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What We’ll be covering<br />What is social media.<br />Who’s using it.<br />Where are they online.<br />How are people using social media.<br />What it all means for business.<br />

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It is a revolution<br />The internet and World Wide Web were the biggest revolution since the industrial revolution. <br />Social media has revolutionized communications in less than a decade.<br />

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The Social Media Revolution<br />

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Worth repeating<br />Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…<br />Facebook added over 200 million users in less than a year and now has more than 500 million<br />iPhone applications hit 1 billion in 9 months.<br /> Source: www.socialnomics.com<br />

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What is social media<br />Wikipedia says: Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.<br />

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Social media enables people to share opinions, insights and experiences on the web using tools to connect, interact and maintain and develop relationships.<br />What is social media<br />

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What is social media<br />I want to connect with people to share my knowledge and experiences.<br />

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What it isn’t<br />It isn’t telling people what to do, what they should think about you, what to buy.<br />Outbound marketing is out. Inbound marketing is in.<br />

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We are social<br />Social media thrives because we are social beings, that we want to be included and we want to know that our opinions are valued.<br />

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We are social<br />People share with their friends and family. <br /> They make new friends based on shared interests and values.<br />They share insights and opinions.<br />

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People like to share<br />

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and they expect you to LISTEN.<br />

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Don’t wonder if they’re talking about. Know that they are.<br />Smart businesses are using social media to ask what their customers want and then giving it to them.<br />It’s a global focus group.<br />

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It’s about relationships.<br />

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YOU are the best advocate, salesperson and champion of your business or organization.<br />

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Here’s how it used to be<br />

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Here’s how it is today<br />

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Who’s using it.<br />

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<ul><li>Canadians visited Facebook 840 million times in July.

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54% of users have income over $50,000.

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77% have at least some college education.

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52% are between 35 - 64.</li></ul> Source: www.google.com/adplanner<br />

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<ul><li>50 million Tweets per day.

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145 million users Worldwide.

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Canadians visited Twitter 28 million</li></ul> times in July.<br /><ul><li>50% have an income over $50,000.

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81% between the age of 35-64.</li></ul>Source: www.google.com/adplanner<br />Source Marketing Profs Research Spotlight Twitter 2010<br />

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220 million Canadians went to YouTube in July.<br />1.8 billion in the U.S.<br />50% watching videos on YouTube are 35 – 64.<br />50% have an income more than $50,000.<br />

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What does it mean for your Business?<br />Social media users not only have <br />Influence<br />they have <br />buying power. <br />If you’re not there, you’re missing out.<br />

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What kind of users are there?<br />Watching<br />Sharing<br />Commenting<br />Producing<br />Advocates/Brand Ambassadors<br />

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Watching – visit, listen, read, watch<br />

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Sharing – update status, forward links<br />

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Commenting – rate products, ‘like’, retweet, comment<br />

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Producer – blogs, videos, creates content<br />

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Advocate/Brand Ambassador – answer questions, defend your brand, love your products as much as you do<br />

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How many are doing what?<br />1% - Advocates/Brand Ambassadors<br />9% - Producers<br />90% - Watching, Sharing, <br />Commenting<br />

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How do people use it<br />Self-expression<br />Discover<br />Control<br />Connection<br />Entertainment<br />

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pss22<br />

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Who’s using social media<br />Why they’re using it<br />How they’re using it<br />

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What about business?<br />

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Customer Service<br /> <br />Listen and respond to conversations before problems escalate and or to activate "advocates."<br />

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Adult Home of "Lincoln's Little Correspndent”<br />

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Mobile is the future<br />1 in 4 Americans have a smart phone.<br />

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So what about Mobile? <br />In January 2010 - 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.<br />Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009.<br />Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%.<br />Mobile phones are used as social connectors - 91% of mobile users go online to socialize. People are using their mobile phones "at the moment" to connect with others.<br />

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Social media are the tools.<br />Real time is the mindset.<br />

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What you need to succeed<br />Be willing share knowledge<br />Work in real time<br />Listen to your customers<br />Be accessible<br />Be passionate about what you do<br />

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Under pressure<br />The economy is still uncertain.<br />More and more people are opting to sell privately.<br />Increased pressure to change MLS regulations.<br />

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You are an expert in your neighbourhood.<br />Show it off!<br />

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Relevant content is critical<br />Turn information into relevant content.<br />

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Tell a story<br />Turn knowledge into passion.<br />

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Use you connections<br />Draw on the expertise of people you work with.<br />Use guest bloggers. <br />Take a video of a home inspection.<br />

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Share<br />

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Give people a reason to hire you!<br />

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Janice Arnoldi<br />janice@arnoldimcpherson.com<br />twitter.com/janicearnoldi<br />ca.linkedin.com/in/janicearnoldi<br />