2. BUSINESS PLANS For XXX’s Medical Practice Management Software By Venkatesh Natrajan B.E.,M.B.A For XXXbiz-Chennai
3. "In preparing for battle I have always found that plans are useless, but planning is indispensable." -Dwight Eisenhower “Those who fail to plan, plan to fail.” -George Hewell BUSINESS PLANNING
4. A strong believer in optimism with added academic qualifications. Hold a Masters Degree in Information technology. Has more than 4 years of experience in Sales and Marketing. An aggressive individual working on continuously to achieve big in life Dedicated Team player. ABOUT THE PRESENTER
5. To launch PMS software of XXX successfully in India(to start with Chennai) Penetration into the market Revenue Model Future Plans EXECUTIVE SUMMARY
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7. ABOUT THE PARENT COMPANY-XXX The largest provider of technology solutions in New Zealand primary healthcare, and the second largest in Australia. Our products are also widely used in several countries including Ireland, India, Singapore, Brunei, United States and Pacific Islands. Our research and development team is passionate in their pursuit of innovative functionality and employ the latest technology to constantly enhance the quality of patient care.
9. MARKET STRUCTURE The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement. Till date, approximately 12% of the scope offered by the health care industry in India has been tapped.
10. The health care industry in India is reckoned to be the engine of the economy in the years to come. Health care industry in India is worth $17 billion and is anticipated to grow by 13% every year. The health care sector encompasses health care instruments, health care in the retail market, hospitals enrolled to the hospital networks etc.
11. HEALTH CARE INSTITUTIONS IN INDIA Before 10 years, India had about 22,400 primary health centers 11,200 hospitals and 27,400 clinics. Calculating fifty percent growth will have double the size of the market size in present.
12. HEALTH CARE INSTITUTIONS IN CHENNAI Hospitals-866 Polyclinics-1300 Small time clinics-800 (apprx figures taken from various resources)
13. COMPETITORS FOR XXX’S PMS IN INDIA Saral Medi Soft(but not very successful in PMS) We could boast ourselves saying, we are successful pioneers for PMS in India
17. Brand Strategy XXX PMS should be branded in the Indian market following the foot steps of Med Tech(Head Quarters),this can be achieved by excellent delivery of product,support and Client management MARKETING PLAN
19. PRICING STRATEGY FOR XXX’S PMS Single user license at Rs.X followed by support fee of Rs.X/Month. Renewal of license @ Rs.X for every year. Rs.X to be added for every additional users. Suggestions are welcome.
20. PROMOTION Begin with a soft launch of the product with the internal team. Invite 100 professionals for the official launch of the product, to create awareness about the product. Advertise in leading newspapers and send marketing mailers. Create more awareness among public about PMS which will lead the Doctors to buy our product.
21. PMS SALES Generate 8 value leads/day(2/JR SALES EXEC). 40 value leads/week. Convert 20 prospects/week(considering all constraints). 100 prospects/month.
22. OPERATIONS Practical Details required to meet the plan Fool proof product. Team Co-operation Initial funding for launch of product and setting up a small sales team.
23. TASK FORCE Four Jr.Sales Specialists Sales Co-ordinator/Tele caller One Product Executive One Sales head for the project
24. STRATEGY Chennai divided into four Sub Zones 1.Each zone will have a Junior Sales specialist, who will research and penetrate the market. 2.Product will be positioned to the right leads. 3.Sales head along with the Product Executive will close the deal.
25. REACH THE SKY AND BEYOND Focused planning, post sales implementation and effective support of the above will definitely make XXX’s PMS a successful tool for medical practitioners in India.
26. STRENGTH OF SUPPORT Backend technical support needs to be effective. As soft target can be assigned to the support team to maintain a good rapport with the customers.
27. REVENUE A Clear mandate from the management on the revenues will ensure: 1.Sales team is focused and synergized 2.Marketing budget is defined. 3.Forms a strong background for future growth plans.
28. 1.I hope some of the points are definitely of value and finds space to be incorporated into this product sales. 2.Irrespective of the outcome of my presentation, I wish the XXX and XXX PMS Team Good luck. **Kindly excuse if I have conveyed some figures/messages which are inappropriate to the subject as I'm a beginner for the Health care domain. THANK YOU
29. SPECIAL THANKS TO Google. Wikipedia. Mr.Suhail Ahmed(Medical representative with 17 years exp). My Family. External Consultants-KROWNOS.
