Dominos Pizza

1. DOMINO’S PIZZA
MADE BY
UTSAV MAHENDRA
BBA 4502/09

2. OVERVIEW OF DOMINOS
Domino's Pizza
Type Public Company (NYSE)
Industry Restaurants
Founded Ypsilanti, Michigan,
United States
(June 10, 1960)
Headquarters Ann Arbor, Michigan,
United States
Area served Worldwide
Key people Tom Monaghan, Founder
J. Patrick Doyle, CEO
Products Pizza, Breadsticks, Pasta, Chicken
Wings, Desserts.
Revenue $2.225 billion USD (2011)
Employees 1,45,000
Website www.dominos.com

3. About Domino’s Pizza
• Founded in 1960 by Tom Monaghan
• Second largest Pizza chain in US
• 9000 corporate and franchised stores across 60 nations. And 306 stores in
INDIA.
• Domino’s outlet in India opened in 1996
• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the
Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh
• Revenue
– 70 % from home deliveries
– 30 % from OTC sales

4. About Domino’s Pizza
• Entered India in 1996 through a franchise agreement with Vam
Bhartia Corp.
• First outlet was opened in Delhi.
• Domino's had the largest network in the fast food segment in India-
with 101 outlets across 40 cities.

5. Vision & Mission @ DOMINO’S
VISION
“Exceptional people on a mission to be the best pizza delivery company
in the world”
MISSION
“Domino’s Pizza is the Pizza specialist who consistently delights the
customer with great taste and choices in pizza with friendly,
courteous team members providing prompt, safe delivery service”

6. Product Offerings @ DOMINOS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Chocó Lava Cake
Chicken Wings

7. DOMINO’S CURRENT
ONLINE PRESENCE

8. Logistics @ Domino’s
Wheat Proccessed @
Jalandhar
RETAIL OUTLET
SUPPLIERS
(Toppings &
Seasonings)
DOUGH COMMISSARY REFRIGERATED TRUCK

9. Distribution @ Domino’s
Dough balls processed
HUB AND SPOKE
from wheat are sent to Frozen food sent at -18
MODEL with
retail outlets in deg Celsius
commissaries as hubs
refrigerated trucks

10. Inventory Management @
DOMINO’S
ITEM SHELF LIFE
Dough ball 5 days
Mexican Wrap Base 3-4 days
Cheese Dip 4-5 days
Seasoning and Toppings 4-5 days
Onion, Tomato, Capsicum 5 days
Cheese Blend 4-5 days

11. Production Process @ DOMINO’S
• Pizza Base • 470
prepared • Seasoning Fahrenheit
Makeline Oven
Dough
Table • Cheese blend • Topping • Capacity of 5
applied pizzas at a
time

12. Characteristics Of Services
@ Domino’s
•Intangibility: It is impossible for the service users to taste, feel, see, smell or
possess a service before they buy it.
•Heterogeneity: People based services are susceptible to heterogeneity, or
variation in quality.
•Perish ability: Unused service capacity of one time period cannot be stored for
use in future time periods.
•Inseparability: The production of a service cannot be separated from its
consumption by customers. Services are produced and consumed
simultaneously

13. Customer Service
Making
Belief that all Everyone is
improvement
Continuous meaningful expected to
through team
improvement at ideas are good give
work and
its base and must be suggestions on
employee
implemented regular basis
empowerment

14. SWOT OF DOMINOS

15. COMPETITION
• Dominos compete against regional and local companies as well as
®
national chains, Pizza Hut and Papa John’s .
• We generally compete on the basis of product quality, location,
image, service and price.
• We also compete on a broader scale with quick service and other
international, national, regional and local restaurants.
• In addition, the overall food service industry in particular are
intensely competitive with respect to product quality, price,
service, convenience and concept.
• The industry is often affected by changes in consumer tastes,
economic conditions, demographic trends and consumers’
disposable income.

16. INTERNAL MARKETING EXTERNAL MARKETING
• Young and enthusiastic team. • Home delivery specialist.
• Dominos bring out the 'WOW' effect.
• Domino's vision.
• Domino's serve its customers on time.
• Bonus scheme incorporating profit.
• Every order is hand-made.
• What's up Dominos session
INTERACTIVE MARKETING
• Dominos promises their customers safe and friendly
services free of cost.
• E home delivery.
• Domino's heat wave.
• Domino's Pizza strives to be the best pizza delivery
company in the world.
• Delivers more than just hot pizzas.

