the first database covering all promotions linking a consumer good (or QSR) with a license. territory : France period : from 2009 to now

1. License Biz is launching
KIDSPROMO, the first
database for consumer
goods licensed promotions !
Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr

2. KIDSPROMO, the first database for consumer goods licensed promos !
Objectives of the project Why License Biz ?
The main objective is to allow our License Biz is an independant license
customers to have a clear and global view consultant :
of the licensed promotions landscape in 15 year experience at Hasbro,
France : successfully managing toys and licenses.
License Biz is gathering unique information A unique in-store approach : regular
based on in-store visits : what really happens storechecks and a portfolio of
in-stores, with a consumer’s eye ! complementary tools developped to
analyse and benchmark the in-store
Based on a 4 year historical data, we can marketing activity :
now provide trends and vision to help our Kidinstore is a qualitative review of
customers understand market dynamics and the kids and family licenses activity in
target new dynamic partners. all categories,
Kidspromo is a unique database of
licensed promotions in the consumer
goods and QSR areas.
Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr

3. KIDSPROMO, the first database for consumer goods licensed promos !
Content Method
More than 100 licensed promotions Database specifications :
identified each year including following Territory : France
informations : From 2009 to now,
Product segment : food or non food All the licensed promotions, with a
consumer goods, QSR national scope and on-pack
Brands and associated licenses, communication (visible in-stores).
License profile (event-related or classic The promotions dedicated to only one trade channel,
or web communicated only (with no on-pack visibility)
property, sector of origin), are not included.
Promotion period,
Promotion description (on pack, in pack, in Deliverables :
menu) and detailed mecanism. .xlsx database with all the informations
and excel pivot tables already available for
further ad-hoc analysis.
Product and packaging images are also .ppt presentation with main results and
available on demand. trends.
Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr

4. KIDSPROMO : sneak preview
Number of promotions Top 2012 promoted properties
+15% 12 promotions
+48% -20%
7 promotions
2012
2009 : 2011 : 114
2010 :
84 99 promos
124
promos promos
promos
6 promotions
Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr

5. KIDSPROMO : sneak preview
Consumer targets (*) Licenses origin (*)
14 52 31
3 39
33 155
222 130 36
53 74
Cinéma Animated series
tweens 11-16 adults Books Sport / fashion
families kids 6-10 Television Toys and Games
Others
preschool
(*) from 2009 to 2012 : 4 years (*) from 2009 to 2012 : 4 years
Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr

6. KIDSPROMO : personalize your subscription
Choose your formula : Contact and subscription :
You can choose what period of time you contact : Véronique Morel – License Biz
wish to receive :
2012 data + historical datas,
2012 data only, We will answer all your questions and help you
or any period combination : to build your personalised service.
pls also follow us on :
http://fr.linkedin.com/in/veroniquemorel
http://fr.viadeo.com/fr/profile/veronique.morel
and Twitter : @licensebiz
Contact : License Biz - Véronique Morel - Mob : +33 (0)6 82 65 17 22 - veronique@license-biz.fr www.license-biz.fr