The document outlines a presentation given by Stephanie Redcross on creating a 6-month marketing plan for vegan entrepreneurs. The presentation discusses what should be included in a marketing plan such as background information, marketing goals, products/services, target audience, marketing message, and tactics. It provides examples of goals and recommends prioritizing 3 to 5 goals. The presentation also covers determining appropriate marketing tactics based on their impact, time, and ease of implementation. Attendees are encouraged to develop a calendar of activities and sign up for online classes or meetings with the presenter for additional help with their marketing plans.
3. LOGISTICS
NAVS Vegetarian
Summerfest 2012
1. Link To Presentation will be Available
on our facebook and Twitter Pages
4. LOGISTICS
NAVS Vegetarian
Summerfest 2012
1. Link To Presentation will be Available
on our facebook and Twitter Pages
2. Ask Questions During Presentation
5. LOGISTICS
NAVS Vegetarian
Summerfest 2012
1. Link To Presentation will be Available
on our facebook and Twitter Pages
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!
6. Why Do you Need A Plan
NAVS Vegetarian
Summerfest 2012
7. Why Do you Need A Plan
NAVS Vegetarian
Summerfest 2012
Measure
Success
Communication Budgeting Avoid Mistakes
With Your Team
Plan For
Growth
9. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
Background
10. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
11. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing
Goals
12. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
13. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
Products/
Services
14. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
Products/ Benefits
Services
15. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
Products/ Benefits
Services
Audience
16. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
Products/ Benefits
Services
Audience Who To Reach
17. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
Products/ Benefits
Services
Audience Who To Reach
Marketing
Message
18. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The
Background Company
Marketing Overall
Goals Objective
Products/ Benefits
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
19. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market
Background Company Research
Marketing Overall
Goals Objective
Products/ Benefits
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
20. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall
Goals Objective
Products/ Benefits
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
21. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing
Goals Objective Tactics
Products/ Benefits
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
22. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Benefits
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
23. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Benefits Budget
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
24. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Money and
Benefits Budget Resources
Services
Audience Who To Reach
Marketing Tagline,
Message Personas
25. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Money and
Benefits Budget Resources
Services
Activities/
Audience Who To Reach Timeline
Marketing Tagline,
Message Personas
26. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Money and
Benefits Budget Resources
Services
Activities/ Execution Plan
Audience Who To Reach Timeline
Marketing Tagline,
Message Personas
27. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Money and
Benefits Budget Resources
Services
Activities/ Execution Plan
Audience Who To Reach Timeline
Marketing Tagline, Results
Message Personas Tracking
28. What’s Included in A
Marketing plan NAVS Vegetarian
Summerfest 2012
About The Market External View
Background Company Research
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
Products/ Money and
Benefits Budget Resources
Services
