The June instalment of "The Juice" breakfast series, sponsored by the Synergy Centre, Institute of Technology Tallaght: presentation on industrial design by Dr Toby Scott.
Toby was founding director of the Centre for Design Innovation (www.designinnovation.ie), a Director of the Design Council in the UK (www.designcouncil.org.uk) and is currently helping to establish a Centre for Design Innovation in Scotland. Toby is now taking the learning from these roles and applying them through an international business school that places design-thinking at the heart of business success (www.pentaclethevbs.com). He is passionate about innovation within small and medium sized companies and helps develop concrete ideas that are affordable and work in practice.
3. Pace of Change / Complexity
Change is the new black
Speed of Learning / Adaptation
time
Before Now
THE VIRTUAL BUSINESS SCHOOL
COPYRIGHT 2006 ALL RIGHTS RESERVED
12. The Design Difference
• 405 Irish SMEs
• Republic and Northern Ireland
• Range of sectors
• Published 2007
13. Irish companies that use design are more successful
than those that don’t
• They innovate more often
• They innovate more successfully
• Grow more rapidly
• They don’t compete as much on price
24. Who pays for it?
Who uses it day to day?
Who told someone else to buy it?
Who selects this product for retail?
Who transports or delivers it?
Who installs it?
Who sells it to the customer?
Who looks after it if it goes wrong?
Who makes it?
Centre for
Design Innovation Ask
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