catalog

Pearson Education Germany

Foreign Rights Guide
Computer
Photography
Higher Education

Autumn 2009

Markt+Technik Titles

Nikon D3000
A camera handbook
Author: Michael Gradias
ISBN: 978-3-8272-4570-0, approx. 350 pp., 4-colour, reference card, € 39.95
Pub date: October 2009
As many times before our popular Nikon author will explain our readers what
this digital mirror reflex camera is all about. In order to make it possible for
readers to take really good photos, the author looks at a wide variety of photo-
graphic situations and shows what settings are necessary to take better pictures.
The 12 page reference card shows all the camera settings at a glance.

Nikon D300s
A camera handbook
ISBN: 978-3-8272-4482-6, approx. 350 pp., 4-colour, reference card, € 39.95
The book on the successor model to the Nikon D300. Again our popular Nikon
author will explain our readers what this camera is all about. In order to make it
possible for readers to take really good photos, the author looks at a wide variety
of photographic situations and shows what settings are necessary to take better
pictures.

Sony Alpha 230/330/380
Camera book with instructions
Author: Christoph Prevezanos
ISBN: 978-3-8272-4530-4, approx. 300 pp., 4-colour, € 39.95
Using stunning pictures the author shows how to take really good photos. Picture
sequences and step by step instructions help readers to achieve successful results
quickly. Practice-based and challenging situations are dealt with in special work-
shops. Regardless whether it is macro photography or complicated lighting con-
ditions, this book turns Alpha 350 owners into real experts.

System Flash Technology with Nikon
A creative flash photography book
Authors: Ronald and Gabriela Puhle
ISBN: 978-3-8272-4531-1, approx. 330 pp., 4c, € 39.95
The topic is how camera and flash settings help photographers take better
photos. How the flash can be influenced and how flashlight and daylight can best
be combined. The subject is presented by means of many examples and possible
solutions.
Target groups: Nikon users who haven’t used their flashes so far and photo-
graphers who want to be creative with light.

2

Photographing People - the Master Course
Author: Carina Meyer-Broicher
Pub date: April 2009
The woman author shows all genres of people and portrait photography: from the
classical portrait to event photography. She forms the picture of people in differ-
ent lights, in different perspectives and in different ages. She shows people mov-
ing and static, in black and white and beautiful colours, real or distorted, outside
or in the studio. The numerous tips by an experienced photographer will abso-
lutely delight ambitious portrait photographers.
Target group: ambitious hobby photographers

Landscape Photography - the Master Course
Author: Michael Hennemann
Pub date: May 2009
Landscape photography is the most popular genre among photographers. This
book is the ideal reference work for photographers who have already been taking
many photos and who now want to improve their abilities. The content spans an
impressive range on a challenging level: the best equipment for being out and
about, excellent technical professional tricks, all conditions of light and weather.
Perspectives, night shots, available light, infrared effects, RAW workflow and
picture editing with Photoshop Elements are also included.
Target group: ambitious hobby photographers

Macro Photography - the Master Course
Pub date: May 2009
This book shows how to make small objects look really big. Using expensive
macro lenses as well as reasonably priced accessories the author describes how
photographers can achieve brilliant photos. An additional topic is the production
of product photographs, in particular small objects such as coins or jewellery for
sale on eBay. With hundreds of exquisite picture examples and easy to follow
step-by-step instructions for the digital darkroom, this book is an invaluable re-
source for the ambitious digital photographer.
Target group: experienced photographers

Photographing Men - the Master Course
Author: Carina Meyer-Broicher
Pub date: January 2010
The book promotes the idea that men can also be attractive. It provides all of the
following: from how to deal with male models and the motif “man” to the cor-
rect photographic techniques and retouching using Photoshop. How to take pho-
tos of business people and private individuals, from “the stage-managed man” to
“the man in the street”. The author has been photographing men as well as
women and she wants to build a bridge between men as models and men/women
as photographers.
Target groups: semi-professional women photographers, men who take the
challenge

3

Panorama Photography
A fascinating introduction
Author: Alexander Feldmann
360 degree pictures and how they are taken. The book covers the topics of photo
taking with compact and DSLR cameras, picture editing with both open source
and commercial programs and of course the end-product too, i.e. how photo-
graphs can be printed and presented. In addition this book constantly encourages
readers to get directly involved.

