2. ΟΒJECTIVES:
Awareness & Drive Traffic campaign
TARGET GROUP
Greece / Greek
The profile of the patients:
Link to the disease:
Those suffering from psoriasis
Relatives and friends of those with skin disorders and psoriasis
Those who have skin conditions and do not know what it is.
They have never been to the doctor..
Interests:
Psoriasis
Groups, pages and videos with psoriasis in Social
Skin diseases
Psychology of skin diseases
Age:
Primary group: 20-35 έτη
Secondary group: 20-49 έτη
Gender:
Women and Men (Equal) and sub-campaign only women
3. PROPOSAL & ESTIMATION (Pre-Launch phase)
TARGET:
Targeting based on user interests, topics of visited sites and demographics
Age group: 80% at the age of 20-35 years
Total : 70% women / 30% men
Estimate Plan:
Google Display Network
Clicks (fixed): 2.500 minimum / Impressions (estimated): 1.000.000
Unique Users : 100.000 (estimated) / Exposure Rate: 10 (impressions/ user)
You Tube Video 30’’
Full Views (fixed): 11.000 minimum / Impressions (estimated): 50.000
Unique Users: 30.000 (estimated) / Exposure Rate: 1,67
24. YouTube ads Performance
You Tube |Reach
CAMPAIGN BASIC METHOD GENDER IMPRESSIONS VIEWS
Video May 2018-Topics Female Only Topics female 20,720 3,834
Video May 2018 Content Content male-female 3,245 591
Video May 2018-Topics Topics male-female 65,603 13,702
Total 89,568 18,127
You Tube Cost
CAMPAIGN COST VIEWS CPV
UNIQUE
COOKIES
Video May 2018-Topics Female Only 3,834 0.02 15,531
Video May 2018 Content 591 0.02 3,549
Video May 2018-Topics 13,702 0.02 47,071
Total 18,127 0.02 n/a
25. YouTube ads Performance
YouTube Engagement
CAMPAIGN VIDEO PLAYED TO 25%
VIDEO PLAYED
TO 50%
VIDEO PLAYED
TO 75%
VIDEO PLAYED
TO 100%
Video May 2018-Topics Female Only 45.44% 26.42% 20.75% 17.34%
Video May 2018 Content 40.83% 24.91% 20.94% 18.25%
Video May 2018-Topics 48.50% 29.47% 23.21% 19.90%
Total 47.51% 28.60% 22.56% 19.25%
26.
27. EngageYa Campaign
100% Native Experience
Creating and promoting sponsored articles displayed
within the publishers (advertorials)
in a single step across entire network
Using content to effectively engage with audience
Call-To-Action button for performance KPI