1. Prototype and Test
Design Thinking Action Lab
By Leticia Britos Cavagnaro, Stanford University
Alumn: Ulises Elias

2. Problem Statements and Ideas
PROBLEM STATEMENT: The pre-
graduate student of IT needs a way to
figure out what he wants to do with
his career and job because he has not
very clear what he wants to do or
thought about it
1. Create an online personal coaching
system
This would be an online platform
where experts and professional would
advise young students about career
development and job search.
Entrepreneurs, employers, talent
hunters would be involved in this
platform
2. Personal development courses and
bootcamps
This is a retreat to help students
decide what they want to do after
college. This would be a one week
retreat to receive coaching, interact
with experts, meet new people, work
in teams and development of self
esteem
3. Attend networking events
This involves listing and attending
networking events where the person
can meet new people and valuable
contacts to find a job

3. Pretotype for idea 1:
Create an online personal coaching
system
The experiment consisted on creating a landing
page on a power point slide and show it to 5
people (college students about to graduate) and
measure their reactions and retrieve feedback

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development
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5. Results
• Lading page presented to 5 student about to
graduate. 3 of them showed interested in
signing in, since they mentioned to feel
confused about what to do with her life after
graduating.
• They expressed that talking to experienced
people would provide them with orientation
about their careers.

6. What worked What could be improved
The landing page as a teaser of what the
platform could be in real life
Messages and sign in form
Graphics and content
Better strategy to approach the market
Continue running the experiment
Questions Ideas
Will they be willing to pay?
How much?
Will it have to be free and non profit?
Should I pay the coaches?
Continue with the project and increment
the research
Customer development
Get a group of coaches willing to run the
experiment

7. Reflection about pretotype 1
• Should I continue with this experiment I
would:
– Make a benchmarking with other similar
platforms and solutions
– Improve the messages
– Launch a real landing page (as a better teaser)
– Apply extreme marketing to know if there is an
interesting market willing to pay

8. Pretotype for idea 2:
This is a retreat to help students
decide what they want to do after
college. This would be a one week
retreat to receive coaching, interact
with experts, meet new people, work
in teams and development of self
esteem

9. Retreat for career
development
Enroll Now!
Name
Email
Enroll me in
Career workshops
Learn from the best
advisors and coaches
about your career and
what to do with it
Meet new contacts
Meet new people and
interact with colleagues
to make connections. You
never know when
opportunities might show
up

10. Results
• A landing page was designed and presented to
4 students. Only one of them showed interest
in participating in a retreat about career
development
• The other mentioned that it might not work or
not get what they needed.

11. What worked What could be improved
The landing page as a teaser of what the
platform could be in real life
Graphics and content
Better strategy to approach the market
Continue running the experiment
Questions Ideas
Will they be willing to pay?
How much?
Will it have to be free and non profit?
Continue with the project and increment
the research
Expand the research to other students

12. Reflection about pretotype 2
• An extension of the research still needs to be
done, though most of the students showed
not interest
• Organize a real retreat of a few hours to test it
in real life