17. 7P’S OF DOMINO’S
• 7Ps –
• Product
• Price
• Promotion
• 4 Place
• 5 People
• 6 Process
• 7 Physical Environment
Traditional 4Ps extended to encompass growth of service
industry

18. PRODUCT @ Domino’s
• The very brand name ―Domino's adds value to the products
available in the store.
• The quality and the hygiene of the pizzas and the other add-ons are
taken care of by the company or the franchisees by way of training to
the employees.
• Domino's also takes pride on the innovation of many new products
and ideas.

19. Double Decadence • Virtual Store @ Domino’s
• Double Decadence is created when two • To make take home pizza ordering more
thin and crispy dough bases are convenient for the customers.
sandwiched together with a layer of
creamy cheese and herb sauce. • Domino's has designed an online service
which features the customers' favorites.
• The pizza is then topped with vine ripened
tomato sauce, mozzarella cheese and the • When the order online option is selected,
customers; choice of toppings. the customer is taken to the order form.
• Domino's Heat wave Bag: • And the customers has to enter the phone
number and e-mail address has to be
• Domino's Heat wave hot bag was entered.
introduced in the year 1998. The Hot bags
contain a heating mechanism that is • The customer can select the pizza and the
warmed by using electromagnetic energy. size of it and also the customer has the
option to create his/her own pizza and
• This technology keeps the pizza oven-hot then pay for the food either online using a
during the delivery. debit or a credit card or to opt for paying
the amount to the person who delivers the

21. PRICE @ Domino’s
• General perception prevails that pizza prices are expensive and cannot be afforded
by many, but Domino's pizza prices will make you think twice about that statement.
• Domino's also provide lots of offers and deals that give your much discounted pizza
prices.
• First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no
other pizza chain offers in the country.
• The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas
up to around Rs. 500/- .
• Domino's caters to all price ranges so that customers can always find a pizza price
that fits their pocket.

24. PHYSICAL EVIDENCE @ DOMINO’S
• Logo
• Simple Parking space
• Good Infrastructure
• Use of Modern Technology Equipments.
• Clean and Friendly Services.

25. PROCESS @ DOMINO’S
• Self service system.
• Hungry Hotline Facility.
• Keep in mind the health and hygiene.
• Domino's Pizza India also boasts about its commitment to serve its
customers on time by implementing the "30 MINUTES OR FREE" service
commitment.
• Domino's constantly strives to develop products that suit the tastes of its
customers,
• Domino's believes strongly in the strategy of 'Think Local and Act Regional'.

26. PEOPLE @ DOMINO’S
• Recruiting young, enthusiastic and dedicated employees.
• Appropriately trained for delivering the service.
• Personality development and grooming sessions.
• Provide them with various facilities such as medical help,
consultation, traveling facilities, perks and bonuses.
• Team members are recognized and rewarded based on
ability and merit for their contributions

27. PLACE @ DOMINO’S
• Domino's Pizza stores are established in almost 50 countries and they have
got more than 8,000 stores worldwide.
• The Domino's stores are centrally located and in a manner convenient for
the people to walk in and also convenient for the deliverers to do their job.
• The distribution channel followed by the company is mostly through
takeaways, telephone ordering and online ordering.
• The pizzas are delivered by way of scooters at their door step.
• In order to maintain the quality of the pizzas, they are carried in a heat
wave bag so that they can deliver hot and tasty pizzas to their customers

28. PROMOTION @ Domino’s
• Pizza Order Discount: Domino's offers its customers a number of discount and
other promotions on purchasing Domino's pizza.
• Dominos start providing coke/fanta/sprite as per their contract with Coca Cola
Limited.
• Dominos started pizzas mania which start from Rs 39 and we get the toping
according to our choice.
• Web coupons available at web site www.dominos.co.in
• Discounting coupons are being provided with every item purchased.
• New schemes at regular interval of time according to the taste of the INDIAN
customer

29. THANK YOU
DIAL : 44448888