This webinar will highlight how both Yieldify and Trustpilot were able to help OVO energy and other brands increase their website performance by leveraging social proof. It will also cover how brands can adapt these techniques and apply them to a modern audience.

1. Drive Conversions
& Grow Revenue
6 Ways to use Behavioural Psychology to

2. 5 MINUTES
Introductions
5 MINUTES
Yieldify’s technology and service
30 MINUTES
6 Ways to use Behavioural Psychology to Drive Conversions
and Grow Revenue
20 MINUTES
Q&A
Agenda

3. Jay Radia,
Founder & CEO of Yieldify
Jay is the Founder of Yieldify, which helps brands to improve their digital customer experience whilst driving bottom line revenues. Prior to Yieldify, Jay had a
promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as
an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.
Neil Bayton,
Partner Director, Trustpilot UK
Neil has been the pioneer in Trustpilot's partnership program since establishing the program in 2014 and has worked with partners all over the UK to educate
them on the benefits of Trustpilot to their clients. Neil has over 15 years experience in E-commerce.
Naomi Hall,
E-commerce Manager, Ovo Energy
Naomi joined OVO in 2016, bringing experience from across the e-commerce management digital marketing spectrum. Previously an E-commerce Manager at
BT, she has also digital marketing campaigns for telecommunications company Sky.
Today’s Speakers

4. Trustpilot helps you build better relationships with the
people who have opinions about you - your customers.
Number one online review platform in Europe
Over 30 million reviews on Trustpilot
Over 1 billion monthly Google impressions
INTRODUCTION
Trustpilot

5. OVO
INTRODUCTION
OVO was founded in 2009 with a clear and simple vision – to create
the world’s most trusted energy company. A couple of friends sat
around a kitchen table and listed what they wanted from their energy
supplier, but weren’t getting. Things like fair pricing. Great service.
Clear and simple information. Technology to make managing energy
easier. And above all, honesty and transparency.

6. a little bit about us...

8. We help customers create great onsite and email
experiences
(that increase conversions … and leads … and loyalty ...)

9. by.... delivering smart onsite and email messages based on
visitor behaviour

11. A combination
of platform
and services

12. Drive Conversions
& Grow Revenue
6 Ways to use Behavioural Psychology to

14. 1
Reciprocity
Give something and get
something in return!

15. For the January sales period,
Yieldify targeted abandoning traffic
with a 10% off incentive
YIELDIFY CASE STUDY
The Fragrance Shop
+112.9% conversion uplift with a
+42.1% AOV increase
Result

16. 77% of people read an online review before making an online purchase
59%of people write negative review to protect others from a negative experience
While wanting to protect other consumers from a bad experience is the number one priority
for reviewers, what may surprise companies is that another key factor for posting a negative
review is to help the business itself improve - the shopper doesn’t want to ‘destroy’ the
company but help make it better.
Importance of Reviews

17. 2
Commitment
and Consistency
People have a desire to appear
consistent in behavior

18. Ovo Example

19. When visitors had become disengaged
with their desktop or mobile while
browsing the Virgin Trains website, we
served them this overlay at the perfect
moment to keep them on track
Result
+7.3% conversion uplift
YIELDIFY CASE STUDY
Virgin Trains

20. 3
Social Proof
Principle that links our desire to
follow the crowd

21. Challenge
Tackling ‘abandonment’ from within the switching funnel.
Campaign
Engaging customers who appear to be getting cold feet with an overlay across all devices
and highlight OVO’s outstanding trustpilot score
Result
+18% Conversion Rate Uplift from targeted website visitors
YIELDIFY CASE STUDY
OVO

23. EXAMPLE
Butterfly Twists

24. We all want to follow the
lead of real experts
4
Authority

26. We tend to buy from
people we like
5
Liking

27. EXAMPLE
Lifestyle Sports & Trustpilot
We particularly liked the Trustpilot integrations with search
platforms that allow us to put our reputation at the forefront when
new potential customers first discover us.
Since implementing our Trustpilot Trustscore within our search
advertising and on-site, we’ve seen improved click through and
conversion rates.
Measuring the impact pre and post introduction, CTRs in the UK
have increased by over 20% and we’ve also seen uplifts in
general return on investment across all advertising campaigns.
- Gordon Newman, Head of Multichannel at Life Style Sports
“
”
Rich Snippets
20% uplift in CTR

28. Sport Relief wanted to encourage its audiences to get
involved and sign up to an event or take part in active
fundraising by organising something of their own.
Fun & friendly creatives can have a big impact
YIELDIFY CASE STUDY
Sports Relief
+1,000 leads a month
Result
+27% of leads generated from website

29. 6
Scarcity
We all suffer from FOMO

30. Engaging shoppers with Cyber Week sale
items. Featuring a countdown timer to deliver
a sense of urgency
Result
YIELDIFY CASE STUDY
Rum 21
19% increase in AOV

31. Reciprocity. Give something and get something in return!
Main Points
Commitment & Consistency. People have a desire to appear consistent in behavior
Social Proof. Principle that links our desire to follow the crowd.
1 |
2 |
3 |
4 | Authority. We all want to follow the lead of real experts.
Liking. We tend to buy from people we like.
Scarcity. We all suffer from FOMO.
5 |
6 |

32. Email your questions to:
events@trustpilot.com

33. Thank you!