for all research tasks

1. WBS 15-16 A2 Blog checklist Name: _______________________________________
A good blog will have:
Approx 75 posts
Detailed andrelevant pieces ofresearchinto similar products for the main and ancillarytasks
Detailed andrelevant pieces oftarget audience research for the mainandancillarytasks
Detail around choicesof locationfor the mainandancillarytasks
Detail around choicesof costume for the main and ancillarytasks
Detail around choicesof props andperformer for the mainandancillarytasks
A shot list
A detailed draft andfinal storyboard
Draft andfinal flatplans for both ancillarytext
Suggestions for other blogging activities:
Behindthe scenes videos / director's commentaryof the filming/editingprocess;
Vlogs where you discuss what happened inthat day's lessonandwhat you are goingto do next; (logging progress)
Reviews of a music videos that you saw in your free time;
Your own market researchintowhat kinds of people watchmusic videos andwhy;
Photos of inspirational locations that youencounter on your journeyto college or whenyou are out andabout;
Photos of clothesthat you see whenyou are out shoppingthat wouldsuit your artist(s) brandimage;
Photo of digipaks you see whenyou are next in HMV, andstate what youparticularlylike about themandanyideas youcouldborrow for your ancillarywork;
Audience feedback onyour planning work, your reflections
MARK SCHEME
 research into similar products and a potential target audience;
 organisation of actors, locations, costumes, and props
 work on shotlists, layouts, drafting, scripting or storyboarding
 time management
 level of care in presentation of the research and planning
 skill in the use of digital technology and ICT in the presentation of the blog
At the beginning of every postinclude: [Research] [Reflection] [Planning] [Pitch] [Production]
Evaluation Questions:
1. In what ways does your media product use, develop or challengeforms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. Whatyouhaveyoulearnedfromyouraudiencefeedback?
4. How did you use media technologies in the construction and research,planning and evaluation stages?

2. # Stage Description(title of task + descriptionoftask) Example Technology
/website
(write down
yourself)
Due
Date
(change
on blog)
Done
?
√ or x
- (Research) Researching platforms
1) In groups: find 3-4 student videos for each platform (music video,
documentary, shortfilm,trailer)
2) Then show the ancillary tasks for each platform
3) Identify positives and negatives for each platform
- PPT June 8
(Production) Photoshop tasks
Post your photoshop tasks (before and after is best), would be great to
listthe tools you used. You could write a small bitaboutreflecting on
skills you’velearned and how it will help your c/w.
July
1 (Research/
Planning)
Summer work: Assign 1: researching music videos
-research 1 music video a day recordingkey info and your thoughts
-show 5 potential songs you would want to use for your video
Sept 2
2 (Research) Assign 2: Inspirational construction
-create a presentation to show 5 ‘inspirational things’from different
music videos.Should be based on construction elements.
Sept 9
3 (Research) Assign 3: digipak research
-find 5 real digipak’s and analysethe following:(type, how it promotes
artist,relation to videos, style/layout/photography/graphics,text)
Sept 14
4 (Research/
Reflection)
Assign 4: Intro into MV’s
-use checkliston blogto complete
Sept 28
5 (Research) Assign 5: functions of a music video
-identify the function of a MV by analyzing1 or comparing2 music
videos
Sept 30
6 (Research) Assign 6: promotion of the artist
-find an artistwith a career of at least5 years and look at their videos
over time. Answer question prompts from A-E (F/G are challenges)
Oct 3
(Research) Independent Research
-multipleposts on the range of student videos you researched
-should have a screen shotand brief info
Range
of
dates
(Reflection) Progress tracker (self assessment)
-take a picture of the self assessmentyou completed and upload on
your blog
Oct 5

3. 7 (research) Assign 7: reviewing student work
-choose 1-2 student videos you watched from your independent
research and play them to class. You should design an activity for the
class to letthem evaluate weaknesses/strengths
Oct 15
(Reflection) Group Introductions
Introduce all group members. Identify strengths and weaknesses.
Next, identify roles in the group (who will bedoingwhat)
Roles could include:
-director, assistant director, director of photography, lighting, costume and
prop manager, location/set manager, main editor, special f/w and titles etc
*everyone must partake in some filming and editing!
Oct 12
8 (research) Assign 8: mainstream and indie target audiences
-choose 1 mainstream British artist/group and 1 indie.
-compare their key info,target audience and positives/negatives by
lookingat1 or more of their videos
Oct 19
9 (research) Assign 9: Types of music videos
PART 1:
Find 3 videos for each type of music video. Under the video,
explain.
Performance
Narrative
Conceptual
Challenge: can you find and describea video with 2 or all 3 types?
PART 2:
Find and describe one for each
a. Genre (i.e. pop/indie/hip hop etc)
b. Symbolism (i.e. sometimes artistsymbolizewider
issues)
c. Evoke emotion to audience (i.e. they have a message
or intention where certain songs aredesigned to ‘move’
audiences)
d. For representation (i.e. artistrepresent themselves in a
certain way which might be their unique sellingpoint
(Rihanna often showcases herself as a sex object)
Challenge: to show 2 of each and compare how they are different?
Oct 21