Portrait and Nude Photography
Authors: Michael Kuhnlein and Harald Heim
Pub date: February 2010
A book full of easy to follow practical examples. The main topics are camera set-
tings and guidance for the model along with the subsequent picture editing with
respect to beauty retouching. This book provides you with lots of practical ex-
amples from various professional photographers and just the tips you need.
Along with the technical details you also get an insight into the creative opportu-
nities which portrait photography opens up for you. The book helps readers, par-
ticularly with nude photography, to develop their creativity and use it when tak-
ing photographs.

Lightroom 2
Workflows for high-quality digital photographs
Author: Thorsten Wulff
ISBN: 978-3-8272-4515-1, approx. 176 pp., 4c, € 29.95
Pub date: November 2009
The book helps digital photographers to keep track of their pictures, from im-
porting and managing them along with the various forms of picture taking, and
also to get the best out of them qualitatively. It shows readers how they can de-
velop and optimise their own Lightroom workflows.
Target group: experienced photographers and Lightroom users

Digital Photo School
From being a beginner to getting a professional
Author: Wolfgang Scheide
ISBN: 978-3-8272-4404-8, approx. 320 pp., 1 CD, 4c, € 19.95
Pub date: December 2009
Comprehensive instructions about the basic technical elements for cameras
and PCs, for picture editing, archiving and printing. The section on taking
photos is particularly extensive. The author demonstrates all the important photo-
graphic genres from portraits to landscape. Lighting perspective and flash are
also given due consideration. Picture editing using the free Picasa software
is described.
Target group: beginners

4

iPod Touch
Music, games, video, Internet
Author: Giesbert Damaschke
ISBN: 978-3-8272-4481-9, approx. 172 pp., 4c, € 19.95
With the iPhone 3G from Apple people can telephone, mail, surf the Internet, listen to
music, watch videos, manage your contacts, and so on and so on. As always with
Apple the design is well thought-out, the simple operation is revolutionary. This book
teaches readers how to use the Apple iPhone 3G and its predecessor model correctly
and effectively. They will learn how to use its features to the full and make it the per-
fect multimedia companion for when you are out and about.

My First Mac
From MacBook to iMac
Author: Ulrich Borstelmann
ISBN: 978-3-8272-4571-7, approx. 220 pp.,4c, € 19.95
This book is exactly the right one to help readers take their first steps on
MacBook or on iMac. It supports them in operating the mouse, assists with
“Mac as office” and shows them how to get email and Internet working. The
Mac for photos, films and music (iPhoto and iTunes) is also explained. There is
an extra help chapter with answers to the most frequent questions. At the end of
the book there is a comprehensive glossary. For Mac OS X 10.6 Snow Leopard.
Target group: beginning Mac users

My Mac as a Photo Lab
With iPhoto and Photoshop Elements
Author: Ulrich Borstelmann
ISBN: 978-3-8272-4525-0, approx. 220 pp., 4c, € 19.95
Along with showing how to edit pictures with iLife/iPhoto and Photoshop
Elements the author also provides many important tips on photography: from
photographic seeing to laws of photographic design. Apart from all that the book
explains all you need to know about picture archiving with the Mac and present-
ing the pictures successfully. And all in a comprehensive form and a beautiful
layout.
Target group: beginning Mac users

Mac OS X 10.6 Snow Leopard
For Windows users switching to the Mac
Author: Giesbert Damaschke
ISBN: 978-3-8272-4499-4, approx. 250 pp., 4c, € 19.95
A book for Mac users who want to switch from Windows systems to the Mac.
Readers learn to manage files and programs with the finder, to find every-
thing quickly with Spotlight and get to know Exposé, Spaces and Stacks. They
save their data with Time Machine as well as encryption, they surf the web with
the Safari browser, write e-mails or chat with iChat. And they even learn to run
Windows applications on their Macs.

