This report summarizes the performance of gaming console brands like Nintendo, PlayStation, and Xbox across social media platforms like Facebook, Twitter, and Instagram from July 1st to August 31st, 2016. PlayStation had the largest audience size and most social media activity overall, while Nintendo had the highest audience growth and engagement. The most engaging posts were positive Nintendo posts about new games and retro consoles, and Xbox posts promoting giveaways.

1. Gaming Consoles
on Social Media
June 1st – Aug 31st 2016

2. Cross Channel Report
Jul 01, 2016 - Aug 31, 2016

3. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Nintendo, PlayStation, Xbox
Jul 01, 2016 - Aug 31, 2016

4. Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
PlayStation PlayStation PlayStation
Highest
Growth
Nintendo Nintendo Nintendo
Highest
Engagement
Nintendo Nintendo Xbox

5. Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
PlayStation PlayStation Nintendo
Most Number of
Likes
PlayStation PlayStation Xbox
Most Number of
Comments
PlayStation PlayStation PlayStation

6. 0.00M 5.00M 10.00M 15.00M 20.00M 25.00M 30.00M 35.00M 40.00M
Nintendo
PlayStation
Xbox
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016

7. Audience Growth
Jul 01, 2016 - Aug 31, 2016
-5.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Nintendo
PlayStation
Xbox
LinkedIn Instagram Twitter Facebook

8. Engagement
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600 700 800 900 1000
Nintendo
PlayStation
Xbox
LinkedIn Instagram Twitter Facebook

9. Number Of Posts/Tweets
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600
Nintendo
PlayStation
Xbox
LinkedIn Instagram Twitter Facebook

10. Total Likes
Jul 01, 2016 - Aug 31, 2016
0 500000 1000000 1500000 2000000 2500000
Nintendo
PlayStation
Xbox
LinkedIn Instagram Twitter Facebook

11. Total Comments
Jul 01, 2016 - Aug 31, 2016
0 10000 20000 30000 40000 50000 60000 70000 80000
Nintendo
PlayStation
Xbox
LinkedIn Instagram Twitter Facebook

12. Customer Service – Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 200 400 600 800 1000 1200 1400 1600
Nintendo
PlayStation
Xbox
Twitter Facebook

13. Customer Service – Response Rate
Jul 01, 2016 - Aug 31, 2016
0% 1% 1% 2% 2% 3% 3% 4% 4% 5% 5%
Nintendo
PlayStation
Xbox
Twitter Facebook

14. Most Engaging Facebook Posts
Nintendo
26-AUG-16, FRI 12:11PM
Fire, Ice and Bomb Arrows – oh my!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 18,855 3,820 12,173 Positive
Nintendo
12-AUG-16, FRI 12:00PM
Does this seem familiar?
Nintendo
14-JUL-16, THU 8:01AM
Nope, this is not a retro image. The NES is
coming back to stores! Pick up the
Nintendo Entertainmen ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
1,000 17,432 4,320 15,212 Positive
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 67,635 27,972 95,952 Positive

15. The NES is coming back to stores! Pick up
the new mini NES Classic Edition on
11/11 w/ 30 included ..
14-Jul-16, Thu 08:01AM
ENGMT. FAV. REPLIES RETWEETS
1,000 73,043 3,397 38,810
Most Engaging Tweets
RT for a chance to win #Titanfall2 [RP] and
#XboxOneS by 7/26.
NoPurchNec.Rules
https://t.co/GHxc10..
RT by 7/26 for a chance to win #Titanfall2
[RP] and more. Rules:
https://t.co/QmKIgOvIfi
NoPurchNec..
22-Jul-16, Fri 04:00PM
ENGMT. FAV. REPLIES RETWEETS
998 28,759 770 21,767
24-Jul-16, Sun 02:45PM
ENGMT. FAV. REPLIES RETWEETS
997 30,190 467 19,271
Nintendo Xbox Xbox

16. Nope, this is not a retro image. The NES is
coming back to stores! Pick up the
Nintendo Entertainme..
14-Jul-16, Thu 12:56PM
ENGMT. LIKES COMMENTS FILTER
983 93,657 4,979 No filter
Most Engaging Instagram Posts
Mix and match. #XboxDesignLab #Xbox
#XboxOne #controller
13-Aug-16, Sat 11:37AM
ENGMT. LIKES COMMENTS FILTER
937 130,724 1,374 No filter
24-Jul-16, Sun 10:37PM
ENGMT. LIKES COMMENTS FILTER
937 125,152 1,350 No filter
Nintendo Xbox Xbox
Sand castles are overrated. #Xbox
#XboxOne #beach #beachday

17. GenerateYourOwnSocialMediaReport
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18. Thank You
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19. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: