Bloemenveiling aalmeer case - Unitedworld School of Business

3.  VBA is world largest commercial building
 36% of world auction of flower go through it
 Transaction value around 2billion $
 Main work is assortment at minimum cost
and fetch best price for grower

4.  S :
◦ Dutch grower is highly advance in technology
◦ They have good cooperation
◦ Traditionally producing flower so dominance in
marker
 W:
◦ High cost of labour
 O:
◦ Can tab the market if help to take initiative of FFP
 T:
◦ Kenya and other african grower who grows flower.

5.  S:
◦ Large infrastructure
◦ Large pool of supplier and buyer
◦ Efficient distribution technique and auction method
 W:
◦ High operating cost for the small size orders.
◦ Exclusive membership
 O:
◦ Optimize the commission
◦ Increase the pool of buyer and supplier by different
option
◦ Other exchange and direct selling and buying

6.  14% only bought by one company same way
approach other company of U.K and germany
for membership
 Other foreign membership they open then
10% increase in supply in 5% in plant
 Specialize member scheme for small grower .

7.  Ex:6 shows that more trascation fees paid by
small occasional and contract supplier
 That will be transferred to the buyer who is
paying less
 Ex:7 shows buyer is more or less constant
and supplier and member decreasing

8.  40% decrease in Swiss import
 Havelaar will launch in U.K and Germany then
its threat as 40% in Europe they are taking
 Ex:10 support that FFP would be successful
as labor cost in Netherland is high

9. 907/A
Uvarshad, Gandhina
gar
Highway, Ahmedab
ad – 382422.
Ahmedabad Kolkata
Infinity
Benchmark, 10th
Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business
Centre Linkway Estate,
Next to Chincholi Fire
Brigade, Malad
(West), Mumbai – 400
064.

10. THANK YOU