Memoways Presentation August 2013
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A short presentation of Memoways: who, what, why, how and when...
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Memoways Presentation August 2013
- 1. Your content organized in the cloud to deliver interactive & contextual stories
- 2. Memoways is a cloud platform for delivering interactive video for mobile use. PITCH Made for content producers: tag, organize & distribute content to engage mobile audiences.
- 3. Team •Ulrich Fischer. Founder & CEO. Filmmaker, artist and media entrepreneur. Loves walking movies (with Walking the Edit). •Nicolas Goy. Founder & CTO. Software architect and server programmer. Transforms weird concepts into code. PROFILE
- 4. Team •Fabrice Truillot de Chambrier. Partner Extraordinaire Application programmer. OS X & Apple environment specialist. •Amos Wenger. Partner Awesome UI designer and programmer. Creator of http://movies.io/ PROFILE
- 5. Company •Founded in 2011 •1 Mio CHF since 2008 (with the Walking the Edit project) •9 demo projects: several hundred movies & users PROFILE
- 6. The web video problem (Adam Westbrook http://journal.adamwestbrook.co.uk/ ) PROBLEM SETTING
- 7. The mobile & contextual data problem PROBLEM SETTING
- 8. Push the limits beyond the known: •Focus on extensive metadata -> “intelligent & independent data” •Focus on the context of the user -> “personal & unique interactions” To bring our relation to computing (back) to a human scale MISSION
- 9. Game changers for storytelling: •Focus on location -> “spaceline editing” •Focus on algorithms -> “responsive storytelling” To tell stories with data feeds MISSION
- 11. THE SOFTWARE PLATFORM Memoways editing software Native OS X Application: •Batch upload •Automatic transcode •Manual & automatic tagging •Create your own taxonomies •Smart filters & playlists •Unlimited users & projects •Generate a mobile app (iOS only for the moment) directly from a project
- 12. THE SOFTWARE PLATFORM Memoways Cloud Platform Responsive admin web front end: •Administrate users, projects, assets & access rights •Statistics & analytics •Smart playlist creation (Beams) REST API and Javascript Libraries available to developers.
- 13. THE SOFTWARE PLATFORM The detailed workflow
- 14. Customers & clients •Content creators (from small producers to TV networks, agencies) •Institutions (cities, museums, touristic agencies, schools) TARGET
- 15. Walk your movie… … and then watch your movie(s) USE CASES “Walking the Edit” project
- 17. ROADMAP
- 18. “What holds the collective intelligence is not the possession of knowledge…
- 19. “What holds the collective intelligence is not the possession of knowledge… but the dynamic process of knowledge“ Henry Jenkins
Notes de l'éditeur
- -> Memoways = Memory + ways => ways through memory -> endless / infinite stories out of a common shared memory. -> about mixing past (memory) & present (experience) in a personal and engaging story =>
- -> trend: video while being mobile (mobile internet + video over the web). People want to be engaged with video while being mobile (over their mobile devices) -> create the condition for networked (connected & living) media. -> modern software architecture: platform around users and projects (like dropbox, evernote etc)
- -> working together since 2008, strong collaboration -> UF: strong on creativity, concepts, deep understanding of media landscape -> NG: strong on software architecture and global view (not an extremist), very fast in programming. Pragmatic & -> complementary skills but the same vision (workflow, values, logistics)
- -> Working together since 2 years -> strong engagement within the company
- -> more people around Memoways (through c-side, freelancers, network of skilled people)
- -> video is not native to the web -> be not only passive, but also active ! -> how does classical linear storytelling adapt to the non linearity of the network ? -> the web is not a CD-ROM, a photocopy machine -> broken workflows for media producers (way from camera to the web too long)
- -> content should adapt to us and not us to the content -> context aware data -> read + write !
- -> use metadata for creative purposes (and not only for management & technical reasons). Metadata frees data from the author ! -> in our data deluge society, sake for our data comes from metadata (independent intelligence on data) -> free ourself from the hardware
- -> we know timeline – now we have the spaceline ! From time code to space code… -> storytelling which seamlessly adapts to the user / spectator WHY now ? ->
- 3 main parts: -> Editing application (for content producer) -> Cloud services (central hub & storage) -> Mobile applications (for the end users)
- In english
- Prenez Dropbox (stockage cloud) et Evernote (annotation et partage), avec en plus une bonne poignée de Basecamp (gestion de projets), cela donne une solution originale et puissante pour vos contenus audiovisuels !
- Prenez Dropbox (stockage cloud) et Evernote (annotation et partage), avec en plus une bonne poignée de Basecamp (gestion de projets), cela donne une solution originale et puissante pour vos contenus audiovisuels !