Prelims of the Annual Business Quiz at KQA by Vivek Karthikeyan and Venky Srinivasan

1. Bizkashi 2014-2015
The KQA Business Quiz
Prelims with answers
Vivek + Venky

2. a presentation
The Prelims
• 30 Questions, all written for teams of four
members or lesser
• Multiples of five are *-marked
• In case of a tie, the cumulative score across these
questions will be considered.
• One answer per question
• No negative marking, please guess!
• Top 8 teams reach the finals

3. 1
From the time it was set up in 1928, April 6, 2015 was the first time
that something happened in this Bangalore landmark. To draw the
attention of the BBMP, all the flower, fruit, vegetable and other
vendors here took up this unprecedented step.
What happened and where? (0.5 each)
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4. Answer
Shutdown/bandh in KR Market
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5. 2
A power couple, he is one of the most well known people in his field
and owns just one hospital in Delhi – despite this, he is one of the
most powerful people in Indian healthcare. She is from a well-known
business family and established a famous publication in 1972, which
was later run by her brother, Aroon.
Name both and the respective establishments (1 point for each pair
of person and establishment)
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6. 2
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7. Answer
Naresh Trehan – Medanta
Madhu Trehan/Poorie – India Today
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8. 3
Which “personal” logo created by Chicago-based Sender LLC in 2006,
which debuted in Feb 2007, was said to vaguely resemble any/all of
the below logos?
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9. Answer
Barack Obama’s logo
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10. 4
This bestselling 2004 book lists examples like Starbucks, the Body Shop, Wal-Mart,
Red Bull and Zara to strengthen its case. Using in-depth case histories of successful
Y campaigns coupled with those of unsuccessful X campaigns, it states that:
• X lacks credibility, the crucial ingredient in brand building, and how only Y can
supply that credibility;
• the big bang approach advocated by the X people should be abandoned in favor
of a slow build-up by Y;
• X should only be used to maintain brands once they have been established
through Y.
Fill in the two blanks in the title of the book. (0.5 each)
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11. 4
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12. Answer
Advertising
PR
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13. *5
This is the USB mouse launched by Apple along with its iMac product
line in 1998. What two-word nickname did it have because of its
resemblance to an object from the world of sport?
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14. Answer
Hockey Puck
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15. 6
The first one, called Deep Love was in Japan in 2003 by a Tokyo man in
his mid-thirties who calls himself "Yoshi". It became a hit mainly
through word of mouth and gradually started to gain traction in Asia
among young adults. The pioneering one in the US is called
Secondhand Memories. What?
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16. Answer
Mobile / Cell phone novels
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17. 7
The Financial News was a daily published in London by Harry Marks
and set up to expose fraudulent investments. When a rival of this
newspaper wanted to differentiate themselves in 1893, they did
something that made them immediately distinguishable—the practice
has continued till today, with the distinctive element becoming
“slightly deeper”, and gives this rival publication a two-word moniker.
Name the publication and the moniker/practice. (0.5 each)
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18. Answer
Financial Times
Pink Paper
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19. 8
“We at Lintas put on our thinking caps and I suggested that we do a
bit of research. I said I wonder what the Indian housewife thinks
about when she closes the bathroom door. Because that’s probably
the only 10 minutes in the whole day she gets to herself. The rest of
the time she is cooking and cleaning and scrubbing and working for
her family.”
Who is the speaker? What resulted? (0.5 each)
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20. Answer
Alyque Padamsee
Liril ad
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21. 9
Singapore’s economy is supposed to be built of the famous 5Cs
concept.
If three of them are Cash, Car, Condominium, what are the other two
– both two word terms, signifying the prosperity, luxury and social
status aspired by Singaporeans? (0.5 each)
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22. Answer
Credit Card; Country Club
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23. *10
The Lena Blackburne Company apparently sources this from the
Delaware River basin, and likely from a tributary near Delran, New
Jersey, per another source. Jim Bintliff, the owner of the company
(and a descendant of Blackburne), explains that the product is very
fine, with the consistency of chocolate pudding, and does the job
without damaging the leather, which makes it very valuable to a group
of professionals.
What does the Lena Blackburne Company have monopoly over in
the US, something that they sell for $50 for a 32-ounce container?
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24. Answer
Baseball Rubbing Mud
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25. 11
Identify the airline.
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26. Answer
Air Costa
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27. 12
Shortly before entering the Academy of Sciences in 1768, this eminent scientist
received a considerable inheritance from his mother’s estate, which he used to
purchase an interest in a financial enterprise known as the General Farm.
The General Farm was a partnership that had a contract with the royal government
to collect certain sales and excise taxes, such as those on salt and tobacco. At the
beginning of each financial cycle, they lent money to the government and were
subsequently reimbursed through tax collections.
Who was behind this enterprise—a man whose death in 1794 led his peer to
remark, “It took them only an instant to cut off that head, and a hundred years may
not produce another like it”?
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28. Answer
Antoine Lavoisier
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29. 13
This top-level sportsperson was diagnosed with psoriatic arthritis. He
then signed a deal with Amgen and Pfizer, makers of Enbrel, the drug
he uses to treat his condition. This and other deals propelled him to
#3 on Forbes’ 2014 List of the Most Valued Athlete Brands, with
estimated earnings of $24 Million.
One of the 16 people in his sport to win at least three of the four
professional major tournaments, who is this “lefty”?
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30. Answer
Phil Mickelson
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31. 14
Identify the brand.
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32. Answer
Double Seven Cola
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33. *15
In 1942, this company started producing for the Indian middle class. In
1949 it launched the Hindustan 10, which was actually a copy of a
British model. A year later it rolled out another model, Baby
Hindustan, in a desi avatar.
Which company, and what was the original Baby Hindustan was
modelled after?
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34. Answer
Hindustan Motors
Morris Minor

