A startup is a project and as every project must be led. In this lesson we discuss project management, a bit about agile project management and some useful tools

1. Lead it!
IED, May 17th, 2016
Lesson 11/2016
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com

2. 11. Lead it!
Course program
1. Start-ups
2. Ideas in context
3. Ideas Management
4. Market, Value and Business Model
5. Business Model Canvas
6. Being net
7. Start-up ecosystem and law
8. Communicate? Communicate!
9. Funding request
10.Pitch and launch
11.Lead it!
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progettareidee.wordpress.com
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–James Altucher
“Everyone is an entrepreneur. The only skills
you need to be an entrepreneur: an ability to
fail, an ability to have ideas, to sell those ideas,
to execute on those ideas, and to be persistent
so even as you fail you learn and move onto the
next adventure.”
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Finding your brand’s voice
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Your values
• Who are your users/customers? What is the best way to reach them?
• What do you want to accomplish with PR?
• What is your mission/vision? How do you communicate this
externally in a few sentences? Do you have a great tagline?
• How are you unique? In what way are you positioned among
competitors in the market?
• What are your product’s strengths and weaknesses?
• What is it about your team that makes you capable pursuing your
mission?
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Press kit
• A concise description of your company/product
• Logos
• Pictures of the product and/or team
• Bios of the founders
• Quick facts/statistics about the product/product’s market
• A short video of the team/product (optional/if there is
one)
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Writing tips
• Think about what you are trying to say
• Remember who you are talking to
• Create a clear structure
• Use headings
• Just start
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http://www.leeds.ac.uk/comms/tov/tone_of_voice.pdf

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Writing tip - 2
• Edit, edit, edit
• Avoid the passive
• Get straigt to the point
• We/you and formal/unformal
• Use everyday language
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http://www.leeds.ac.uk/comms/tov/tone_of_voice.pdf

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–Blaise Pascal
“I HAVE MADE THIS
LETTER LONGER THAN
USUAL, ONLY BECAUSE
I HAVEN’T HAD THE
TIME TO MAKE IT
SHORTER.”.
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Managing a project
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ASANA

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Trello

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Slack

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Evernote

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Toggle

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Todoist

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Pick the right name
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Logo?
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Share Private Info/Files/
Images
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Inspiration
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