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Timeline: How to Launch an Online Course

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Teachable instructor Jon Haws recently launched a course earning more than $16,000 while also solving a widespread problem: nursing school doesn’t prepare students for the licensing exam. His online course nrsng.com has over 900 students enrolled and his podcast is downloaded around 30-40K times a month. Here’s how he did it.

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Timeline: How to Launch an Online Course

  1. 1. 1 “Tell me one thing you’re struggling with right now” How Jon Haws Launched His Course Found His Profitable Idea NRSG.com Recognized a problem “Nursing school doesn’t prep you for the NCLEX” Realized the problem is widespread Decided to make change Experimented with ebooks and blogs Decided to create a course • I set up a Teachable course in the time it took to listen to Ankur’s podcast • Udemy makes me change my content :-( TEACHABLE! My decision... Udemy or Teachable? Used targeted Facebook ads Added LeadPages to online resources Mentioned his course in his popular podcast Used welcome email to pinpoint auidence wants & needs Gave away content = Built trust Uploaded podcast to create lectures Created videos/PowerPoints Striking visuals to convey quality 5 Launch Strategy Tested his content Asked audience what price they would pay Updated his content based on audience feedback Presold his course Fully launched: Sold course for full price 6 Growth Built a community Built relationships with industry influencers Launched affiliate program Cross-promotion Create more courses Built His Email List2 3 Email Strategy 4 Content Creation (5-6 Hours) 7 Results $16,000 950 students and growing Positive feedback (no refund requests) Happy students “You’ve got one weekend to get 50% off” 8K Facebook group Invite related bloggers on podcast Interested professors and bloggers mention NRSNG.com “Friday Freebies: every Friday, I’m going to send you a cheat sheet” “To the first 35 signups, you’ll get course for free, but I want feedback!” “You’re college kids living off ramen, $35 it is” +Better lives while saving lives Designed by

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