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2.  The Demo / demonstration advert purpose is quite
self explanatory as it is explained within the title.
These adverts demonstrate the products
capabilities and benefits, they aim to introduce
customers to the products in hope of persuading
them to purchase the items.

3.  Focuses on problems some people face in their
everyday lives and then the product is introduced
as the remedy. The adverts are created to be
relatable to the targeted group making it highly
effective as it surpasses their expectations.

4.  Similar to the previous type of advert it
illustrates the product to be the solver of all
problems. However the problem is
symbolised through an analogy or
exaggerated graphic.

5.  These types of adverts compare their
products to other competitors in the same
field with best selling products. In these
adverts the company’s product is presented
to be superior.

6.  An advert which displays a narrative in
which the product is deemed to be
necessary. In Gunn’s own words “A
situation where you’d use [the product]
and be very glad for it.”.

7.  Adverts like such withdraw the benefits of a
product and create a story around it (usually
quite exaggerated)
 The tends to be less concentration on the
product itself and is generally revealed at the
end of the advert .

8.  These adverts commence with a softer
approach. Usually involves a kind friend or
neighbour telling another friend about the
benefits of a product and how it is has a
great impact on them.

9.  Adverts like such are very common, they are likely
to use celebrities in order to build a strong brand
identity.
 Consumers are more likely to buy into a product
that their favourite celebrity is associated with.
 The audience is also subconsciously becoming
aware of the product.

10.  Similar to type 3, adverts that fall into this
category symbolise the product advantage.
 This is demonstrated through symbols,
analogies or exaggerated graphics.

11. This genre of advert is likely to use characters that are best
associated with their products. For example using a masculine built
man for a aftershave commercial or an “overly beautiful” woman for a
cosmetic advert.
These type of adverts are mostly used for beauty and cosmetics
companies. They target a wide audience by telling them that they too
can look like the socially constructed depiction of the “ideal” man or
woman with their product. Even though it is unrealistic transition,
these type of adverts happen to be highly successful for companies
within the beauty industry.

12.  It is mandatory that adverts like such focus
on something that makes the product unique
(USP) and different compared to competing
products.

13.  Adverts in this field refer to TV Shows, films or
even other adverts. This is pursued to create a
sense of familiarity allowing the audience to
remain engaged as the parody is usually
based off content that was majorly popular in
the past. At times when adverts replicate other
adverts it is in spite to mock them.