These are my presentation slides for my talk at ABC 2011 in Montreal.

1. Integrating Online Identity
Analysis and Web Presence
Creation into Business and
Professional Writing Pedagogy
Trent M Kays
PhD student and Graduate Instructor
University of Minnesota (USA)

2. Some Housekeeping
• Twitter: @trentmkays
• Website: kaysabc11.posterous.com
• GDoc: http://j.mp/pXO0tR
Don’t forget the conference hashtag,
tweeps: #ABCMontreal2011

3. So, What’s the Problem?
• Notions of Business and Professional
Writing
• Identity Analysis
• Web Presence Creation
• Public Writing
• Importance?

4. Okay, What is Writing Again?
• Values Traditional
Notions of Text
• Discourse, not
Writing
• Wait…what?
Photo by Flcikr User photosteve101 // Creative Commons Licensed: CC-BY

5. Are You Superman?
• Ferreting Out
Identities
• Rhetorical Analysis
• Understanding
Culture Storehouses
Photo by Flcikr User Thomas R. Stegelmann // Creative Commons Licensed:
CC-BY

6. Web Presence Creation
• Action is as
Important as
Thinking
• Creating a Space
• Why?
Photo by Flcikr User Hao Ran // Creative Commons Licensed: CC-BY

7. We Live in Public
• Public Writing
• Audience
• Critical Awareness
• Literate Practices
Photo by Flcikr User adactio // Creative Commons Licensed: CC-BY

8. Importance
• Access
• Literacy
• Awareness
• Evolving Nature of
“Text”
• It’s All Audience
Photo by XKCD // Creative Commons Licensed: CC-BY-NC

9. Pedagogical Issues
• Student/Teacher
Resistance
• Limited Knowledge
• Understanding
Rhetorical Artifacts
• Selection
Photo by Flcikr User sprite_pixie // Creative Commons Licensed: CC-BY

10. Questions? Thoughts?
Concerns?
Email: trent@trentmkays.com
Twitter: @trentmkays
Website: trentmkays.com