5

The Big Excel Handbook for Controllers
Professional solutions from version 2003
Author: Ignatz Schels, Uwe Seidl
ISBN: 978-3-8272-4459-8, approx. 700 pp., € 39.95
This handbook is sorted by tasks for controllers and offers lots of solutions. It
focuses on all topics of controlling and finance, demonstrating how to solve count-
less tasks professionally with Excel. Each solution is developed step by step, mak-
ing it easy to be reproduced. Topics covered range from simple formulae and aids
to complex, macro-supported process controls (e.g. processing key figures for bal-
anced scorecard). Special Excel techniques such as matrix calculations or dynamic
ranges are treated separately and described in great detail. On the CD: Excel solu-
tions which can be adapted to the reader’s needs.

Nice to Meet You Online!
Social communities for senior citizens
Author: Günter Born
ISBN: 978-3-8272-4559-5, approx. 300 pp., € 19.95
The book invites the more elderly citizens to take part in the Internet. In “social
networks" like Facebook, in photo communities like Flickr, in video communities
like YouTube, in forums with people sharing their interests. They should blog,
twitter, chat. Or do research into their family trees. How that all works and what
they have to be careful of to protect your privacy is all included in this guide book
and so easy to understand that you will be able to get started straight away.

Computer – Child’s Play
PCs and notebooks, Internet, e-mail, writing, photos,
music
ISBN: 978-3-8272-4513-7 approx. 300 pp., 4c, € 29.95
A beautiful, colourful, completely easy “learn-by-pictures” book for all the fam-
ily. Simply everything is in it. And it makes sure that everybody’s entrance to
the world of computers is successful. Finally they can take part in conversations,
they know how Windows works, they can join in the Internet, write e-mails, edit
digital photos and lots more. Finally they can simply do everything on the com-
puter that they want to do.

Photoshop Elements 8 - the Master Course
For anyone who wants to be able to do more
Author: Michael Hennemann
ISBN: 978-3-8272-4543-4, approx. 380 pp., 4c, € 39.95
This book is for readers who like to try out new things and are not afraid to take
on challenging picture projects. It shows them how to make sophisticated mon-
tages or good portrait retouching. It explains how to handle CameraRAW or
create HDR photos, how to employ effects or how to make subsequent adjust-
ments to the depth of field. It demonstrates how to employ the tools of Photo-
shop Elements with virtuosity.

6

Windows 7 Picture by Picture
Author: Ignatz Schels
ISBN: 978-3-8272-4487-1, approx. 330 pp., 4c, € 9.99
Pub date: September 2009
A book for all beginners who like learning with pictures. Readers get to know
about 30% of the operating system. They don’t need more to work with it suc-
cessfully: Start, handling the desktop, writing and drawing, handling pictures,
drives, files and directories, online connections, Internet Explorer, e-mails with
Outlook Express.

Windows 7 Tricks, Picture by Picture
Author: Ignatz Schels
ISBN: 978-3-8272-4486-4, approx. 270 pp., 4c, € 9.99
A nice Windows tricks book in full colour for all who want to know more about
the new operating system: start more quickly, perform more quickly, pack files
correctly, surf safely, eliminate your traces, index files, install drivers, configure
graphic adapters, tips on networking like "I forgot my password", filling in IP
addresses... Readers will be fascinated.

Windows 7 Easy
ISBN: 978-3-8272-4485-7, approx. 360 pp., € 16.95
The book contains the most important basics for all who want to start with Win-
dows 7, all who have bought a new PC. All who want their first steps to be guided
should have this book. In a very easy way as usual the author accompanies his
readers when using the operating system.

Windows 7
Easy introduction for seniors
ISBN: 978-3-8272-4496-3, approx. 350 pp., € 19.95
With this book a successful start with Window 7 for the older generation is guaran-
teed. Everybody who wants to start off with the new Windows can do this easily
with this book. Readers only need a few pages to find their way through the pro-
gram. They will quickly learn all the Windows functions they need and will soon
feel like doing more difficult tasks.

