example, “I have invested several months touring the senior care facilities across India.”  Explain your Goal: For example, “I hope that by the end of my talk you will agree that we need to make organised efforts to establish high-quality senior citizen facilities.”  Establish a Road Map: For example, “I believe we should start senior citizen facilities in our region for these four reasons…”
  9. 9. Sufficient Convincing Evidence Counter-arguments and their Answers  Mention the credible sources of the facts and figures you present.  Arrange your evidences in a logical manner. Do not mince the flow of your ideas.  Real-life examples of similar efforts can add life to your argument. For example, Sweden’s nearly cashless society is a good example to support India’s demonetization policy. It is something people can relate to. Describe the opposing views fairly and objectively. For example: Don’t say, “People who don’t take care of their parents are heartless.” Instead, you can say, “Opponents emphasize that most people do not have access to enough time and money to afford senior care facilities but…” and then proceed to offer solutions for it.
  10. 10. Call to Action  Conclude with a clear idea of what exactly you want the audience to do.  Re-enforce your main points.  Keep it simple. For example: “To sum up, I have told you about (points 1, 2, 3, 4). To design a society which can keep us all happy, making organised efforts to take care of our elderly is the most sensible and ethic step to take. Please donate money for (solutions you suggest)…”
  11. 11. Good orators always:  Practice,  Dress appropriately,  Are Calm and Relaxed, and  Engage their Audience.
  12. 12. Practice Your Speech How to Dress Up?  Practice in front of a mirror. Notice your body language and facial expressions too.  After a few preliminary practice sessions, record yourself making the speech and review it carefully.  If possible, practice speaking in front of your friends or family members, and ask for their feedback.  Dress up like your audience.  Academic and business presentations generally require formal dressing, while club meetings may be a bit less formal.
  13. 13. Tips to keep yourself Calm How to Engage Audience?  Try breathing exercises to help relax yourself.  Maintain eye contact with your audience.  Move around on the stage but don’t fidget. Don’t pick at your hair or clothes.  Speak from the heart. When you read your speech, you lose your audience. Prepare your notes, and memorize what you want to say. Let yourself be guided by your audience’s reactions to improvise as required.  If you make a mistake, do not let it make you nervous. Use a little humour to laugh it off, and then move on.  Invite your audience to ask you questions about any point you have made.  Ask someone about their opinion on a particular point that you have put forth.  Simplify your call to action. If you want them to donate money, pass around a box to make collections, or give them a time and place when you will go around the neighbourhood to collect items or money they want to donate.
  14. 14.  Find 9 interesting templates for Persuasive Speech at: https://www.template.net/business/outline- templates/sample-persuasive-speech-outline/  Over 500 topics or ideas for a Persuasive Speech at: http://www.myspeechclass.com/persuasivetopi cs2.html  Find some interesting Persuasive Speech Samples at: http://www.best-speech-topics.com/free- sample-of-speeches.html
  15. 15. Contact our experts to write an excellent speech for you at __________________.

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