This document discusses analyzing competition and the benefits and downsides of competition. It notes that businesses operate within a competitive landscape and should track competitors to identify advantages and respond to actions. Good information to know about competitors includes sales, costs, management, promotion and distribution strategies, customers, and future plans. Competition is generally beneficial as it provides customers more choice and keeps prices reasonable by incentivizing innovation. However, competition can also lead businesses to focus too much on short-term gains over long-term investment or take shortcuts regarding safety, quality, social obligations, or ethics.

1. Analysing the Competition

2. A business does not operate alone Every business faces competition for its customers and markets

6. Does competition benefit customers?

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