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Online Communities in 2017

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Online Communities in 2017 Big Data converges on Community panels Katie Kaylor – Phones 4u Ray Poynter – Vision Critical MC: Daniel Alexander-Head Vice President Marketing UNIVERSITY
• Head Office in Newcastle Under Lyme • Independent mobile retailer • 580 stores and 6000 staff (and still growing!) • ‘Youthful’ focus
• Started in 2009 • Around 4,000 members – a quarter are P4u customers • Around 3 surveys per month • Incentives include Amazon vouchers, mobile handsets, games consoles and even TVs • Tone of voice
Context The Future Uses
Big Data
New Tools for New Communities 1. Bots 2. Data integration 3. Member controlled permission systems
Behavioural Retail Targeting Social Media
Thank You!
Q&A Katie Kaylor Ray Poynter Phones4u Vision Critical Daniel Alexander-Head Vice President Marketing UNIVERSITY

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Online Communities in 2017

  • 1. Online Communities in 2017 Big Data converges on Community panels Katie Kaylor – Phones 4u Ray Poynter – Vision Critical MC: Daniel Alexander-Head Vice President Marketing UNIVERSITY
  • 2. • Head Office in Newcastle Under Lyme • Independent mobile retailer • 580 stores and 6000 staff (and still growing!) • ‘Youthful’ focus
  • 3. • Started in 2009 • Around 4,000 members – a quarter are P4u customers • Around 3 surveys per month • Incentives include Amazon vouchers, mobile handsets, games consoles and even TVs • Tone of voice
  • 5.
  • 7.
  • 8.
  • 9. New Tools for New Communities 1. Bots 2. Data integration 3. Member controlled permission systems
  • 10. Behavioural Retail Targeting Social Media
  • 12. Q&A Katie Kaylor Ray Poynter Phones4u Vision Critical Daniel Alexander-Head Vice President Marketing UNIVERSITY