12. Threats
Elements in the environment that could cause trouble for the you
to achieve objective or goal.
13. Creative Use of SWOTs
• How can we Use each Strength?
• How can we Stop each Weakness?
• How can we use each Opportunity?
• How can we Defend against each Threat?
14. Strengths Weaknesses
Opportunities S-O Strategies W-O Strategies
Threats S-T Strategies W-T Strategies
SWOT Matrix
Also known as TOWS Matrix
Current conditions
The Plan for the future
15. Matching strengths to opportunities
Otherwise known as:
S-O or Maxi-Maxi strategy
Using a strength to maximise
an opportunity
16. Matching weaknesses to opportunities
Otherwise known as:
W-O or Mini-Maxi strategy
Improving capability to
maximise an opportunity
17. Matching strengths to threats
Otherwise known as:
S-T or Maxi-Mini strategy
Minimising a threat with a
strength
18. Matching weaknesses to threats
Otherwise known as:
W-T or Mini-Mini strategy
Minimising weaknesses
and threats at same time
(often last choice)
19.
20. Strategic Model
Mission
Values
Vision
Strategy
Everything Balanced
Strategic Initiatives
Personal Objectives
Strategic Outcomes
Structural
Engineer
Contractor ---------- -----------
Why we exist
What we believe in
What we want to be
our game plan
Implementation & Focus
What we need to do
What I need to do
How do we develop
our Strategy!
21. A strength can be a competitive advantage
like…
- Believe in yourself
- Positive Attitude
- Focus
- Intelligence
- Ability to learn
- Time Management
- Sense of Responsibility
- Specific Goals
- Passion & Determination
- Critical Thinking Ability
- Supporting Environment
- etc
22. You have to believe in yourself, otherwise you can't do it. If you
don't believe in yourself, how do expect anyone else to? Because
ultimately, you're the one who has to do it.
Donny Osmond
Believe in yourself, and the rest will fall into place. Have faith in
your own abilities, work hard, and there is nothing you cannot
accomplish.
Brad Henry
23. A weakness can be a disadvantage such
as…
- Procrastination
- Poor Time Management
- Non-supportive Environment
- Irresponsible
- Unrecognized Institution
- Complex Goals
- etc
24. An opportunity can be…
- Good Institution
- Scholarships
- Good Mentor
- Internships
- Jobs
- Backups
- etc
25. A threat can be…
- Hurdles
- Health Problems
- No Jobs
- Discouragement
- Bad Environment
- May be friends
- etc