1. For the Love of
Writing…
Dedicated to readers, writers,
and publishers alike.
h"p://crea*velystrategic.blogspot.ca/
Sarah Tu"y
Tuesday, April 24, 2012
3. Internet 2.0
Why is it important? Because EVERYONE is online!
Canadians especially…
• Canadians were the most engaged users in the world in 2010
• More hours online/person
• More site visits/person
• #2 for pages/visit
• Broadband Connec6on: World Leaders
• 2000 – 12%
• 2008 – 81%
4. I AM CANADIAN…
• Even split between males and females
• Differ in types of sites visited
• Income is almost irrelevant
• Ages 25‐54 = 55% of users
• Even distribu6on across provinces in
Usage: Popula6on ra6o
• Social Media dominates
• Directories
• Newspapers
• Technology
• Movies/Entertainment
5. Growth & Opportunity
• Video
YouTube brand channels
Video content is domina6ng the web
• 55yo+
12% increase in users
• Social Networks
Crea6ng Conversa6ons
6. Mobile 2.0?
Everyone has a phone!
• Increase in Smart Phone purchases
• Technology: Can use phone to Pay
• Increased consumer trust
• Accessible and convenient
7.
8. For the Love of Writing…
Topic: Reading, wri*ng,
and publishing.
Why?
• Because I am a book
addict!
• Post Graduate course
Crea*ve Book Publishing
9. Persona
Hello! My name is Evelyn. I am a 25 year
old book loving, wine drinking, craPs
making, chocolate ea*ng, itchy feet
possessing Canadian, living in Toronto and
loving my life. Like most people, in order
to pay my rent, I spend my days pu"ering
about in an office, where I secretly read
books under my desk, drink horrific
amounts of coffee, espresso, and
cappuccino, all while looking terribly
interested in spreadsheets and targets.
My first and greatest love has always been
literature, and my dream is to contribute
to the literary landscape with a piece of
fic*on of my own. I am an unashamed
Book Snob, and I will be as relentless in
my addic*on as humanly possible.
11. Blog Post Titles
1. Procras*na*on & Fear
2. E‐books e‐vil?
3. Canada Reads eh?
4. What Good is a Book Review?
5. So what exactly is a novel?
6. Top Book Review Sites
7. Highest Paid Authors of 2011
8. I need a good book to add to my
reading list! Help!
9. Keep Toronto Reading Fes*val
10. The 49th Shelf: The Canadian
Literary Scene
11. Amazon vs. Apple: Is There
Really a Price Fixing War?
12. Crea*ve Book Publishing:
Humber College
16. Key Learning’s
‐ Most appropriate social networks for the blog
‐ Require DAILY efforts
‐ Timed/scheduled
‐ Facebook linked to Twieer
SEO & Content
A clear focus/direc6on
Share links
17. Website: YES, YES, YES!
• Content is King! Target Market
• Mobile conversion Needs content
Willing to be engaged
Gimmick's will not work
Added‐value
– Wri6ng prompts
– Wri6ng contest updates
– Twieer feed
– Discussion Forum
– Daily Wri6ng 6ps
– Book reviews
18. Blog: Where to Improve
Content & Focus
– Twieer feed
– 2 posts/wk minimum
– Tips on wri6ng and how
to get your work
published.
– Affiliate Ad Campaign
Social Media
‐ Campaign
‐ Create conversa6on
‐ Regular ac6vity
19. Post SEO
Title
Searchable words
Repeated in first and last sentence
Use words as labels
Labels
Use of Google Ad word
Level of compe66veness
How are people searching for your topic?
Always write the post first, op1mize it a4er!
21. Display Ad
Campaign
Top 10 Websites
• Amazon
• Quill & Quire
• Readerviews.com
• Google & Bing
• On a Book Bender
• The Book Seller
• Publishers Weekly
• Idealog
• Readerviews
• Zouch Magazine