Learn how location-based beacons can be used to provide relevant information and advertisement.

1. PROXIMITY BASED BEACONS

2. UCS is a full-service multi-
disciplined technology services
company experienced in creating
digital experiences across multiple
platforms
Unique Computer
Systems

3. MORE THAN
800+
CLIENTS
FOUNDING
YEAR
2000
TEAM
STRENGTH
70
%
Technical
Development
30
%
Operations
HEADQUARTER
S
CUSTOMER
REACH
SHARJAH
United Arab Emirates
Distribution
Retail
Consumer Goods
Financial Services
Manufacturing
Warehousing
Life Sciences
And Other IndustriesAfrica
Europe
Middle
East
Asia
Messaging
Mobility
Strategy
Analytics
Operations
Business Transformation

4. Digital
Communications
Line of Business
Mobility Solutions
Web & Mobile
Application
Development
Integration &
Support Services
Focus Areas

5. Clients

6. Government/Services

7. SalesWorx Clients

8. SalesWorx Clients

9. What are Beacons?
• Beacons are small location devices which use Bluetooth Low Energy (BLE)
• Beacons can be used for building location and context aware applications for both
iOS and Android
• The power of beacons is dependent on the apps that are developed to use them.
The beacon is only used to advertise its location to inform the app of its proximity
to a point of interest
• Beacons can be detected by apps within a range of 0 to 100 m

10. Using Beacons in Airports
Beacons placed at passenger touch points including
check-in, bag drop, passport control and departure
gates could be used to ‘pull’ information and context
specific services

11. Entry Messages
Passengers walking into the airport
can receive information on airline
check-in counter numbers.
Airport
Dear passenger,
check in for your
flight AE12 from
DXB to HK is at
counter 10 in
terminal 2.

12. Baggage Drop-off and
Collection
Passengers walking past a beacons can be
informed of baggage drop-off and collection
carousels along with the time prior to arrival of
bags so they can estimate time needed for
duty free shopping
Airport
Hey Sara, hope
you had a pleasant
flight. You can
collect your
baggage from
carousel 24.

13. Flight Information
After checking in, passengers can receive
flight confirmation information, such as
boarding time and gate number.
Airport
Dear Ahmed, your
check-in was done
successfully. Your
flight will depart
from Gate 90 at
1:15 AM.

14. Boarding Announcements
Beacons can help guide passengers through
the airport by directing them to the right
boarding area and informing users of where
the nearest cafe or restaurant is.
Update customers on flight changes or
boarding gate changes.
Airport
Hey Paul, Your
flight is now
Boarding at 10:10
go to Gate 15.
2 min walk from
your current
location.

15. Passenger Location
In case, passenger is late getting to the gate
and moves past a beacon, provide an alert to
the passenger and offer to provided guided
path to designated gate for the flight

16. Duty Free Shopping
Send offers and promotions when passengers
are walking through the Duty Free sections.
Airport
Got time to spare?
Get 10% off any
store by showing
this code:
PROMO10!

17. Using Beacons at
Restaurants & Retail Outlets
Engage with your customers and send them
personalised offers & deals.
Behaviourally re-target your in-store shoppers
with the help of beacons.
Supercharge your digital marketing to increase
revenue generated at your retail and
restaurant outlets.
Retail
Feeling hungry?
Enjoy 20% off all
restaurants in
Terminal 2!

18. How using Beacons Help?
• Captures the flow of visitors
• Enables you to segment customers based on visit frequency and more
• You can use it to send automated, targeted SMS messages to customers

19. UNIQUE COMPUTER SYSTEMS
‘Enhancing Business Value Through Mobility’
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Tel: +971 6 5254491
Fax: +971 6 5254343
info@ucssolutions.com
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