7

Addison-Wesley Titles

Photographic Reportage on Afghanistan
Pictures of daily life, contradictions and contrasts
Author: Veronika Pičmanová
ISBN 978-3-8273-2843-4, 272 pp., € 39.95
Every photo tells a story; the accompanying text explains the conditions under
which the photo was taken. The book uses every-day examples of the situation
in Afghanistan to answer the question which many professional photographers
frequently ask: Under what conditions is photography possible? This book is
well worth reading and looking through with its pictures of daily life in Afghani-
stan, a country shaken by conflict. The author lived in the country for 2 ½ years.

Still Lives
The art of photographing objects and their composition
Author: Almut Adler
ISBN 978-3-8273-2833-5, approx. 320 pp., € 39.95
In this photo course still life is brilliantly transformed for digital photography.
Readers learn how to photograph still objects without being hasty. They see how
light follows its path. They create exciting pictures by using an alteration of per-
spective, a subtlety of light, experiments with the format. They learn the tricks
offered by the depth of field. The pictures are so well photographed that there is
no need for picture editing.

Object Photography
Photographing objects, light, technical details
Author: Eberhard Schuy
ISBN 978-3-8273-2885-4, approx. 250 pp., € 39.80
This book deals with taking photographs of objects in the studio. The author
demonstrates the diversity of object photography from planning the picture and
the different ways of setting it up to the correct light management. Explanations
with sketches and photographic effects answer such questions as: How do I
achieve brilliant reflections? Which illumination techniques give me the special
three dimensional look?

Nature photography with the Canon EOS
Canon technology and photo practice
Author: Kyra Sänger
ISBN 978-3-8273-2842-7, approx. 330 pp., 4c, € 39.95
The book combines practical instructions on landscape photography with photo
information on the Canon range, irrespective of the particular model. This in-
cludes the range of accessories for certain types of camera in various different
picture-taking situations. Picture editing workshops, which are relevant to the
subject, round the book off.

8

Olympus E-P1
The first Addison-Wesely camera handbook
Author: Helma Spona
ISBN: 978-3-8273-2897-7, approx. 300 pp., 4c, foldable reference card, € 39.80
The topic of the book is the digital counterpart of Olympus Pen, PEN E-P1. The
author's main goal is to transport basic knowledge on photography. Using vari-
ous photographic situations she explains the use of this camera also pointing out
photographic background knowledge which readers should have. A 12 page ref-
erence card shows all the camera settings at a glance when readers are out and
about.

Architecture Photography
Thoughts and experiments on photographing buildings
Author: Martin Timm
ISBN: 978-3-8273-2904-2, approx. 256 pp., 4c, € 39.80
The speciality about this book is that it is not only an architecture book but also
an art book. The author does some experimental architecture photography show-
ing his personal point of view about photographing buildings. The book is writ-
ten with quite an artistic approach. Using numerous examples from the daily
practice the book also deals with questions of the best equipment as well as
basics concerning techniques of architecture photography. Optimal settings of
the cameras and lenses are also covered.

People
People Photography with Nikon Mirror-reflex
Fotografie Cameras
mit
Nikon DSRL Technical information and photo tips
Author: Tom Fuerch
ISBN 978-3-8273-2884-7, approx.360 pp., € 39.80
Tom Fuerch The book unites in-depth technical practical aspects of photographing people
with technical information on Nikon cameras which does not depend on the par-
ticular model. The book is intended for all Nikon owners who would like to
know how to put into action their creative ideas for photographing people in any
situation.

WordPress 2.7/2.8
From easy blogs to dynamic websites
Author: Jolantha Belik
ISBN: 978-3-8273-2572-3, approx. 400 pp., 1 CD, € 29.95
The author uses a blog and a small company website to explain the work with
WordPress: from the registration, installation and configuration to the first use of
themes and plug-ins and further to individual adjustment of design, functionality
and marketing. Topics like updating to the latest WordPress version, migrating a
present blog, embedding an existing website, creating readers’ own themes, sur-
veys and search engine optimisation are also covered.

