Slide presentation presented by Elsevier B.V. at the 4th PERPUN International Conference 2015: Information Revolution, 11-12th August 2015 at Avillion Legacy Hotel, Melaka.
2. 2
KNOWLEDGE TO FILL IN THE GAPS
It helps to know which gaps to fill. At Elsevier
Books we monitor and analyze the world’s
research flows, providing insights you need to
keep your library and institution a step ahead and
your researchers a step closer to their goals.
Be IN THE KNOW
3. How eBooks on ScienceDirect can drive institutional outcomes?
3
Educate tomorrow’s STM leaders
Advance STM through research
Enhance Profile and Influence
Accelerate human system impact:
social, political, economic…
Key Institutional drivers
4. Your mandate: facilitate knowledge creation
4
Whatever, wherever, whenever, and however your users need it.
Seminal research
output advances
institution’s mission.
Impact of librarian’s role
Provision of
foundational and
interdisciplinary
knowledge drives
research discovery.
Flexible content
models satisfy
comprehensive
research needs.
Research publication
elevates researcher status
and academic standing.
5. Understanding the research workflow
5
Experiment,
Collect Data
Write
Proposal
Gather
Information
Identify
Question
Publish
Write
Paper
Evaluate
Secure
Funding/
Resources,
Build
Environment
Concept Definition
Procedure Concept
PrincipleProcedure
Process Process
6. Elsevier’s editorial strategy is guided by the latest information on
research trends and funding.
DATA-DRIVEN VALUE PROPOSITION
6
7. Data-driven portfolio investing to maximize impact of limited resources
We strategically fill content gaps in these 9 key fields, resulting in depth of content, relying
on data from SciVal and Scopus to identify them.
Subjects where Elsevier has a strong position
Subjectsthatarebigandgrowing
Earth & Environment
Chemistry
Food Supply
Biomedical Research
Energy
Neuroscience
Chemical Engineering
Fundamental
Life Science
Materials
Science
Results as of early 2013
7
8. 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Biomedical Neuroscience Fundamental Life Science
Chem Eng Chemistry Earth & Environment
Materials Energy Food Supply
Elsevier Scientific
Reference Books
No. Front list titles*
Definitions
Encyclopedia-
like Entries
Methods and
Procedures
Scientific
Advances
Investing to grow our reference base to support researchers
9. Smart editorial investing pays
9
• 37% year over year usage growth for eBooks on ScienceDirect
• 10% usage growth for ScienceDirect overall
• Higher researcher satisfaction (up 4%), since 2013 Elsevier Purchaser Benchmarking 2014
• Higher purchaser satisfaction (up 8%), since 2012 Elsevier Purchaser Benchmarking 2014
• Highest citation per book by large commercial publisher 2005-11
Source: Scopus book citation database, all book types and subject areas
-
10
20
30
40
50
60
Elsevier Publisher Red Publisher Blue Publisher Green
11. 11
Indicates if the book is available/purchased
Abstract view= Turnaway
What is a “Gap”?
12. ScienceDirect package turnaways, 2010 - 2014
12
21%
14%
13%
11%
9%
9%
6%
5%
5%
4%
3% By subject
Chemical Engineering
Engineering
Agricultural, Biological, and Food Sciences
Veterinary Medicine
Earth and Planetary Sciences
Materials Science
Chemistry
Psychology
Biochemistry, Genetics and Molecular Biology
Specialty Medicine
Computer Science
45%
7%7%
7%
7%
7%
6%
6%
5%
3%
0%
By year (edition)
Pre 2007 Legacy 2013
2012 2008 2007
2009 2011 2010
2014
Priorities are to address subjects where there are high
turnaways in absolute terms, i.e. Chemical Engineering, and
in subjects with high article output and lower FTA usage, i.e.
Agri/Bio Sciences, Engineering. Add titles across recent
years with additional attention to pre-2007 editions.
14. Turnaway by book type – Major Reference Work
14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
TOTAL 2012 TOTAL 2013 TOTAL 2014 TOTAL 2015
(3)
Turnaway of MRW
0 200 400 600 800 1,000 1,200
International Encyclopedia of Housing
and Home
Encyclopedia of Materials: Science and
Technology
Comprehensive Biotechnology (Second
Edition)
International Encyclopedia of the Social
& Behavioral Sciences
International Encyclopedia of Human
Geography
Encyclopedia of Environmental Health
Encyclopedia of Physical Science and
Technology (Third Edition)
Comprehensive Renewable Energy
Treatise on Estuarine and Coastal
Science
Encyclopedia of Electrochemical Power
Sources
Turnaway of MRW by Title
15. Summary GAP Analysis
15
What is your research strategy
What are your users behaviours
What are your users asking and what
% answers are YOU providing
What is the content that best
suits your needs
16. Researchers have diverse and distinct needs during the research workflow.
Elsevier has the knowledge to support them.