35. 16
Use this picture to connect to
an entity that has fallen foul
of the Indian taxman, and
give a name.
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36. Answer
Cairn
These are ancient burial mounds and boundary markers

37. 17
In a budget session, after all the general discussions on the budget
conclude, parliament goes on to put things to a vote. The ‘grants’
sought by the government will need to be approved, sometimes
reduced.
What is the name of this process, known after a later 18th century
invention, presumably because some of the votes are a smooth pass,
without any arguments?
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38. Answer
Guillotine

39. 18
Sir Wilfrid Laurier was Canada's longest serving prime minister,
serving for 15 years at the beginning of the 20th Century. His face
appears at the reverse of the Canadian $5 note.
In recent times this been of interest to fans of a particular cultural
icon, and the Bank of Canada says it “strongly objects” to the practice
followed by the fans.
What practice, being followed by fans as a tribute to a recently
departed soul?
© KQA 2015

40. Answer
Spocking
(or any answer that describes what people are doing)
Sir Wilfrid looks like Leonard Nimoy, and
fans have been drawing pointed ears and Mr Spock's distinctive haircut

41. 19
She went to IIM-A and also holds a Diploma in Gemmology. She is
extremely well read and travelled. She speaks many languages. Her
other hobbies include music (she has learnt classical music) and art.
She runs a manufacturing unit located in Noida, which manufactures
silver and gemstone jewellery. This jewellery is retailed in India under
the brand ‘Touchstone’ and also exported to the USA and U.K.
Who is this person, well-known to this circle for other reasons?
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42. Answer
Mrs. Archana Garodia Gupta
Prominent quizzer and BBC Mastermind 2001

43. *20
Small electric generators used to provide high-
voltage pulses in internal combustion engines,
what are these things called, and where do
they appear, stylistically rendered?
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44. Answer
Magneto
Bosch Logo