9

Joomla! 1.6
ACL, many practical examples, 10 top components
Author: Hagen Graf
ISBN 978-3-8273-2817-5 approx. 650 pp., 1 CD, € 39.80
This is the new edition of our successful longseller. In addition to the new feature
ACL, this revised edition describes amongst others the use of foreign components,
how to write your own components and templates or how to adapt existing Joomla!
templates. The devoloper’s part of the book has been enlarged considerably. An
entire chapter describes a sample project from A to Z.

The Official TYPOLight Handbook
Guidelines for users, administrators and developers
Author: Leo Feyer
ISBN 978-3-8273-2913-4, approx. 350 pp., 1 CD, € 39.80
TYPOLight developer Leo Feyer describes all the aspects of working with
TYPOLight from installing the CMS, its functions to the development of your own
page layouts and extensions. This is an updated and extended new edition. It in-
cludes a comprehensive description of all the steps involved in the development of
a module and explains the TYPOLight framework.
Target group: intermediate users

SilverStripe 2.4
An introduction to modern web development
Author: Philipp Krenn
ISBN 978-3-8273-2862-5, approx. 350 pp., € 29.95
Pub date: February 2010
President Obama’s web site is done with Silverstripe. The book starts with the
technical basics (HTML, CSS, JavaScript and PHP), setting up a site for the first
time, how to use backend, getting the layout to fit in, internationalisation, installing
existing modules but also current requirements such as sitemaps and search func-
tions. The main part is a thorough introduction to programming with SilverStripe,
as it is here that and one of the main advantages of this CMS becomes clear.

jQuery
The new JavaScript framework for interactive web design
Author: Ralph Steyer
ISBN 978-3-8273-2887-8, approx. 380 pp., 1 CD, € 34.80
This book is intended to allow programmers to get to grips with web programming
using the JavaScript framework jQuery. Readers learn how they can use jQuery for
their own projects – from simple websites to complex RIAs. The book begins with
the software required to create and test jQuery applications together with a short
introduction about first examples. It then goes on to deal with the basic elements of
modern websites along with all the details about jQuery and its API.
On the CD: code examples and jQuery along with various useful programs.

10

Camtasia Studio 6
Professional workshops
Author: Simon Gabathuler
ISBN: 978-3-8273-2828-1, approx. 400 pp., € 49.95
The book provides a short overview of the software. The main part consists of
workshops covering professional tasks with the program: PowerPoint presenta-
tions, sales presentations, technical manuals, teaching material, web content, CD
and DVD production and much more. All the activities are explained by case
studies. On the DVD: a 30 day trial version of Camtasia Studio 6,
examples, video tutorials.

ArchiCAD
Fundamentals, techniques, workshops
Author: Karl-Heinz Sperber
ISBN: 978-3-8273-2830-4, approx. 380 pp., 1 CD, € 44.95
The book is a well founded introduction to the program. It deals with all the basic
functions in ArchiCAD 13. Short chapters take readers to their goals quickly: using
ArchiCAD for design and presentation work. Workshops allow the readers to prac-
tice typical construction work. This 4th edition was thoroughly revised for the new
version and contains some completely new workshops. A website with additional
material accompanies the book.

Inkscape
Introduction and workshops
Author: Uwe Schöler
ISBN: 978-3-8273-2911-0, approx. 240 pp., € 29.80
Like Gimp for pixel editing, Inkscape is the free open source variant for vector
graphics. Even readers who do not know the program will find lots of material in
this book to help them get acquainted with it. The first chapters of the book outline
a general introduction to the program and special techniques for dealing with the
various colour spaces. Later path editing along with filters and extensions are in-
troduced in detail. The book provides tips and tricks for using the program.
On the companion CD: the Inkscape program, workshop files

Blender 3D 2.5
Introduction to 3D graphics and animation
Author: Heiko Ihnde
ISBN: 978-3-8273-2899-, approx. 400 pp., € 39.80
Pub date: February 2010 (depends on availability of the software)
Blender 3D is an open source graphic program which can be used to create 3D
pictures and animations. The book explains the user interface, important key and
mouse commands and the program’s central dialogue. In the practical section the
author demonstrates the process for creating a 3D picture from scratch. Each step
is comprehensively explained. On the DVD: the Blender 3D 2.5 program, graph-
ics, videos, working materials.
Target Groups: beginners and newcomers to 3D, graphic designers, web
designers

