Deck from our chat with the Faith Forward Conference attendees, April 2016.

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Jared Rendell
Partner for Digital Strategies
@jaredrendell
jrendell@vibrantfaith.org
APRIL 8, 2014 4

4. APRIL 8, 2014 5

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INVITATIONINFORMATION
APRIL 8, 2014 6
NONE
FAITH
FORMATION
Maturation of church digital strategy
INSPIRATION

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SHARED
EXPERIENCES
HOLY
SPIRIT
APRIL 8, 2014 7
DEVELOPMENTAL
RELATIONSHIPS
How does faith formation happen?

7. Digital platforms are
not tools to be used,
they are spaces to
be entered.
Together.APRIL 8, 2014 8

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“X” things digitally present
churches seek…
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9. IdeaNo.
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Is church a product to
sell or a community to
belong to?
Invitation v. promotion
Equal your
event/gathering
information with
personal invitation.
Crowdsource invitation
from engaged
members.
Check the subject
of your messaging
Easy, easy, easy user
experience to
join/RSVP/register. Use
buttons on website
and social media versus
text links.

11. IDEANo.
APRIL 8, 2014 1 2

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What is the competition
(not other churches) like in terms
of design & digital
experience?
design
Create a task force.
Fill it with both
members and
nonmembers who
have skill in design
Use shorter messages
with higher impact. Say
more with less. (ex.
Mission statement)
Simplify your website.
Use less words, more
graphics and icons.
Use bigger fonts.

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IdeaNo.
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Digital presence is the
answer to the issue of
people that are too
busy for church.
24/7
Encourage leaders to
build small, meaningful
social media
interactions into their
daily routine. Both
personal and church
accounts.
Make it clear at
physical gatherings
(worship, etc.) how
you’ll be with them the
rest of the week
Try some creative, timed
“campaigns” focused on
being present in their
digital lives.

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IDEANo.
APRIL 8, 2014 1 6

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What did Jesus do when
he wanted someone to
get something important?
storytelling
Crowdsource stories
of faith, service,
impact, grace, hope.
Build a website or
social space to submit
these.
The beauty of stories is
that everyone has one,
and everyone’s matters.
Not just a pastor or super-
Christian
Share parts of stories
on multiple platforms.
(blog, enews, twitter,
instagram, sermon,
screen, Bible study,
etc.)

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IdeaNo.
APRIL 8, 2014 1 8

18. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 1 9
Digital presence is the
answer to the issue of
people that are too
busy for church.
Physical + Digital
During worship
planning, event
planning, etc. – plan
digital for before,
during, and after.
During physical space
gatherings, make a next
step for attendees that
includes digital
Have a conversation with
both staff and lay
leadership about your
strategy for wrapping
physical gatherings with
digital presence.

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IDEANo.
APRIL 8, 2014 2 0

20. OFFSET POWERPOINT TEMPLATEAPRIL 8, 2014 2 1
What are the Nones &
Dones that you know
seeking? What are/were
they missing?
Nones & dones
Start with open, local
conversations to
actually understand
your community – both
the physical and digital
one.
Things to avoid like the
plague: judgement, rule
enforcement, exclusivity,
better/best, ”just come.”
Set up some
gatherings outside the
church doors, in
spaces people will be.
(i.e. Theology on Tap,
Facebook chat)

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IdeaNo.
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One of the best times
to show your value in in
response to the real
mess of life, at the
moment of need.
hope
“Assign” some folks
well connected on
social media to pay
attention to what’s
going on in your
community. Empower
them to post.
In digital space, mirror
steps you would take in
any grieving conversation:
listen first, offer presence
not answers, check back
in.
Have a simple plan for
posting related to hard
local and global events.
These are the most
shared, commented on,
etc.

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IDEANo.
APRIL 8, 2014 2 4

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reach
rēCH/
noun
refers to the total number of different people or
households exposed, at least once, to a medium
during a given period.
APRIL 8, 2014 2 5

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vi·ral·i·ty
ˌvīˈralətē/
noun
the tendency of an image, video, or piece of information to be
circulated rapidly and widely from one Internet user to another
APRIL 8, 2014 2 6

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Digital becomes unique
when you consider the
rate and breadth of
reach.
reach
Start paying attention to
some statistics, most
importantly the
difference in kinds of
things with greater
reach than others.
Speak messages that reflect
the relationality of your
community. Encourage
shares, reposts, etc.
Every post on social media
and website needs
additional media beyond
words attached to it. Use
royalty free pictures and
graphics. (Pixabay,
Unsplash, etc.)

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IdeaNo.
APRIL 8, 2014 2 8

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The idea of “access” to
someone inspires
action, sharing,
reaction, etc.
leadership
Get your leaders some
coaching on why and
how of vibrant digital
presence for ministry.
Get your pastor(s) some
digital presence. Start
small, focus on sharing
and reacting versus lots of
content creation.
Do your leaders agree
on the why? Will they
help strategize the how?
Will they affirm the
execution of it?

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w
@vibrantfaith
vibrantfaith
facebook.com/vibrantfaithministries
877-239-2492
PO BOX 2060
Naugatuck, CT, 06770
vibrantfaith.org
APRIL 8, 2014 3 1