A primer of the museum at start up phase.

1. Confidential Concept Brief
Monica O. Montgomery
Founder & Executive Director

2. PAGE 1
Museum of Impact: Act Up!
‘We offer a rich context of activism, courage, compassion and social purpose that breathes
life into the study of humanity. The Museum of Impact, is a testament to the resilience of the
human spirit, and a tribute to the future of solutions in our world.”
Monica Montgomery, Founder & Executive Director, Museum of Impact
Mission Statement
The Museum of Impact (MOI) is a social change wonderland; celebrating movements of
the people! We are the embodiment of an ideal, exploring activism, altruism and advocacy
through a creative lens. The Museum of Impact offers a culturally conscious space to
encounter ideas, contemplate solutions, pursue justice and take action. The Museum of
Impact is a source of distinctive programming, innovative exhibitions and educational
opportunities; inspiring everyone to Make Meaning, Make Change!
Vision Statement
We are a hub for community; A purpose driven haven for changing, do-gooding, giving,
serving, helping, thinking, incubating, reforming, making, reconciling, learning, repairing,
creating, connecting, stimulating and experiencing. Our collections, outreach, public
programs and thought leadership explore the multiplicity of the human experience,
shedding light on society, humanity and justice.
We are a community institution, who champions, change making, citizenship, courage
and cause through a multidisciplinary paradigm. We make our audience into
revolutionaries by encouraging tolerance, understanding and respect among peoples of all
perspectives, and broadening everyone’s horizons through humanities, technology,
participatory forums and diverse high quality arts and culture experiences.
MOI our partners, staff and allies, reflect an ethic of inspired action in words, thoughts
and deeds. We highlight compelling stories to help inspire a legacy of possibilities and
deepen our pedagogy of promise.
Our Exhibitions spark dialogue and reflection; around social, cultural, political,
environmental, educational, economic, sustainable, charitable and spiritual ideas;
encouraging purposeful reflection and reconsideration.
Our Mandate & Purpose
Action Speaks Loudest: Act Up!
We are champions of inspired action. Encouraging all members of the public, to take a
stand for and against something they care about. We believe there is a time to wait and a
time to act, and the only way to make Impact is to Act Up! Be an ‘upstander’ not a
bystander. We believe in the invincible power of the next generation of change makers.

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We explore, the roots of change by raising the public consciousness to understand the
importance of culture, community, charity, creativity and change. We strive to offer
thoughtful exhibit work that is democratic in its forms, aims, and outcomes; focused on
the interrelationships between people, power, society and nature. It is our aim to
consistently open dialogue that adds vibrancy and embraces arts & heritage as a
cornerstone of communities. We allow our ‘Upstanders’ to curate, create and debate at
MOI advancing culture and commentary in our communities and beyond.
Our Brand Statement
The Museum of Impact is about celebrating the change makers spirit – especially the
innovators who outwit societal challenges and oppression. We honor everyday people who
are making a difference in our world, and we are about inspiring those who will improve
our future. We serve as a dynamic center for shared discovery, consistently bringing new
ideas and disruptive / design thinking to continue finding solutions to social issues.
The personality of the museum is clever, witty and smart with a fresh, contemporary,
tech- savvy vibe, and a grassroots heart. We’re passionate about the importance of service
and helping to change the world, but don’t take ourselves too seriously, or come off
preachy. We enjoy entertaining and educating our visitors at the same time and providing
the spark for community connections.
Our Rationale (UBUNTU: I AM BECAUSE YOU ARE)
During the founder’s thanksgiving mission trip to South Africa, she was struck by the
needs and resilience of people, and the way they overcame many obstacles & societal
oppression through community connectedness, music, art and natures beauty . During
this time she visited villages that had very little material gains but tremendous spirit and
hope. She tapped into the beautiful culture of South Africa, their belief in Ubuntu as their
collective path to healing. This mission of thanks inspired her to give birth to the Museum
of Impact!
Archbishop Desmond Tutu says this about the South African concept of ubuntu: “[It]
means my humanity is caught up, is inextricably bound up, in yours. We belong in a
bundle of life. We say, “A person is a person through other people.” It is not “I think
therefore I am.” It says rather: “I am human because I belong.” I participate, I share.”
Individuals and communities are under stress and every museum must play its part in
improving lives, creating better places and helping to advance society, building on the
traditional role of preserving collections and connecting audiences with them. As
generations grow and community values are reconsidered through shifts in social
consciousness, Social sustainability drives the mandate that arts and cultural
organizations provide a place for opening important conversations. This is really the heart
of a sustainable community, a shared ethos illustrating the importance of cause, purpose,
advocacy and activism. This is why MOI exists. Our time is now!

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“In an era of increased globalization, digitization and collaboration, museums have evolved into
important and vital sites for community engagement and public dialogue.” U. of San Francisco
Format
 ‘Mission Mixers’ : Launch series of Large festival events & intimate tastemaker
events
 Pop Up: Traveling mobile museum with temporary exhibits that are durable,
flexible, colorful, fabricated via sustainable means. Let everyone touch everything
(tactile durable)
 Tech Tasters: Use technology in exhibit and common spaces. Always encourage
social media sharing, picture taking and interactivity. Coworking space for
Freelancers etc.
 Co-Curation: Community curated shows will be prominently featured. Will engage
groups in the neighborhood /in every city we touch down in; Urban League, Net
Impact, college group, Sorority, Church Group, Afterschool, Arts Program, Senior
centers. Speaks to a core tenet of Community Curation, i.e. Exhibit Ambassadors
who are respected influencers
 Community Hub: Allow the public to unleash their creativity through workshops
(yoga, improv, zumba, figure sketching, painting, ceramics, book talks, knitting)
and themed community nights (girls night, wine tasting, cooking, seniors, moms.)
 Purpose Driven: Let optimism punctuate all of our interactions. We foster change
agents and raise visitor consciousness. Cause. Injustice. Doing Good. Compassion.
Sustainability. Empathy. Inequity. Education. Kindness
Sampler of Prospective Exhibits (Conceptual Framework)
Fist. Arms. Palms: Movements of the People (Themes: rallies, protest, grassroots org)
Bully Pulpit: Who speaks for Whom (Themes: Stature, Influence, Agency + Voice)
Across the Difference: Beauty Beyond Boundaries (Themes: questioning beauty norms)
enTitle: The intersection of Privilege & Power (Themes: Bias, Regard, Consideration,
Empathy)
Perception: The Legend, Myth, and Lore of our natural selves (Themes: identity +
presentation)
Uplift: Power of Service Experience (Themes: Altruism. Volunteerism. Disaster Relief)
Museums have always changed lives. More often than not, the changes often happened at
the level of individuals or family groups. The world is changing fast and we must tap into
new ways of changing lives, ways that are well-suited to the cultural needs and realities of
our time. The Museum of Impact will rise to the challenge, aiming to be a touchstone that
helps bring meaningful change towards creating a more just, connected and
compassionate world that is transformative for society.