MEETING RESEARCH NEEDS
16
17. SMART
COLLABORATIVE
I need to better
understand what I’m
reading and collaborate
with other researchers
Continuous improvement of our platforms to make reference
content more discoverable, accessible and useful for researchers
Researcher need ScienceDirect Principle
COMPREHENSIVE
CURRENT
SIMPLEI need to find relevant
research at the right
time
ACCESSIBLE
• Streamlining of the user interface to enhance
usability
• Relentless focus on discoverability from 3rd
parties and library catalogues
• Ongoing improvements to mobile experience
• Multiple improvements to platform search
experience
• Improved alerts and recommendations
• Ongoing integration with researcher workflow
tools
• Significant increase in our reference content
on ScienceDirect
• Further interactive content innovations in
development
• Further improvements to book and journal
search integration
Our focus areas for platform development
I need both foundational
knowledge and most up-
to-date content in my
field of research
17
18. Some recent innovation highlights - ScienceDirect books
• Interactive features and functionality on the
book chapter page – e.g. virtual microscope
• Improved integration between books and
journals through recommended content
features on the platform and integration with
Mendeley, enabling seamless export of all or
selected chapter citations and PDFs
• New functionality to download multiple
chapters or the whole book at one time
• Improvements to mobile reading experience
through responsive design and e-reader
formats
18
19. Books represent an invaluable resource in research.
eBooks extend those benefits.
THE VALUE OF BOOKS IN RESEARCH
19
20. Researchers identify a clear difference between the
content found in books vs. journal articles
Books and journal articles provide different types of content, but for this reason they are fundamentally
interlinked: researchers need both to build their knowledge around a topic.
Fundamental knowledge
Comprehensive
Learning tool
Wide angle
New topic or recapping old areas
Specialised knowledge
Narrow focus
Extreme depth
Latest research / new results
Applying techniques
BOOK
CONTENT
Breadth Connecting
Disciplines
ARTICLE
CONTENT
Depth in Growing
Disciplines
20
21. Book content has longevity
21
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Usage(%)intermsof20years
Age (years)
2014 normalized distribution of eBook usage by age group
absolute %
cumulative %
• The figures above show that older books contribute significantly to eBook usage well beyond their first few years.
• eBook usage peaks when 2-3 years old and distributes relatively evenly thereafter.
• About 50% of FTCs is generated by eBooks 0-5 years old and 50% by eBooks 5-20 years old.
• After about 9 years, eBooks still contribute approximately 30% FTCs in terms of a lifetime usage of 20 years.
eBooks as research resources maintain their value for extended periods.
22. Contribution Of Elsevier Books
22
Journals
Books
Reviews and Series
RELEVANCE OF INFORMATION OVER TIME
Accumulate
results, apply
conclusions,
present views
Report on
original
research
Letters
INTERDISCIPLINARITY
Encyclopedias and Comprehensives
Research
Textbooks
Handbooks
Monographs and Single Volume References
Books are the knowledge repository from which new research builds.
Background
research and
knowledge
acquisition
Connections
between topics
Deepen
knowledge
New
discoveries &
collaboration
Learn new
methods
23. SUBJECT AREA
# OF ARTICLES
REFERENCED
Chemical Engineering 554
Engineering 473
Energy 368
Chemistry 292
Environmental Science 262
Computer Science 130
Mathematics 89
Biochemistry, Genetics & Molecular Biology 78
Materials Science 43
Physics & Astronomy 22
Business, Management & Accounting 22
Agricultural & Biological Sciences 14
Economics, Econometrics & Finance 12
Decision Sciences 9
Earth & Planetary Sciences 8
Social Sciences 8
Medicine 4
Multidisciplinary 4
33,000
Books on
ScienceDirect
Source:Scopusdata
2392 journal articles from across 18 subject areas referenced in Handbook of Process Integration (PI)
Books facilitate interdisciplinary research
Books consolidate thousands of hours of research, define the relationships and interdependencies, and
provide a chronology of discovery.
24. Elsevier’s High-quality Content Is Leading The Way
• 5 Texty Awards 2014
• BMA Medical Book Award
2014: A First Prize and 4 High
Commendations
• Society of Biology Book Award
2014: Best Postgraduate
Textbook
• Mary B. Ansari Best
Geoscience Reference Work
Award 2014
• Gourmand World Cookbook
Awards 2014: USA, Best
Author or Chef for
Professionals
• 2014 Digital Forensics
Book of the Year
• Digital Book Awards: Finalist for
Two Enhanced Ebooks 2015
E-book monographs 2012 Elsevier 469 titles Publisher A 1552 titles
# of titles rated on Amazon Elsevier 191 titles Publisher A 126 titles
# of raters giving stars on Amazon Elsevier 768 raters Publisher A327 raters
Weighted mean rating per publisher* Elsevier 4.43 stars Publisher A 4.38 stars
Our Authors are More
Impactful
Elsevier Publisher A
Mean h-index 2010* 13.0 9
Mean h-index as of
October 2013**
15.6 10.2
Source: Elsevier Web Analytics Team & Innodata,
October 2013
Source: Innodata, October 2013
We Derive Higher Interest
From Consumers
Our Results Speak for Themselves
* Comparison of awards won in
categories in which all
companies publish book content
PROSE Awards*
Elsevier A B
2013 6 0 3
2014 9 0 7
2015 8 0 7
R.R. Hawkins
Award 2014
Elsevier works with the leading authors to produce the worlds most authoritative, most cited,
most high-regarded, and most critically-acclaimed works.
26. Reference Modules
26
Complete and current foundational content
Continuously updated
• Continuous review by expert Editorial Boards. Each chief editor is a respected
researcher in the field, who understands the challenges faced by colleagues
• Time stamps show date of last review or update
Discoverable
• Vertically integrated on Elsevier’s ScienceDirect platform
• Intuitive subject hierarchy provides context for searched topics, or helps user to
explore new concepts presented within a topic
27. Reference Modules
Reference Modules subject areas
Chemistry, molecular sciences and engineering
• 4,700+ articles
• 50,000+ images
• 4,100+ contributors
• Content from 22 Elsevier Major Reference Works
Earth systems and environmental sciences
• 4,500+ articles
• 9,000+ images
• Content from 19 Elsevier Major Reference Works
Biomedical sciences
• 5,000+ articles
• 1,200+ exclusive articles
• Content from 15 Elsevier reference works and 2 multi-contributor works
27
“This product combines
high-quality reference
sources into one
platform for a much
easier user experience
than many reference
ebooks…”
Library Journal review,
Biomedical Sciences
Reference Modules
28. 28
“New Kids On the Block – 2015”
https://www.youtube.com/watch?v=lsmXUkEWZ28
29. New Kids On the Block - 2015
29
Provide the up-to-date information
your researcher’s are looking for from
8 of our comprehensive Reference
Works in one resource:
• Encyclopedia of Agriculture and Food Systems
• Encyclopedia of Meat Sciences, 2nd ED
• Encyclopedia of Dairy Sciences, 2nd ED
• Encyclopedia of Food Microbiology, 2nd ED
• Encyclopedia of Food Safety
• Encyclopedia of Food and Health
• Encyclopedia of Grain Science, 2nd ED
• Encyclopedia of Agricultural Science
** Available in Dec-2015
Geoffrey Smithers
Editor-in-Chief for Reference Module in
Food Science
Melbourne, Victoria, Australia
• Comprehensive Biomaterials
• Comprehensive Composite Materials
• Comprehensive Hard Materials
• Comprehensive Materials Processing
• Comprehensive Microsystems
• Comprehensive Nanoscience and Technology
• Comprehensive Nuclear Materials
• Comprehensive Semiconductor Science and
Technology
• Comprehensive Structural Integrity
• Encyclopedia of Condensed Matter Physics
• Encyclopedia of Materials: Science and Technology
• Polymer Science: A Comprehensive Reference
• Shreir’s Corrosion
Saleem Hashmi
Editor-in-Chief for Reference
Module in Materials Science
and Materials Engineering
Dublin, Ireland
30. A user-friendly way to manage references and connect!
Content and workflow tools that improve the efficiency and outcomes
for researchers
Apply
for
grants
Search &
discover
Read &
evaluate
FTA’s
Share,
collect &
store
Write Submit
Review &
publish
Manage
my career
&
network
Current
awarenes
s
Visit the Elsevier booth to find out more
Mendeley Certification Program
for Librarians
Become a Certified Mendeley Librarian and get FREE
Mendeley Premium Upgrades for up to 1000 users in
your institution.