4. 10 (research) Assign 10: Andrew Goodwin theory
Summarise his main points of his theory and include screen shots of music
videos to support your points (could look at 3 example videos on the side)
1) Structure of music video
a. They followthe verse/chorus structure of the song
b. Lots of repetition of same images/shots (likesongrepeats
same lyrics/beats)
c. Providea visual link for the sound and for lyrics
d. Have closureby the end by tempo buildingto a climax and
then fades away
2) Role of the artist
a. Singer can be performer, narrator or character in video
b. Singer often looks atthe camera which address the
audience(direct address) which breaks the 4th wall
(breakingdiegesis)
3) Narrative Types
a. Illustrative
(Visual images supportlyrics of the song)
b. Amplification
(Visual images supportlyrics of the song and add new
layers of meaning)
c. Disjuncture
(Little connection between what we see and the lyricsof
song or images might oppose or contradictthe lyrics)
https://www.youtube.com/watch?v=Id
neKLhsWOQ
https://www.youtube.com/watch?v=K
9OkpEK8GbE
https://www.youtube.com/watch?v=V
uNIsY6JdUw
https://www.youtube.com/watch?v=b
DudIT93m_s
https://www.youtube.com/watch?v=3
Qg3rQfeZv4
https://www.youtube.com/watch?v=_
ovdm2yX4MA
Oct 23
11 (research) Assign 11: Carol Vernallis theory
Her theory revolves around 4 concepts:
Editing, Camera movement and Framing, Narrative & Diegesis
(copy the following written points in a blog post and have a screen
grabs from one (or more) music video to support points)
1) Usual rules of continuity editingare broken to draw attention
to what is on screen
2) Edits can be done really obviously and noticeably to draw
attention to themselves such as wipes and special effects
3) Jump cuts are often used
4) A base-track master shot is frequently used to give the video
structure
You could look atfollowingvideos:
https://www.youtube.com/watch?v=t
g00YEETFzg&hl=en-GB&gl=GB
&
https://www.youtube.com/watch?v=r
VELTxKRoHA
&
https://www.youtube.com/watch?v=iL
51Tsh6Sdg

5. 5) The camera moves or sways in time to the music
6) Speed of edit is manipulated –be it speeded up or slowed
down
7) MV’s arenot always balanced between narrativeand
performance
8) MV’s don’t always havea narrativeresolution atthe end
9) MV’s often pose questions in the narrativethatare not
answered within the video
Model Example:
https://prezi.com/6227k8tanx43/carol-
vernallis-analysis/
http://chchsjsandersonmediastudiesa
2.blogspot.co.uk/2013/10/the-carol-
vernallis-theory-narrative.html
Marking other student videos
(using mark scheme)
12 (research) Assign 12: Costume/Props/Location in a music video
The point of this task is to analyse costume/prop/locations of current
videos, ideally videos that are similar in what you might want to do
Challenge: choose a 2nd video (contrasting) to compare how the
costume/props/locations are different. In explanation, relate back to
artist, genre and target audience
http://candipop14group28.blogspot.co
.uk/2014/08/analysing-costume-
setting-and-locations.html
(they looked at:
https://www.youtube.com/watch?v=A
gFeZr5ptV8 )
(reflection) Reflection on Progress
How well do you feel you are progressing with your blogging compared
to lastyear? Whatmark out of 20 would you give yourself at this point
for use of different ICT and level of detail in research in your blogging?
What three things do you need to do to improve?
13 (research) Assign 13: synergies
First let’s look at: https://prezi.com/2pcfg9ppyb8q/copy-of-what-is-a-digipak/
Then: https://prezi.com/8sji2edan5w4/a2-pop-portfolio/?utm_source=prezi-
view&utm_medium=ending-bar&utm_content=Title-
link&utm_campaign=ending-bar-tryout#
-synergy are two things/groups workingtogether for a greater impact
which has mutual benefit (i.e. music video + magazine ad + digipak)
Complete worksheet and then embed pictures and videos on blog.
Try to avoid big American artists/groups.
http://candipop14group28.blogspot.co
.uk/2014/10/research-synergy.html
14 (research) Assign 14: Representation in music videos
Refer to powerpoint for task
15 (research) Assign 15: Analysing websites for bands and artists
Refer to handout to complete.
Examine the website 3 original artistand discuss howthey use it to
promote their brand image and songs.Use an ICT app to annotate the
webpage and post an image of this.