11

Aperture 2
Sorting, optimising and presenting pictures
Author: Dieter Krause
ISBN 978-3-8273-2826-7, approx. 300 pp., € 39.95
The book shows how photographers can use the features of Aperture 2 correctly
and efficiently. The author has been a professional photographer for a long time
and is a certified Aperture trainer now. He knows the shortest way to a good
introduction into the topic. He explains the solutions step by step following his
guideline: from the practice for the practice.
The author is a certified Aperture trainer.
Target group: professional and hobby photographers

Software Development with Cocoa
A programming introduction for Mac OS X
Author: Andreas Monitzer
ISBN 978-3-8273-2847-2, approx. 400 pp., € 39.95
This book provides a comprehensive introduction to Cocoa. The common thread is
the development of an online application, here a program for social networks
(similar to Twitter or Flickr).
Target group: Mac programmers

Software Development
Tools, development and processes
Author: Werner Schäfer
ISBN 978-3-8273-2851-9, approx. 300 pp., 1 CD, € 29.95
The book offers the quickest introductory route to the essential methods of modern
software engineering. It is an introduction to some versatile methods and processes
for everyday work. It depicts all the interconnections between the individual disci-
plines of software development. In addition to this, it points to the new directions
which agile, model-based software designs are taking. Subjects including architec-
ture evaluation, company architecture, principles of software design and also con-
cepts and technology from Middleware along with databases are all introduced.

Learn Window Scripting
From Windows Script Host and Visual Basic Script to
Windows PowerShell
Author: Holger Schwichtenberg
ISBN 978-3-8273-2910-3, approx. 496 pp., € 29.80
This book will give administrators a well-grounded introduction to automated
Windows administration with Windows Scripting Host 5.6, VBScript 5.6. and
PowerShell 2.0. Following a clear teaching concept (learning target, example, con-
trol questions, instruction and common errors) readers are introduced step by step
to automating administrative tasks with Windows editions: from Windows NT up
to Windows 7 and Windows Server 2008 R2.

12

PHP 5.3 + MySQL 5.1
Introduction to dynamic website programming
Author: Florence Maurice
ISBN: 978-3-8273-2723-9, approx. 450 pp., € 19.95
This book introduces readers to modern PHP programming. After the basics such
as strings, arrays, loops and conditions the author quickly moves on the profes-
sional elements of PHP: coding standards, object orientation, error handling with
try/catch and much more. Readers will also work with MySQL (especially with
phpMyAdmin), process XML data, produce dynamic diagrams and use a template
engine for more effective website development.

PHP 5.3 + MySQL 5.4
Introduction, practical projects, reference
Authors: Michael Kofler, Bernd Öggl
ISBN: 978-3-8273-2876-2, 840 pp., 1 DVD, € 39.80
This is a completely revised new edition of our standard work. It has detailed in-
stallation instructions (also under Windows 7), detailed information on MySQL 5.4
from the basics to tuning, with new Zend framework examples, a practical intro-
duction into MVC and instructions on Web 2.0 programming with Xajax, jQuery
and the Google Maps API. Learning by doing is made possible with this book and
at the same time it is a profound source of recipes and programming elements for
the readers’ own work. On the DVD: Virtual Appliance with applications and ex-
amples as a complete pre-installed testing environment.
Target group: intermediate programmers

13

Higher Ed Textbooks from Pearson Studium

Biology Macchiato
A cartoon course for high school and college students
Authors: Norbert Hopf, Boris Krauß
ISBN 978-3-8273-7315-1, 216 pp., € 16.95
Pub date: May 2009
Important topics and interrelations of biology are easily committed to memory
when reading this humorous, cartoon-illustrated book. Biology Macchiato serves as
a biological appetizer, increasing the reader's pleasure in the knowledge of life. The
book also addresses those who take an interest and always wanted to know what
biology is all about. Pupils and students now have the unique opportunity to update
and rediscover their knowledge in an entertaining and amusing way.