31. The most
comprehensive
biomedical
database and recommended by
Cochrane for Systematic Reviews.
Searching on Medline for systematic
review is not enough!
Research & Development Solutions
Solving critical needs of researchers, engineers and educators
Visit the Elsevier booth to find out more
Helps researchers save
30% of their search
time and 23% of their search costs
A Bibliographic
Database
>46 million records
(from ~16,000
journal titles plus
records from key
patent organisations)
A Substance
Database
> 78 million
substances (total)
~ 57 million
substances
(unique)
A Chemical
Reaction
Database
> 36 million single-
and multi-step
reactions
A Property
Database
> 500 million
experimental
properties
in > 400 fields
in > 130 subject
areas
With 4 databases
combined into 1,
Reaxys has 15,973
PERIODICALS
COVERING
• Agricultural and
Biological
Sciences
• Chemical
Engineering
• Chemistry
• Dentistry
• Energy
• Engineering
• Environmental
Science
and more…!
32. Get exclusive
Elsevier Teddy
Bears
Simply complete a short survey form at the
Elsevier booth. Limited to the first 50 librarians
each day.
Visit the Elsevier booth now!
Notes de l'éditeur
As the librarian’s role in curating collections has diminished, they more than ever feel the need to prove their worth. How can they show their value when their primary function is to provide electronic access to content?
For librarians and researchers who care about advancing science knowledge, Elsevier S&T eBooks is the only book content provider that can give them visibility into the world's research flows, letting them make strategic decisions about their own resources and areas of scientific inquiry.
We’re arming librarians with intelligence about where the world’s research is heading. We help librarians, with limited resources; time and budget, acquire the right content for their users and accelerate the trajectory of scientific discovery at their institution.
Librarians are searching to add value. Be more relevant and be more than just a knowledge store. They want to make better decisions and align with bigger picture institutional drivers. They are driving to make their libraries so much more than a 'book bank': a focal central point for their institutes, a place to think, to learn, to collaborate, to be inspired, to create.
We understand the key value drivers – librarian, researcher and institution
We create STM book content to drive outcomes. We’re not publishing a book for a book’s sake. For example, researchers can get time back for research (less time searching, chasing wrong things, using best methods) by using our content on ScienceDirect.
We’re publishing book content that results in:
Faster, more effective, more connected research – accelerate the trajectory of scientific discovery at your institution
Builds the next generation of STM leaders
Raises the profile of important ideas, authors and institution
Help accelerate the human system impact; social, political, financial, economic etc.
At a tactical level we understand that your mandate is: to facilitate knowledge creation.
Science and technology researchers need to be able to explore across science and technology disciplines, to quickly build foundational knowledge in new subject areas and hone in on topics for their own research.
The librarians role is to provide access to the content, wherever, whenever and however your users need it.
Researchers feel intense time pressure to make new discoveries and to publish. Publishing articles improves the researcher's ability to win grant funds; funding means employment.
Their success in finding answers defines their productivity, professional status, and overall worth
Ultimately their research output serves to advance your institution’s mission.
Talked to researchers to learn how and when they use our content in their research workflow to better understand their needs and how we can serve them
Learned that throughout the 8 stages of the research workflow, researchers need the knowledge in our books to:
Identify the questions they need to ask to develop a new research project
Gather information
Write proposals, secure the funding required and build the research environment
Conduct the experiments, collect and evaluate data, and make modifications to experiments as necessary
Write and publish research papers
As publishers, it’s our job to make sure researchers have the right content, at the right time and in the format that best serves them
Researchers want to save time by using our content, not spend extra time discerning what’s relevant and searching for the right material
Now identified several content types that can categorize the knowledge our books contain:
Definitions: encyclopedias, dictionaries
Concepts: essentials, primers, foundational texts, conference proceedings, professional development, comprehensives
Procedures/Guides/Processes: methods, field guides, lab manuals, atlases, pocket guides
Principles: definitive works, treatises, serials (need better description of what this brings to researchers)
Now we suggest to researchers that they should look for content types with names like “MRW” or “serials”
But researchers either don’t know what those are or they have different meanings to different people
We are looking ahead and redefining these content types as described to help serve up the right knowledge at the right time, in ways they understand
Examples of content that a biomedical or life science researcher might use for a new research project involving cell biology and stem cell research
Might use print or ebooks, might use them on ScienceDirect, depending on when and where they need the information
Elsevier Science and Technology Books is the only ebook publisher that takes a data-driven approach to our value proposition.
