MediaToday is a periodic newsletter of TRImagination to higher education faculty and administrators created by Dr. Harry Sova & Lee Graham. The presentation, now in its 12th year of publication: * Provides classroom presentation materials designed to stimulate class discussion and discovery * Provides educator notes that enable understanding of each topic's relevance * Expands understanding and evaluation of the new world of Interactive Communicatio

1. June, 2009 | Vol 12, # 06

3. Why: 1) New video-enabled phones 2) Faster uploads from mobiles 3) Social network sharing iPhone 3GS  YouTube: 400% Increase Per Day The YouTube Blog June, 2009 | Volume 12 In the last six months, we've seen uploads from mobile phones to YouTube jump 1700%; just since last Friday, when the iPhone 3GS came out, uploads increased by 400% a day. http://www.youtube.com/blog?entry=kbaLH7fmm-g http://www.youtube.com/mobile It takes just a minute to connect your YouTube account to your Facebook, Twitter and Google Reader accounts. Complete a simple, one-time connection on our upload page to allow all your friends and followers to get a real-time stream of your uploads to YouTube, which can be essential in this age of citizen reporting and ubiquitous sharing. The YouTube Blog http://www.wired.com/gadgetlab/2009/06/3gs-youtube/

6. Short Takes The perfect length of an Internet video ad (viral) is 40 seconds with a maximum of two viewings while <20 = missed and >200 = annoyed Advertisers hoping to hook viewers on the Internet should create ads that contain 40 seconds of video, and make sure Web surfers are exposed to the ad twice. No more, no less. June, 2009 | Volume 12 Has Twitter become the new CNN—the emerging authoritative and immediate—news / information service for the interactive generation? News media can’t keep pace with the new world of media consumption and the insatiable appetite for information—especially when it has yet to understand the true promise and opportunity that Social Media represents. This isn’t about adapting an existing model to new, popular broadcast channels. It’s about expanding and forcing a fundamental renaissance within the news machine itself—transforming and creating how these media giants can monetize new streams and platforms . Cost to advertise during The Simpsons? Fox TV CPM=$20-40k while Hulu CPM=$60k – Homer says “well, duh….” Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads. http://www.contentinople.com/author.asp?section_id=603&doc_id=177205 http://www.techcrunch.com/2009/06/17/is-twitter-the-cnn-of-the-new-media-generation/ http://www.pcworld.com/article/167344/the_simpsons_worth_more_on_hulu_than_fox.html

7. Committed to developing media-rich, interactive publishing platforms dedicated to the premise of multi-cultural education: accessible, economical, and serving the unique needs of the user in an ever-changing world. Dr. Harry Sova has worked 35-years in the mass media field, authored several educational resources and designed an automated music video complex for an Orlando-based theme park. He holds a Bachelors of Arts degree in Speech, the Masters of Arts degree in Radio-Television-Film, and the Ph.D. in Mass Communication. Lee Graham has worked in many various roles in the eLearning field over the five years, specializing in design and development of eLearning solutions. He has worked with clients such as Tyco Electronics, Discovery Education, National Institute of Health, United Technologies Corporation and the Abraxas Corporation. He holds a Bachelors of Science degree in Communication. iPG : an interactive textbook for producers of news, information, and entertainment. Cloud-served, crowd-sourced, multi-media training for the global education, and business marketplace. A new resource for interactive communication in a quickly changing world…. … .Now in development http://trimagination.com/mediatoday http://creativecommons.org/licenses/by-nc-nd/3.0/us/