Computer Science Macchiato
A cartoon course for high school and college students
Authors: Johannes Magenheim, Thomas A. Müller
ISBN 978-3-8273-7337-3, approx. 208 pp., € 16.95
Pub date: May 2009
This little cartoon book brings students closer to all areas of computing that are
ever-present in their daily lives. Analogies from everyday-life and cartoons illus-
trate basic concepts. The humour helps to overcome abstract hurdles. This
approach imparts significant elements and special methods of IT, which are often
required in school, further education or the professional world.

Machine Elements 3
Tables and formulas
Author: Berthold Schlecht
ISBN 978-3-8273-7147-8, approx. 350 pp., € 24.95
Volume 3: This complete collection of tables and formulas takes into account all
the machine elements dealt with in course books and lectures. It makes it easy to
look things up and do calculations.
Target group: students, engineers and design engineers

Electrotechnical Tutorials
Exercises to deepen understanding, task sheets, tests
Author: Christian H. Kautz
ISBN 978-3-8273-7323-6, approx. 208 pp., € 24.95
This book follows the pattern of Physics Tutorials by McDermott and Shaffer. The
electrotechnical tutorials are the ideal complement to traditional methods of learn-
ing by inspiring active confrontation with the subject matter. The book is best used
in teacher-assisted class exercises. Each tutorial unit contains additional material
expanding the topic. The book also contains task sheets, a preliminary test and rec-
ommended test exercises in order to enable students to check their own progress.

14

Electrical Machines
Construction, operation and operating performance
Author: Wilfried Hofmann
ISBN 978-3-8273-4009-1, approx. 560 pp., € 39.95
Pub date: Febraury 2010
This book lays the foundations for an understanding of modern electrical machines,
in the same way as it is taught in bachelor courses in electrical engineering, me-
chanical engineering and mechatronics at universities and technical colleges. The
focus is on the construction, the physical mode of operation and the stationary op-
erating performance of machines and this is extended by information about their
design and manufacture. The illustrations and terms are based on the corresponding
IEC norms.

Media Informatics
Construction, operation and operating performance
Authors: Prof. Dr. Rainer Malaka, Prof. Dr. Andreas Butz and Prof. Dr. Heinrich
Hussmann
ISBN 978-3-8273-7353-3, approx. 460 pp., € 29.95
This book illustrates digital media not only from the technical point of view but
also shows the connections to the cognitive, psychological and social aspects.
Along with the basic media types and their information and mathematical basic
elements, the book also looks at media systems and the procedure for media engi-
neering. The book is particularly suitable for students of media informatics, media
design and related courses. The clear examples and the practice exercises provide
readers with the perfect introduction to this important field of informatics.

Basics of Procurement, Production and
Logistics – Textbook
Authors: Sebastian Kummer, Oskar Grün, Werner Jammernegg
ISBN 978-3-8273-7351-9, approx. 360 pp., € 29.95
Pub date: May 2009
The successful introduction to the business areas of procurement, logistics and pro-
duction is appropriately expanded in this 2nd edition by a detailed description of
new models (from SCOR and lean management to Newboy and current transport
models). In the context of business administration, individual areas are discussed
from a functional and process-oriented viewpoint.

Basics of Procurement, Production and
Logistics – Workbook
Mathematical and understanding exercises and
solutions
Authors: Sebastian Kummer, Oskar Grün, Werner Jammernegg
ISBN 978-3-8273-7350-2, approx. 208 pp., € 19.95
Pub date: May 2009
An exercise-based preparation is indispensable for passing many tests in the area of
economic sciences. This exercise book is based on the chapter structure of the text-
book by the same authors. It contains numerous exercises: from mathematical
exercises to specific application-related tasks, giving the learner a better under-
standing of the subject matter.

15

For translation rights please address:

Angelika Ritthaler, Foreign Rights
Martin-Kollar-Str. 10-12
D-81829 München
Phone: ++49-(0)89-46003-344
Fax: ++49-(0)89-46003-330
E-mail: aritthaler@pearson.de
Website: www.pearsoneducation.de

Cover photo: Michael Gradias (http://www.gradias-foto.de)

16

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