Publishing high-quality book content depends on a great strategy and finding a way to create more value for the research community we serve
Publishing across a wide array of areas but many were not aligned to the strengths of Elsevier overall
Decided that we would significantly grow our content in areas which primary research was big and growing, well funded and areas which Elsevier had the strongest position. We called this the deep vertical strategy
Now building up the most relevant content in these areas. Goal is to build a comprehensive and deep set of reference and foundational material that will support the researcher already using our journals every day.
For researchers using it, the content will:
Get them up to speed with new scientific topics
Map out adjacent areas for interdisciplinary research
Help find and understand experiments to apply in a certain field
Building this content set through commissioning activities, through strategic partnerships, and this focus is driving our M&A activity.
In recent years we have divested businesses that don’t fit with Elsevier’s strengths and research mission and on the flip side we have re-invested in acquisitions of publishing houses that we can bring faster to our global electronic channel
Two acquisitions last year include:
Gulf Professional Publishing for content in petroleum engineering
Woodhead Publishing, an awarding-winning publisher of Food Science, Materials Engineering, Biomedical and Energy reference books
We see the need to provide different types of content for different people at various points in their workflow by providing new and different types of content in all of our areas of focus
The researcher workflow, as we’ve discussed, is multi-staged and complex and books can help in several of the stages
Early researchers or those working in a new interdisciplinary area may need more definitions or encyclopedia-like entries
These can really be used at any stage of the research workflow to understand concepts, answer fundamental questions or explore new interdisciplinary topics
At different points, researchers may need methods and procedures content to understand and perform research
This can be used in the library or in the lab
The book content provides the context and methodologies while handbooks and atlases are need to conduct the research
Researchers also need to stay current on scientific advances using content from journals or our serials, which present emerging science, delivered quickly to market
You can see with the content growth projection that there’s a significant increase in the amount of content we can provide you in the coming years - a sort of title wave as we increase content and its utility
And you face this not just with Elsevier but with other publishers and you may have no corresponding budget wave
As a result, our goal is to make curation easier and remove the risk involved
Our investments are paying off
We’re seeing growing ebook usage on ScienceDirect
Researcher and purchaser satisfaction is increased
And we have high per book citation, as compared to other similar publishers
ENERGY EXAMPLE
Here’s an actual book a researcher could use to save time and facilitate interdisciplinary research: Handbook of Process Integration
It would help integrate the different data types and build understanding, ultimately leading to better insights.
This book cites 2392 journal articles from across 18 subjects, from chemical engineering and energy to computer science and social science, a very diverse set of articles.
From reading one authoritative book title, a researcher knows exactly which further primary literature to read to gain a deeper understanding of progress in a new, interdisciplinary topic.
Had the researcher started without the support of this book, would he or she quickly realize that it would be useful to delve into specific article literature in fields such as Economics and Computer Science? Mostly likely not.
Reading literature in these fields might not be obvious when the interdisciplinary topic in question is mainly Mathematics, Biochemistry and Biology.
Better still, the exact articles required to start their reading within these diverse fields are highlighted in the content to make it even easier for the researcher.
This saves researchers time and keeps them focused on the most relevant aspects of their interdisciplinary research
To retrieve 693 journal articles, a researcher would have to search thousands of articles outside a main area of expertise and it would take hundreds of hours
And this is just one of the 33,000 units of knowledge on ScienceDirect that help researchers save time
Food Sciences – 8 MRW
Material Science & Material Engineering – 13 MRW
Mendeley was created with researcher-centricity in mind – to cater to more than 40% of their workflow process!
It is a FREE reference manager and an academic collaboration network, resulting in a vibrant social networking environment.
[click]
For a limited time only, the Mendeley Librarian Certification Program will let you get up to 1000 Premium Upgrades for your users – for free.
To find out more about Mendeley, please visit the Elsevier booth.
At the booth, we’re also showcasing Elsevier R&D Solutions, which helps your researchers solve their critical needs.
For example, we have Reaxys which helps them save 30% of their search time, and 20% of search costs and is 4 databases combined into 1.
There’s also Embase, which is recommended by Cochrane for Systematic Reviews.
Lastly, 1 big reason for you to visit our booth after this is because we are giving away exclusive Elsevier teddy bears!
Limited to the first 50 librarians today and tomorrow, all you need to do is to fill in a short survey form.
See you later!
