Market Entry Solution for India: Trade Agency Strategy Model;- to focus on precise targeting on potential partners in India for importing. To find credible and competent importers.

1. Market Entry To India:
Trade Agency Strategy Model
For
Manufacturers
Prakaash Govindasamy
Director
Viegreen Trading Pte Ltd
23 Apr 2014
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2. Why India?
•High Growth Industries
•Hugh Population
•Increase in middle-income levels
•Increase exposure to globalization & westernization
•Good International Trade Relations
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3. Challenges to
Manufacturers
• Finding reliable partners
• Bribery & corruption
• Culture differences
• Differentiation & diversity in Indian market
• Difficulty in handling customs & other government authorities
• Trade facilitation barriers
• Inexperience in market
• HR Deficiencies
• Financial Risk
• IP Risk
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4. Market Entry Solution
For
India
Go small but impact more:
Viegreen Market Entry Solutions
•PEIS Framework (Precision, Efficiency, Integration, Synergy)
•Importer Targeted
•Direct Marketing Focused
•Collaborative & Co-Creation Model
•Unique & Adaptive to India
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5. Key Success Factor
Precise Targeting Of Importers
•Targeting competent, reliable & credible importers
with good distribution networks
•Shortlist to only between 3 to 10 importers based
on our importer assessment & manufacturer’s
Target Market & PUR(Priority-Urgency-Relationship)
criteria
•Marketing & branding activities limited to only
shortlisted importers
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6. Viegreen Market Entry
Solutions
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7. Market Entry Strategies
• Niche & Precise
• No trial & error
• No number games
• Not dependent on buffer funds or capital inputs
• Get results within 6 months
• Opportunity to re-design strategy, products & processes for future
market expansion
• Pre-curser for long term success in market
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8. Export Advantages
to
Manufacturers
• In-depth knowledge of Indian Market
• Ease of communication & accessibility with Viegreen Trading
• Market testing & product assessment
• Collaborative/co-creation opportunities
• Opportunities to value-add supply chain
• Market intelligence for adapting product design & packaging
• Trade facilitation assistance
• Incorporation of flexibility, adaptability & agility elements
• Risk mitigation to financial & IP matters
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9. Market Entry
With
Viegreen Trading
• Import/Export company based in Singapore
• Incorporated in 2007
• Experience in Indian Market
• Good Importers Network in India
• Have appointed representatives in India
• Vast experience in International Market Entry Strategies
• Our Unique Market Entry Strategy crafted by our Director
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10. Our Market Entry Process
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11. Thank You
Please contact us for more information;
sales@viegreentrading.com