45. 21
Such peculiar numbers are usually seen only in short-run
commemorative editions. The Ne Win period, however, saw all sorts
of odd figures. There was the 15 and the 35. November 1985 saw the
introduction of the 75 when Ne Win celebrated his 75th birthday. He
was superstitious and liked the number nine. This led to the 45 and
90. Explain these bizarre turn of events.
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46. Answer
Burmese bank notes (Kyats) have come out in odd
denominations such as 15, 35, 45, 75 and 90.
© KQA 2015

47. 22
Palaquium warburgianum is a
fine-grained wood that works
well with both machine and
hand tools. It has excellent
moulding characteristics.
Its use for a specific purpose by
companies such as Hardtmuth,
Cumberland and WH Smith,
has given it what trade name?
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48. Answer
Pencil Cedar

49. 23
More than 150 years ago, a young man discovered a new process for
manufacturing sodium carbonate (soda ash) using sea salt, ammonia
and carbonic acid. In 1863, he filed his first patent and, with his
brother Alfred, built the first plant. By 1900 the company had a 95%
market share.
Which diverse company that today makes everything from fuel cell
stacks, chemicals and organic electronics?
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50. Answer
Solvay

51. 24
According to a 2010 NY Times article, it is as delicate as a can opener.
It was the reason for certain places to have a distinctive smell. For 50
years — if not longer — it’s been a given that … it requires _______,
so its ghastly odour must be endured.
L’Oreal has come out with a new campaign that they called INOA,
which stands for Innovation-__-_______.
What is L’Oreal trying to do differently—what are they removing,
and from what product?
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52. Answer
Ammonia from Hair Dye

53. *25
This word is derived from the Greek root word for middle. It appears
in relation to buildings, where it is an entity that is usually not counted
among an overall number.
It also appears in the financial world, where in its simplest form, it is a
type of loan which is not fully secured, not attracting equity.
What word?
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54. Answer
Mezzanine (financing/loan)

55. 26
In mid-1962, he saw an announcement from UNESCO in a Sunday
newspaper seeking an expert to help the government of India set up a new
national laboratory to develop scientific and industrial instruments. He
applied and won the assignment.
He set off for India in 1963 and travelled the country assessing its scientific
instruments industry and how the new research lab might help advance it.
Who was this genius whose stint in India turned out to be pivotal, and
achieved a first with A Clockwork Orange in 1971?
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56. Answer
Ray Dolby
A Clockwork Orange was the first film with Dolby Sound (Noise Reduction)

57. 27
Elinor Ostrom passed away in 2012, at 78
years of age. She authored several books in
the fields of organizational theory and public
administration. Her work on Common Pool
Resources, led her to do field studies on the
management of pasture by locals in Africa
and irrigation systems management in
villages of western Nepal.
Why is this lady of interest to trivia lovers?
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58. Answer
To date, she remains the only woman to win
the Nobel Prize in Economics.

59. 28
While the origin of the word may be from an Anglo-French fabric
called harpetas, its past is rather unclear. Many centuries ago it was an
establishment that sold diverse stuff such as bird cages, daggers,
books, beads and crucifixes, a rather eclectic general store. Over the
years it has come to variously mean a shop selling ribbons, buttons,
thread, needles and similar sewing goods, or a shop selling clothing
and accessories for men, including hats. What term?
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61. Answer
Haberdashery

62. 29
It is a time management technique
named after the tomato-shaped
kitchen timer that was first used by
technique creator Francesco Cirillo
when he was a university student.
The technique uses a timer to
break down periods of work into
25-minute intervals separated by
breaks. What is it called?
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63. Answer
Pomodoro
Pomodoro means ‘tomato’ in Italian

64. *30
Who Do You Love? is a 2008 film named after the Bo Diddley song. It is
a biopic of the record producer Leonard, who with his brother Phil
were a Polish immigrant duo who ran one of America’s greatest blues
labels.
What was the name of their company, that had nothing to do with
sports?
© KQA 2015

65. Answer
Chess Records
Chess was the brothers’ surname

66. Finals in a few minutes…