Activities/ Execution Plan
Audience Who To Reach Timeline
Marketing Tagline, Results Reporting
Message Personas Tracking
30. GETTING STARTED
3, 6 or 12 NAVS Vegetarian
Summerfest 2012
Month
Plan
31. GETTING STARTED
3, 6 or 12 NAVS Vegetarian
Summerfest 2012
Month
Plan
Must
Include A
Metric
32. GETTING STARTED
3, 6 or 12 NAVS Vegetarian
Summerfest 2012
Month
Plan
Must Execution
Include A Plan
Metric
33. GETTING STARTED
3, 6 or 12 NAVS Vegetarian
Summerfest 2012
Month
Plan
Must Execution Actual
Include A Plan Date
Metric
34. GETTING STARTED
3, 6 or 12 NAVS Vegetarian
Summerfest 2012
Month
Plan
Execution Actual How
Must
Plan Date will you
Include A measure
Metric success
35. EXAMPLE OF A ONE PAGE
PLAN NAVS Vegetarian
Summerfest 2012
37. SETTING GOALS
NAVS Vegetarian
Summerfest 2012
1. Brainstorm A Huge List Of
Goals
Revenue
Community
Impact
Influence/ Reach
38. SETTING GOALS
NAVS Vegetarian
Summerfest 2012
1. Brainstorm A Huge List Of
Goals
2. Prioritize And Select 3 to 5 Revenue
Goals
Community
Impact
Influence/ Reach
39. SETTING GOALS
NAVS Vegetarian
Summerfest 2012
1. Brainstorm A Huge List Of
Goals
2. Prioritize And Select 3 to 5 Revenue
Goals
Community
Impact
3. Validate That They Are
Realistic
Influence/ Reach
40. SETTING GOALS
NAVS Vegetarian
Summerfest 2012
1. Brainstorm A Huge List Of
Goals
2. Prioritize And Select 3 to 5 Revenue
Goals
Community
Impact
3. Validate That They Are
Realistic
Influence/ Reach
4. Assign A Metrics
41. SETTING GOALS
NAVS Vegetarian
Summerfest 2012
1. Brainstorm A Huge List Of
Goals
2. Prioritize And Select 3 to 5 Revenue
Goals
Community
Impact
3. Validate That They Are
Realistic
Influence/ Reach
4. Assign A Metrics
5. Identify Expected Results
42. SETTING GOALS
NAVS Vegetarian
Summerfest 2012
1. Brainstorm A Huge List Of
Goals
2. Prioritize And Select 3 to 5 Revenue
Goals
Community
Impact
3. Validate That They Are
Realistic
Influence/ Reach
4. Assign A Metrics
Market Share
5. Identify Expected Results
43. DETERMINING MARKETING
TACTICS NAVS Vegetarian
Summerfest 2012
Impact Time Ease
Long
Email High Term Hard
Short
Social Med Term Med
Long
PR Med Term Hard
Short
Blog Low Term Easy
Long
Speak High Term Med
44. DETERMINING MARKETING
TACTICS NAVS Vegetarian
Summerfest 2012
1. Create A List of
Impact Time Ease
Existing & Planned
Activities Email High Long Hard
Term
Short
Social Med Term Med
Long
PR Med Term Hard
Short
Blog Low Term Easy
Long
Speak High Term Med
45. DETERMINING MARKETING
TACTICS NAVS Vegetarian
Summerfest 2012
1. Create A List of
Impact Time Ease
Existing & Planned
Activities Email High Long Hard
Term
Short
2. Rank By Impact, Ease Social Med Term Med
Of Execution, Time to PR Med Long Hard
Implement Term
Short
Blog Low Term Easy
Long
Speak High Term Med
46. DETERMINING MARKETING
TACTICS NAVS Vegetarian
Summerfest 2012
1. Create A List of
Impact Time Ease
Existing & Planned
Activities Email High Long Hard
Term
Short
2. Rank By Impact, Ease Social Med Term Med
Of Execution, Time to PR Med Long Hard
Implement Term
Short
Blog Low Term Easy
3. Identify Synergies Long
Between Activities Speak High Term Med
47. GOAL: DEVELOP “SELF-
HELP” MARKETING TOOL NAVS Vegetarian
Summerfest 2012
How Impact Time Ease
Weekly Tips Newsletter (30% Open
Email Rate; 15% Click-Through Rate) High Long Term Hard
Social Build SR Facebook Page (30%
Med Short Med
Engagement Score) Term
Guest Blog and Articles (2 Per
PR Month) Med Long Term Hard
Blog Spin-Off Personal Blog (3 Times A
Low Short Easy
Week) Term
Speak 3-4 Speaking Engagements High Long Term Med
Video Answer Common Questions (Weekly
High Short Easy
Video Series) Term
VM Story or How to Guide (200
Book Pages - Jan Launch) High Long Term Hard
Webinar Marketing Trends Update
Med Short Med
(Monthly) Term
50. THANKS, BUT HOW CAN I
GET MORE HELP?
Join Us For An Online Class
http://www.learnitlive.com/
veganmainstream
51. Presenter: Stephanie
Redcross
Need More Help? Set Up
A Meeting With
Stephanie
http://www.tungle.me/
veganmainstream
http://www.facebook.com/StephanieCanHelp